A small guide for businessmen on how to set up an email marketing plan/ campaign effectively.
6 Steps Beginner’s guide on email marketing for business leads and sales.
Marketing is the backbone of a successful business. Actually, a business is said to have only two function- marketing and innovation (Milan Kundera).Unfortunately, business people are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.
Those who know that marketing is a contest for people’s attention employ a myriad of marketing strategies in their businesses.
|6 Primary Steps for Starting an email-Marketing Campaign for Business Leads & Sales|
eMail Marketing- an Introduction
Using emails as a way to generate leads and sales is also considered as the great marketing and advertising idea to promote a business.
Email marketing is using e-mails as a mean of promoting your products or services. This can be direct one to one e-mails but typically it relates to sending e-mails to a group of people that have subscribed to a mailing list. For example some people may subscribe a business blog to receive a regular newsletter from you.
It is a cheap marketing strategy as the typical cost of running the campaign is nothing more than the time it takes to send the message, follow up with responses, and so on. It does not involve a series of legal issues. Let us take a sneak peak of the practical details of email marketing as one of the popular marketing strategies applied by businesses today.
Planning for the email marketing campaign
|Well Planning a Campaign is crucial for the success of email-marketing|
Off course, you need know what you are trying to achieve from the outset. You then need to know who you want to target and how you will get people to subscribe to your mailing list.
There should also be an indicator of how frequently you will send emails one the campaign is up and running.
Once you are ready, you can choose an email marketing tool of your choice from the list of email marketing tools such as MailChimp, Constant Contact and Toddle.
Step 1. Create an account with the chosen email marketing tool or software.
MailChimp is one of the most popular email marketing tools and using it for your campaign is easy. You will be required to provide certain details after which the wheels of your email marketing campaign will be set to motion.
Though, here is a list of the best email sending programs, in case you want to explore your options more freely:-
- Interspire Email Marketer
- Constant Contact
- Campaign Monitor
Step 2. Link this account to your social network accounts
While still setting up the account, you can connect it to your social networking accounts on Facebook and Twitter. This will optimize your success, considering that two-thirds of the world population is on a social network or two.
Step 3. Create a mailing list and add email addresses to it accurately
|They Say: “the money is in the list”|
This is the most crucial step in email marketing, because an email address is like a customer’s “digital fingerprint”.Remember that to get the right message to the right person at the right time you first need to get the right data to the right database at the right time.
Consequently, you need to have a list of email addresses to which you will send the emails or newsletters.
If you have a list already, you just need to upload it but if you are a beginner, you will have to create a sign up box in and embed it to your business blog or web site so that people can sign up your newsletter.
Signing up is a powerful signal of intent to buy, and you will need to send them email until they do.
On the same note, you can add email addresses from your site and other sources.
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed, so do not just go gathering email addresses from everywhere.
Step 4. Prepare your email
Once you have the email addresses, you then need to create irresistible content for your contacts.Basically, there is no formula for the perfect email – Authentic and honest messaging works.
Read 20 Plus great subject lines for creating a promotional business mail.
At this point, you can consider creating content that is based on the market segmentation so that you will send relevant emails to relevant groups of prospective clients.
Key to promoting relevant content in email is to provide an offer that is connected to the initial request.
What action have your contacts taken on (or even off) your website? Offer them content that fits with their intent and their needs.
If it is a newsletter, keep it relevant, short and interesting.
Always include at least one image to brighten up the newsletter. Use an interesting subject, for instance, a question can increase open rates e.g. “Would you like a week-end treat with a 50% discount?”
On the same note, you need to consider the strength of the Call To Action that you will include in the email content. It should be strong enough to attract rather than distract the reader.Bait without a hook is just food. The landing page should also be relevant to what the customer is looking for on your site.
Step 5. Send your email
|Sending your emails appropriately is also an imp step|
Once the content is ready, send it to your contacts. However, you have to consider the following tips before you do so :-
Personalize your marketing mails to greet and address recipients individually with their name. Often, you will use the first name only, but for some campaigns the last name will be more appropriate.
· Pick the right time of year to send your emails:
Avoid marketing during the holidays. People tend to be away from their computers and not check their email regularly.
This means that they will probably get your message when they return together with a ton of other email that has piled up during the holidays.
Chances are all but the most important messages will be deleted in a rush, without a second look.
· If you start off sending it monthly, stick to this.
Make sure you keep the rhythm going.
Step 6. Monitor the results
After running the campaign for a while, you can check your progress by considering the delivery index, opening rate, clicking rate and the conversion rate, then take the appropriate measure.
In a nutshell:
email has an ability many channels don’t: creating valuable, personal touches – at scale.
To add color to the already good package, email marketing grows by the day, and more robust features have been added to accentuate email marketing strategies.
Don’t miss to read this article for making the whole email marketing process a powerful Success >>