How to Automate Product Selling to a Larger Extent and Reduce the Time and Efforts. Sell Successfully with these Pro Tips
Amidst so much competition and crowded marketplace, it gets difficult for a new product to make its place in the market. The fact is, the game is all about planning & how you strategize. See to it what can make a customer say yes to the product without much of the efforts from your end.
We certainly can not attain complete control as the market is highly dynamic and volatile but some best practices when applied correctly helps us to reduce a lot of time and energy that we put in everytime on regular basis.
These best practices to get the product sell itself can be implemented to any category of product without doubt. Many sellers are already learning and applying these to increase sales and productivity within a given time frame.
In this article we will highlight some of the tips that can help a product speak for itself & attract the audience despite of so much competition.
Let us take a look at these:-
1. Show Your Advantage
Highlight the benefits that makes you stand out from the rest. Let the audience/customers know what’s unique about your product and that why they should consider it above your competitor’s products.
Usually, how do we judge whether a product is advantageous or not? What factors determine this? It is more convenience, more effectiveness, more comfort, value for money, status etc. all such factors when are the ones that decides about how beneficial the product is for the customers. These benefits need to be told.
You can do so do by running a TV as campaign and showing the demonstration of the product at work. You just have to let the product speak for itself via demonstration. This way customers will be able to see for itself the results of the product as how they came out to be and take their purchase decision.
2. Ease of Usability
Yes, it is customer’s efforts that we are talking about here. The customers by their very nature looks out for a product which offers advantage without having to do much from their end.
They want product that is ready & easy to use, understandable functions and likewise. The product that is complicated, about which customers don’t have any idea as the how & what for to use it is likely to get kicked out of the market at an early stage.
People will only try a new product if it is offering something that current product is lacking in. So understand & keep in mind their needs, wants, routine and other such factors, which could help you in coming up with the right product.
3. Ready to Use
Basically what it is meant here by ready to use product is the one which doesn’t add work in the customer’s kitty.
If your’s is a product that needs assembling then make sure it is east to assemble without much thought process involved or time taking.
Life of people is too busy today, you cannot expect them to have that much patience just to wait for the product to actually start doing the work it is meant for. No busy mother would be able to spend more than a few minutes to assemble her child’s toy.
You can’t expect that out of her. Or you cannot wait to understand how a certain machine works as you might be running out of time. So build a product that’s effortless to use and doesn’t involve much thinking or is time consuming.
4. Easy To Spot Benefits
Customers come running for the product whose advantages are easy to find and to a great extent which are visible.
When you bring your product in the market as a solution to the customer’s problem and when the product is able to show that in the form of its advantages to the customers then it is easily sold without any effort provided the perceived advantages are easy to spot.
5. Give Samples For The Trial
When you allow people to try your product for free, they can get a taste of it and make up their mind to purchase the product. It is the tendency of people that they get a little skeptical about trying out a new product as they have a fear that it may turn out to be their loss if the product doesn’t came out as expected or doesn’t satisfies them.
This being a major takeaway makes you learn about the importance of giving out free samples of your product to the audience for free trial. Probability that customers will come back for a purchase increases through this process of free samples distribution.