Twitter Tips for Marketing Events: How to Use Twitter to Market your Event?
Facebook being the one leading in this category. But Twitter has shown a tremendous growth in terms of popularity and today it stands second to Facebook.
Event Marketing – 7 Ways to Use Twitter for Business Events
1- Event Hashtag
This is the best way you can get your audience reach out to you. An easy to remember and short hashtag must be created so that it does not occupy much space in a tweet because there is only 140 characters limit for a tweet.
Also your audience will be able to recall the hashtag because of it being short and precise in nature. Keep on checking the conversation surrounding your hashtag and make sure you are able to generate buzz via hashtag in the time span before the event.
2- Use Single Account
Let not the twitter account go mute after the event gets over. You do not require to create a separate specific account on twitter for the purpose of promoting your event rather see if you have a strong base of followers, make use of that already existing account to promote your event along with using the hashtag created for the same.
Your followers will come to know about the event and help in spreading the word. Also there will not be any fear of losing followers due to inactivity after the event which is very much possible if you promote the event with a certain new account.
The hashtag will get your company (twitter handle) more followers in this way and they will get updates on whatever new you bring.
3- Post Relevant Content
Generate content that is relevant to your event and target audience as well.
Make exciting announcements related tour blog posts on upcoming event, speakers, videos and pictures of previous events, behind the scenes visuals and more.
Mere self promotion wouldn’t be enough and too much of it will not be effective as audience may lose interest because of getting spammed. Retweets, mentions, share, hashtag etc and all the content posted must be relevant to the event.
4- Promoted Tweets
5- Create Contest & Beat The Drum For Your Event
Create buzz for your event. Make people talk about it.
6- Engage Attendees
Keep your event attendees engage before, during and after the event. Do not lose touch when the event gets over. Stay connected via Social media (Twitter here).
7- Make a Twitter Incharge For The Main Day
Make somebody incharge of handling your Twitter for the day event will occur. Encourage live tweeting. The incharge must post important announcements, quote speakers when they are delivering the speech live.