Local Advertising Methods for Beginners- 11 Ideas to Advertise a Business Locally

Ways to Local Advertising Explained: 11 Business Ideas for Targeting Local Marketplaces


Highlights: What is local advertising ? |  What are the methods or ways to promote a business service in local market places? | What are the best websites to use for targeting local places? 

Local advertising is one of the most important facets of Geo marketing where delivering ads are optimized with regards to the geographical location of the recipient.

It is an important pillar of success in businesses today if the consumer local search behavior is anything to go by. It is clear that for businesses to be successful, they must target local markets, and that means that they must know where the customer is.

We will discuss here all the most important ways of marketing in local areas nearby your business locations. We will also learn about the types of local advertising websites that play crucial role in optimizing a business’s local reach.


Local Advertising Websites and Business Marketing Tips for Geo Targeting


11 Ways of Advertising your Business in Local Areas

Get here a list of Local Advertising Websites and 11 Tips for Promoting a business or service in local areas. Online and offline methods of local targeting. Will know about the webs that help in increasing a company’s local visibility over the neighborhood market places, like : classifieds, directories, Google places, AdWords, Facebook ads, LinkedIn ads, Twitter advertising for business, etc.

Here, in this article you will find the popular techniques and ways of local advertising.

Both- online and offline businesses – can embrace to take their businesses to greater heights of achievement.


1. Google Local places


If you want to enhance the local visibility of you business or brand, Google Local Places is the place to be. It is easy to get your business on Google via the free search, Google maps and Google Ads.

This is so especially citing the results of a recent study by Google on consumer’s local search behavior. Every day, people search for things nearby by conducting local searches. These are searches aimed at finding things near where they happen to be.

This may include finding directions to a local store/ business, checking local store hours, or searching for local stores that have a product in stock. It was also realized that 4 in 5 consumers use search engines to find local information.

Additionally, 50% of consumers who conduct a local search on their Smartphone visit a store within a day, and 34% who searched on computer/tablet did the same.

More importantly, local searches lead to more purchases than non-local searches. With this in mind, you cannot avoid local advertising especially with Google Local Places if you want to be successful in your business.

➤ Find 15 ways to Advertise Free on Google

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2. Google Ads ( earlier, AdWords)


If you consider the number of local searches that are done every day on Google, you will have all the reasons to consider Google Ad words as key elements of your local advertising campaign.

This is a Pay Per Click advertising medium that allows you to create keyword optimized ads and place them on Google searches results pages. These ads attract local searchers to your business, leading organic content to your site.

Beginners Guide for using Google AdWords


3. Local Classifieds


Posting ads on local classifieds is a great idea to get free leads and sales for your business. Posting advertisements on local classifieds is easier, simpler, and free. Local classifieds sites have a huge number of local users who browse them every now and then for so many reasons.

Posting ads on classifieds yields high returns on investment. The number of local classifieds increases by the day, and it has been reported that most people get information concerning businesses on local classifieds.

➤ Business Classifieds for local ads


4. Local Business Directories


There are several offline and online local directories for Business that contain the basic information of an organization including the physical location, address and contacts. This information is quite essential for a prospective customer.

Depending on your advertising budget, you can decide to either go for the free listing or the premium listing that comes with more features and advantages.

Some directories have various versions for certain geographical locations, and you can take advantage of that to customize your advertising plan.

UK Directory Submission Sites 2021 for Listing your Business Free

USA Top 10 Business Listing Sites 2021 for Local Marketing


5. Local Citation Sites


Having your company name, phone number, address or any other information about your business mentioned by another site on the web has a great impact on your Search Engine Optimization.

The citation may or may not have a link and it has been found out that citations make about 25% of the local search ranking factors.

➤ USA Local Citation Sites List


6. Facebook Ads for Local Targeting


Facebook has completely transformed communication with friends, and that is why Facebook Ads cannot miss out on local advertising campaigns.

