Start Producing Sellable Direct Mail Copies with these Ultimate eMail Writing Tips.
Effective copywriting is an art. The sad part is it is not appreciated much as should be. With good copywriting comes good conversion rate or say great sales, great engagement and what not. Affiliate marketing is incomplete without the use of mail copy writing.
A well crafted copy can do wonders and this fact cannot be denied. So, what does it takes to create an effective direct mail copy that sells? You might be wondering this.
Not able to earn much from your copywriting skills? Take these easy to follow notes which you could be lacking in and start producing direct email copy that sells.
Effective Email Writing Tips for Beginners
When doing email follow-up marketing, your emails have basically three challenges to win:
- The emails have to be opened,
- The emails have to be read through,
- The emails have to get the reader to act upon your offer.
Sure, the first challenge is a tough one and it’s also crucial to get it right as it affect all the rest of the challenges. You can’t get your emails read if they are not even opened.
But I’m not going to get into details about the first challenge, as there are already plenty of tutorials and guides on creating a subject line that gets your emails opened. Instead, I want to give you some guidelines to write emails that get read.[ Beginners Tips for Effective Ad copywriting ]
1- Catch the Reader’s Attention
The first thing you have to do after the email has been opened, is to wake your reader’s interest. The most important thing to start your email with is a brief paragraph that tells the reader what they will be getting from your email.
But don’t reveal the whole thing at once. Give the reader something to wait for. Make him/ her a promise: “In this email, I will tell you exactly… just read on.”
2- Answer their Burning Questions
There are certain questions you will have to answer in your emails. Here are the questions your recipients will have on their minds when opening your email:
Who is emailing me?What does he want?Why should I care?What’s in it for me?What do I have to do next?
If you manage to answer all of these questions in every email you send, you will certainly rise your click through rate of your emails. Your recipients will soon learn that your emails are worth reading through.
3- Give them Something Valuable
The most important question to answer is “What’s in it for me?” If you can’t answer this question, you’d better not to send the email at all. You don’t want to waste your recipients time, do you?
It doesn’t have to be a big thing, but something useful. People love tips or other pieces of useful information.
4- Be Casual and Straight
People are busy – especially when reading email. Most of your recipients probably receive tens of emails daily. This means they don’t have too much time to spend per email. That’s why you should get straight to the point and skip the introductions.Being casual is also a good idea. If you want to build a relationship with your recipients, write your emails as you would write to your best friend.
5- Make Sure It Is Easy To Read
|Make your email is Easily Understood by your audience|
Try to put points in bullets so that the reader can easily figure out the benefits and features. Moreover, emphasize on the main point but do not be repetitive. Put the main message in different form each time. Also, use subheadings to give it a feel of a story.
6- Use Captivating Images & Words
Think from the point of view of your reader. Use images that they can find relatable. For instance, pictures that depicts their feeling towards anything be it a vacation, luxuries, skin, health or so.
|Engage the email copy reader by Making Use of Captivating Images and Words in your copy|
7- Information Presentation
|Learn to Pack and Present the information in a smarter way in your mail copy|
8- Play Up The Story
If you want to make your sales piece a success then make sure it has the capability to keep your readers interest intact. Long sales pieces won’t do any good for you instead it will become boring for your audience and they will skip reading it.
|Play it Up to Keep your readers Glued to your email copy|
9- Keep Them Wondering For What’s Next
Last but not the least, do not forget to add an element of curiosity so as to fascinate them and keep them excited to know about what next is going to be revealed in the copy. The aim is to keep the reader interested so that he/she keeps on moving with your piece without losing the excitement.
|Add the elements of Curiosity, Mystery, and Intrigue|