A lot of work goes into creating successful PR campaign. Making it to news articles, creating blog posts, building relationship and much more. Public relation involves things like public affairs, community relations, public press conferences, media events, internal communications but it also involves a lot of non-public activity as well.
It is all about building relationships to advance, promote, and benefit the reputation of you yourself, your department/company/brand. If you talk about defining what a good PR is then it is the one that tells a good story. The better the story the better you get accepted by the public and hence better public relations.
To make it more clear, here’s listing a few tips that will help you turn your PR into great success.
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When you plan the PR strategy you have an immense opportunity to extract the maximum results from the same. By controlling the PR you can easily get instant hype and required visibility and mileage. Let’s discover some quick tips to get the most from your PR Campaign.
Let us a take a look at these-
1. Improve SEO Value for more Coverage
Once you have published your press release, it starts gaining momentum. As a result, it starts getting picked by different media outlets. You need to make sure that no media coverage is missed out. To ensure this, it is suggested to check out Google News and Fresh Web Explorer.
This will help you track how good your campaign is performing. Once you are tracking your press release performance, you can use variety of keywords for the same. Fresh web explorer and google news will help you track number of web mentions.
On tracking this information, you need to see what more you can do to optimize your SEO. Check what links are missing which if was there would have done great and try to add these for more wide coverage around the web.
2. Presence in Social Media Channels
Media outlets covering your press release must be asked to share your article on social media.
It is very obvious to know that top publications have impressive social media presence and great amount of following.
Today, if you not making use of social media space than you are missing out on a lot of audience which otherwise you won’t be able to reach.
So make sure as your article/blog goes live on web, you request your contact to asking social media manager to share it on social media.
This will help your campaign go viral.
3. Highlight your Accomplishment through Company Blog
Running a story about your campaign by a reputed publication will no doubt increase your credibility but one thing more that would add to your credibility, your reputation is when you share the success story of your campaign on your website or company blog.
Creating brand awareness is not the sole aim of public relations rather it is also needed that your existing customer must know your worth.
They must be assured that they have trusted the right sources.
Share your PR success story through your company blog where you share your company news. Sharing article highlight your achievements in the area of PR will only boost your image in the eyes of your customers both old/current as well as potential.
4. Facebook Ads
Facebook is a great platform to get your things talk about and so are Facebook ads.
Facebook ads work great for the people working in PR.
There are numerous advantages of sharing your article on company blog and Facebook ads improves this strategy tenfold.
All you need to do is use “boost” on your regular Facebook update.
When you post an article in which top media publication talks about you/your brand and this comes into knowledge of your target audience via Facebook ads, then this leads to a great impression in the the eyes of them and they instill a sense of trust and authority in you.
So try and experiment with Facebook ads as it will build your image even more.
5. Count the Local Journalists In
It is always a matter of pride for the local publication when a business in their area gets national recognition and attention.
Therefore, as a part of PR you must inform your local publications about your accomplishments and make them aware of your story.
To put it in other words, you should turn your national recognition into local coverage.
Moreover, emphasise on local element greatly.
This will help you in benefit more from your PR campaign making it more effective and successful.