If you have a Facebook page, you can customize it in a way that targets a specific group of individuals located within a specific region.

Remember local advertising entails giving the consumer a reason to patronize your establishment, because they have a feeling that you are one of their own.

➤ Tips for using Facebook Ads for maximum benefits


7. LinkedIn Local Ads


LinkedIn Local Advertising-500x250
LinkedIn based Local Advertising for Business


LinkedIn Ads form the basis of targeted local advertising that is run by LinkedIn.

Several ad formats are acceptable, and you get access to sponsored updates, a large network of professionals and precision B2B targeting that will play a crucial role in getting new customers to your business.

There are mainly four types of ads are available on LinkedIn: 

  • Sponsored Content.
  • Sponsored Messaging.
  • Lead Gen Forms.
  • Text and Dynamic Ads.

LinkedIn has a robust advertising platform named as Campaign Manager which you can use to deliver your ads effectively on the network. Learn more about LinkedIn based Local Advertising for your business.

How to use LinkedIn in B2B Marketing for Lead generation



8. Twitter Advertising for Business


With Twitter, advertising for business encapsulates geo targeting right from the outset. This is so because you are required to choose your target audience in the process of signing up for an account.

Once your account is up and running, you get to amplify your advertising message and get discovered. The advertising costs are customer friendly, as you are only required to pay for what works.

➤ Twitter Advertising Tips for Beginners


9. Local Mass Media


Local mass media advertising way for business promotion-300x200
Local mass media advertising is a popular way for business promotion


Broadcasting your ads on radio, recorded music, films and local television channels also goes a long way in geo targeting customers.

This is so because the advert will reach a specific audience located in a specific geographical location.

You can also take part in programs aired by local radio and television channels to cement your existence in the neighborhood.


10. Local Print Media

Local print media for business advertising-300x200
Local print media advertising for business marketing



Create localized content on the various forms of the print media such as newspapers, pamphlets and books so that the local community appreciates your existence.

Localized content become increasingly more popular both online and offline as local blogs and newspapers report on community and neighborhood activities.

We have always seen retailers, such as department stores advertise their goods in the local market through the local media in the form of brochures and newspapers inserts. Online businesses can also do the same and watch as their sites go viral.

Tips to Publish your Advertisements in the Local newspapers


11. Local outdoor media

Local outdoor media for advertising a business in local markets-300x200
Local outdoor media advertising for a business
We cannot ignore the importance of the outdoor media in geo targeting. Billboards located in strategic places in busy highways, sports stadiums and road junctions play a crucial role in advertising the business locally.

How to Promote your Business through Signboards

➤ How to Promote your Business on the Local radio Channels


General Ideas for advertising a Business in local market places


– On your social network pages, recommend and get involved in nearby social events.


– By IP address tracking, identify the location of your customers i.e. their country of origin,    city and the street address whenever possible.


– Emphasize on explicit profile data targeting and behavioral targeting on social networks


– Practice contextual targeting, search targeting and mobile targeting to enhance your geo  targeting plan.


– Embed a digital map to your site. This will give people an idea of where you are located.


In a nutshell, while techniques continue to evolve one thing is certain: a huge opportunity exists for local advertising online.

With a large percentage of consumers spending happening within a few miles of the home, there is incredible incentive for the online ecosystem to continue to search for better tools to drive local advertising.

Remember what Mark Twain once said, that many a small thing has been made large by the right kind of advertising.

50 Beginners Ideas for Advertising and Marketing a Business Online


2 thoughts on “Local Advertising Methods for Beginners- 11 Ideas to Advertise a Business Locally”

  1. Today’s world has changed in many things for example entire world has come into smartphones. So it is a better way to make your brand presence in mobile via various platforms like social media.


    Advertising Agency in Chennai

  2. Thanks Mate for the nice words. Local advertising is logical and makes sense as you target where your market is. It's like being precise, specific, and focused!


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