Using the Right Colors Impacts the Website Performance to a Large Extent.
If you want visitors to keep browsing your page than it is important to pick the right colors for various aspects of your website.
Below mentioned are certain tips that must be kept in mind to increase website conversion using color psychology:
1- Use Appropriate Colors
Using the right colors for the right audience at the right time for right purpose is what the game all about.
Do you thing using black for the website that deals with kids stuff like kids tent houses or jump houses etc would go well? No, that would not at all go cool.
2- Color Preferences
Yes, different people prefer different colors. But here we are taking about color preferences on the basis of gender differences. Color choices of and for men and women are different.
Talking about Males, then it s found that Males prefer colors that are manly by their very nature for instance, it could be blue, black, gray or green. Orange, purple are not the colors that could be associated with men, hence least preferred by them.
3- Trusted Color Is Blue
There is always that one thing, one color, one quality that is liked by all. Now that we are talking in context of colors, then there’s this one color that universally loved.
4- Colors Are Signs
Here the best example that can be quoted is of traffic signals. As the colors there indicates certain message similarly there are colors in general that are signs itself.
5- Test Different Colors
Before deriving any conclusion and reaching to a certain decision, try testing several colors as far as website is concerned. See which colors are working bets and leading to increased conversion rate.