Pinterest Advertising: Learn What you should do and what you should abstain from
Do’s of Pinterest Advertising
1- Do keep on trying out different variations in order to see what campaign works best for. What image can impress your target audience, you never know. So testing variety and therefore adjusting the campaign according to what comes out to be the best option is important.
3- You can associate up to 150 keywords in one promoted pin but that doesn’t mean you would use up to the highest limit. No. It is recommended to use 30 keywords per promoted pin and that too the relevant keywords that relate your industry, brand, product/services, target audience etc, both to your pin as well as the landing page (where users will land on clicking).
The targeting options allow you to send your pins to the right audience at the right time.
Don’ts of Pinterest Advertising
1- Do not use CTAs in the image you pin because your pin might not get approved. Don’t use direct call to action in the image rather soft & catchy CTAs can be used instead as an impressive cover. Being upfront with CTAs on images won’t be allowed.
2- Don’t use the images that doesn’t suit the design of the platform say horizontal or landscape images as users won’t be able to see . Long & vertical images suits this space. Too long won’t be good either because user will have scroll to have a complete look of it. Therefore, appropriate longer images must be used.
3- Do not send users directly to a landing page where they would convert rather send them to a blog post where they can reach to the landing page.