Advertising Tips and Techniques . Knowing how to promote a Business or Brand using Popular Marketing Methods!
In this post we will direct our attention towards the successful ways and methods of advertising and marketing and will briefly discuss how to benefit from these practical methods and marketing tools.
In this section of advertising tips we will mention almost all the popular methods and channels through which you can effectively advertise using online or offline routes.
|Advertising Tips and Techniques for Online Marketing|
Some common parameters to be included in any kind of marketing plans:
#1 Budget for Advertising
Budget is the most important parameter that decides the final outcome of any advertising campaigns. That is budget which defines the actual limits of expenditures, time frame, and scope/range of the advertising. So, decide your budget and plan your campaigns accordingly. Everything else comes later.
#2 Define Scope and range of your market audience
Analyse and research about your target audience. Now, plan out what will be the range of your target markets. The market range includes: Geographical boundaries, Age, Education, social status, and many other demographic factors.
All these elements impact heavily on your business promotions. If you want to make your techniques work efficiently then you have to pay attention on these factors carefully.
For example, we have seen a drastic shift in the way we market and advertise ONLINE now due to the involvement of Geographical factor. (local places, local directories, local classifieds, local advertising, etc. Localization has taken the centre stage in any kind of online promotions.
Though, Localization was always there (by default) in non-digital or analog methods of marketing.
You must have already heard about (or used ) the techniques belonging to Geo Targeting. Yes, Geo targeting is a major influencer in the online marketing and it’s a big element in reducing the actual cost and time taken in promoting a business brand.
#3 Making In House marketing team or Outsourcing it or using Freelancing services
This is a big step and has a wide impact on your budget and scope. Well, for bigger companies it is most likely that they have their own in-house marketing team for executing the long term basis advertising plans and campaigns.
If you are a smaller business or company, then probably it will not be feasible to have your own team as the advertising range and budget won’t be that much bigger to sustain it.
So, you have two choices: Hiring external agencies or organizations to help you with your marketing plans.In this way you are outsourcing your advertising work without taking the burden of hiring extra staff.
Or, you can take the middle path: hire a marketing specialist and assign him the projects that should be actually worked upon by several freelancers. OR if you are too small a business organization then you can directly deal with freelancers who will perform the actual advertising job for your business or company.
To read the full strategy visit here:3 methods of marketing a business using Outsourcing and Freelancing
#4 What to Include in your plan? Digital, Print, or Mass Media advertising?
There exists basically three types of popular advertising, such as Digital or online advertising, Print advertising, and mass media adverts (like adverts through TV, Radio, seminars, live events, etc) . Did we say- ‘Word of mouth’ advertising?
Lets discuss the highlights of Digital Marketing methods for advertising
#1. Local advertising
Local optimization is a new trend in marketing and it’s increasing each passing day. There are lots of methods and ways to achieve success in getting your advertising goals.If you are running a shop, business or services, then ranking higher (online and offline, both) for local places is compulsory. That’s why you should serious get involved in promoting yourself locally.
Learn more about using Local advertising for promoting a business .
Use the techniques explained in this article >> 11 websites and methods for local advertising
#2. Social Media advertising
#3. Search Engine Marketing and advertising
#4. Forum advertising
#5. Selling and promoting through email marketing
#6. Online advertisements through ebooks distributions[ Beginner Online Marketing Tips – Creating Ebooks For Promotional Purposes ]
How to market Online through ebooks distributions?
The introduction of Kindle and the iPad, there’s no denying the value of electronic books in the consumer marketplace. Ebooks have become an essential part of online marketing and info-marketing. In addition to marketing and business, ebooks can be found in every category of printed works. You can now read your favorite novel or book of poetry in eBook form.
Ebooks are a perfect venue for conveying ideas, inspiration, and expertise. If you’re not yet familiar with this medium, you’ll be much better acquainted by the end of this article.
As an online marketer, you’re probably used to downloading ebooks about affiliate marketing or how to win the search engine optimization game. After completing dozens of books in this format, have you ever stopped to wonder why you haven’t created your own?
Think about this: Every minute another child is born. Some reports suggest a child is born every 5 seconds. Think about what this means to an online marketer. Every day, the numbers of people using computers are growing. It’s fast becoming an essential part of everyday life.
So, as an online marketer, your audience is growing exponentially. One of the fastest and most effective ways to reach your next client is through eBook marketing.
You could start with a small report of a dozen pages or go for a hundred page book on your area of expertise. You can even get someone else to write it for you. The possibilities are endless.
Gone are the days when you had to approach a hundred publishers, wait until they got around to reading your proposal, and wading through piles of rejection letters in hopes of finding one, solid offer. Today, you can write an article, report, or book in your Microsoft Word program.
With a simple, free download, you can export your finished product as a PDF document. How’s that for immediate gratification?
After you’ve created your ebook, the fun has just begun. You can offer it for sale, and your customer will receive it instantly. You can arrange payment through PayPal and direct them to a download page. There’s nothing for you to ship or worry about. Also, if you decide to update or revise, you simply open the original document, make you changes, and republish the eBook with your new changes intact.
The best part of creating an eBook is that it can be done for free and distributed instantaneously. How many other mediums can offer this kind of flexibility? While your competitors are waiting for their brochures at the printer, you’ve already created and uploaded your new eBook to the internet.
Ebooks have lasting value. They can be easily stored and distributed. They have a limitless shelf-life. I keep several marketing ebooks on my computer hard drive to access whenever I need. There’s no rifling through a file cabinet to find a printed report.
The ease and potential are astounding. The next time you download an ebook, take a moment and consider how this medium could be taking your business to the next level.
#7. Advertising through Classifieds ad posting
#8. Advertising on various niche websites via banner ads
#9. Content advertising on Web 2.0 websites
#10. Making free advertisements and submitting portfolios on PDF & document sharing platforms
#11. Using Free and paid advertisement options through Online Video Channels
#12. Paid and Free ways of Online Advertising
Advertising and marketing websites are very important to the growth, success and profit on the Internet. Just like good businesses do in the offline world, your business on the Internet can’t take off if you don’t advertise and market it. This article provides you more information on how and why it’s very important.Ensure that you read through with an “open mind” to understand and digest the online advertising tips contained herein.
First things first, if you advertise and market any website, product or service on the Internet and if you do it right, you are assured of traffic that will translate into sales and profit for you. It’s as easy as this, so don’t let anyone try to complicate it for you more than it really is.
But of course, advertising and marketing websites on the Internet don’t always have to mean you will spend a lot or even any money at all. While it’s a fact that the more money you spend to get visitors to your website, the more results you will get, you can market your website without spending money. Yes, you read that right – there are completely free methods and techniques and websites that allow you to advertise and market your sites completely free.
Free ways of advertising and marketing your website or business include finding the right free classified ads sites, like Featuring.com, Craigslist, etc to place your ads without paying a dime. There are many thousands of such sites spread all over the Internet. And yes, lots of them are very effective in getting you lots of visitors to your website.
Other free ways include participating in forums, blogs, social networking sites and even submitting articles to the article directories, all with links back to your websites.
Paid ways of online advertising and marketing include buying ad spots in high traffic forums, blogs, social networking sites and even directly on Google and other search engines.
The beauty with the paid methods of advertising is that you are assured of instant traffic, in lots of cases, especially when done right. But of course, over time you will end up spending a lot of money when done consistently. But like I said, if you do things right, it can be “money well spent”.
Doing things right is of critical importance, whether in terms of advertising and marketing sites or in other areas of life. When you do things right, you get right results. And off-course when you do things wrong, you get wrong results.