8 e-Commerce Trends in 2018 that can Become Game Changers in 2019.
8 Trends from 2017 Dominating e-commerce Today in 2018.
Let’s discover in this article and understand beforehand to implement right business techniques and yield results accordingly.
1. e -commerce Website to Mobile app
This drift of usage of more and more mobile internet has also seen rising mobile traffic for e-commerce businesses. Big players like Flipkart in an effort to channelize all mobile traffic has shut down their e-commerce website and went app only in 2018.Many other companies have consequently increase their mobile marketing and shifted focus from desktop users to mobile users.
2. Daily deals and sales
From slashing prices to free shipping to everything now e-commerce players are offering flash sales every day for some or the other product or product categories for their consumers.
3. Mobile Wallets
|Mobile Wallets are becoming Popular among online shoppers|
More purchases are been made through mobile wallets and more and more people are looking forward to digital currency. They find it convenient and hassle free to not even have to carry their credit or debit cards for every transaction and directly pay through mobile wallet.
4. Automation in Online Shopping
5. Multi-channel shopping
Shopping has not been limited to desktop but with multiple devices, like mobile phones, tablets, etc. The multichannel shoppers are more frequent shoppers than the single channel shoppers.
6. Social Shops
7. Loyalty programmes
It has also helped the consumers control their per customer acquisition cost which is ever rising with increasing competition. So instead of investing in the acquisition if the same customer for every sale it is better to offer a good loyalty program to the customer and be in a favorite list of online consumers shopping sites.Holiday Marketing Tips for Instagram
8. Beyond Low Price
The market has evolved and marketers have risen beyond low price selling techniques. Slashing price to get an edge over the competitors is no more working well and neither the customers are so much price sensitive.
Unless your niche is price sensitive market you should drop this idea and do some better things as discussed above.