Contextual Advertising Tips – 10 Killer Tips to Manage Context based Ads.
It is not a secret that contextual advertising is one of the most effective forms of online advertising, since it is based on compliance of the content of advertisements with the subject of the page where it is placed.
It is not a secret that contextual advertising is one of the most effective forms of online advertising, since it is based on compliance of the content of advertisements with the subject of the page where it is placed.If you thought that knowing these contextual networks is all you need, you have more fish to fry.
This is because coming up with a successful contextual advertising plan is easier said than done. It requires careful consideration of the following tips :-
Work with a good fit for your website. Contextual advertising is not for all. It does not depend on the amount of traffic but rather the type of traffic on a website. For this reason, work with the websites whose visitors are in the buying mood.
Read the terms and conditions and adhere to them to the latter. Contextual advertising is very terms and conditions must always be followed if success is to be achieved.
Use the available data to make future projections and decisions.
Diversify your keywords. Do not put all your eggs in one basket.
Make your site more Search Engine Optimized as per on-page and off-page SEO practices.
Try long tail keyword marketing as it will get you more traffic which is easier to achieve and is relevant too.
Online Contextual Advertising:
10 Basic Rules for Contextual Advertising:
1. Scope Local Market with your Advertising:
|Target the local markets with your advertising|
➤ There is no need to make a standard novice mistake of trying to grasp the immensity. At first conquer the local market, fill it with contextual advertising of a product, because the main buyer of goods (or services) is in your area.
➤ People trust companies that are located close to them.
2. Demonstrate the Ads 24 hours a day:
3. Learn to distinguish contextual media ads and search ads:
Contextual ads are performed based on two principles:
➤ behavioral targeting and category pages.
Behavioral targeting works as follows your TV ad can be shown to the visitor of grocery online store, who decided to order a rare kind of cheese, but recently was searching for addresses of home appliance stores offering similar goods.
4. Use keyword matching options:
- Exact keyword match type (Minimum Reach and Maximum relevancy)
- Phrase keyword Match type
- Modified Broad Match type
- Broad Match type ( maximum reach, minimum relevancy)
So, do not limit yourself by using just one type of matching, because thus you lose the entire list of possible options for optimizing the current advertising campaign. This can lead not only to the ineffectiveness of advertising, but also the threat of budget overrun and the increase in cost of sales.
5. Exclude some words. (Negative Keywords):
6. The Relevance Rule Should Always Work:
➤ While creating the text of your ad, don’t forget to add a keyword that will help buyers to find you. And make sure that the buyer will see the page with the requested goods and services after the click on your advertisement.
➤ At the same time, remember that any user that was redirected to the page with no matching products or services, will not search the site to find them.
You should also check out these top 10 advertising networks for publishing contextual ads on Publishers blogs
7. Systematically Work on the Qualitative Indicators of Your Advertising:
8. Sales Increment Depends not on the Contextual Advertising as it provides traffic, but on the quality of content and services:
➤ Therefore, the primary task for you is the attention to the product – you need to describe what you are selling with all the details. Create your Ad Copies in this way to make an awesome statement of what you are offering!
9. Assess the quality of traffic with analytics system:
10. If the Advertising Campaign has High Quality it will become Cheaper to the Advertiser with Time:
In a nutshell, contextual advertising is one of the most important forms of advertising for businesses. That is why most of the small businesses consider contextual advertising as an essential part in digital marketing for business growth and development.