Effective Business Advertising : What are all the popular methods of online advertising today in 2020?
Are you searching for more ways to advertise? Don’t you get the desired marketing results from our traditional methods of advertising and marketing? Don’t you think that it’s time to explore all the possible ways of advertising online to make faster and good number of leads and sales for your business or services?
If your answer is a ‘yes’ to any of the above questions, then please read this post to add a new campaign in your advertising project. I would suggest you to not go through this article if your answer is ‘no’ to all the questions listed above 🙂
Well, advertising is an ever changing dynamic field and we have to keep ourselves updated with all the new trends and techniques in the business marketing field.
We were planning to publish an article for those who are anxious to know all the fruitful ways and methods of advertising. And, here we are!
Please don’t hesitate to make a new addition in this list through comments if you know a different way of digital advertising which we have left uncovered here.
|12 Different Methods of advertising Online|
12 Most Popular Ways to Advertise a Business Online:
Don’t stop anywhere! If there are more options and ways for you then you should try them at least for once. There is no harm in trying. You can later drop any method if you don’t see it as a good investment!
I have seen many advertisers who hesitate even to try PPC and Email marketing ! They don’t experiment and explore new alternates for their business success.
We all know how powerful Search engines and social media based marketing is, but have you tried SMS based marketing yet? If not, give it a thought and who knows it could become one of your favorite weapons of advertising !
1. Pay Per Click ads
This is a paid online advertising method that is associated with contextual advertising and search engines. Adverts in form of text, images or links are displayed in Search Engine Results Pages based on the site’s content.
2. Paid Sponsorships
In this method, the advertiser sponsors a certain site, section of a site or a certain web page so that only his or her adverts may be displayed on these areas for a specified period. This method is good for branding purposes or when introducing a new product or service.
One of its advantages is that visitors to the site will only see adverts from the sponsor of the site and therefore there are no distractions. It is stable and its message is likely to stick to the minds of the visitors.
3. Banner advertising
Banner ad is the most prominent form of online display advertising. Banners ads are normally graphical advertisements that are usually displayed within a page, especially at the top or bottom of the site. They could also feature video, audio or even animations.
Other interactive elements can also be used to ensure that it is more effective. They can be placed on general sites like yahoo.com or on targeted sites. Payment can be a flat fee or on Cost Per Impression basis.
Learn more about the best sites that offer banner advertising
4. Display advertising
Other forms of display advertising include native ads, pop-ups and in-line-text ads. Pop-ups are also called interstitials and they normally occur when the visitor is waiting for web pages to load. They could however irritate some users and lead to low click-throughs, but they are popular with some sites.
Remember the popularity and effectiveness of an online advertising method largely depends on the advertiser needs and the nature of the audience. What works with a certain advertiser may not work with the other.
5. Email Advertising
Email marketing is also a popular online advertising method that is used by most online marketers to advertise their businesses. It can be solicited or unsolicited. Though the unsolicited (spam) emailing option is considered unethical, it is still used by many advertisers.
The solicited emailing option entails creating email lists from various sources and sending promotional emails to the contacts. It is a very cheap method and various email advertising platforms are available for advertisers to choose from. Here are the top 5 email marketing platforms for business advertising
6. Social Media Advertising
Social networking sites have really changed the way we communicate with our friends and relatives as well as revolutionizing advertising campaigns. Businesses can open social network accounts where fans can share their experiences with others.
On these accounts, the advertiser can post ads and other promotional messages and encourage the fans to share the messages with their friends and relatives.
Facebook is one of the best places to advertise your business and ensure that people all over the world know about it. Other social networking sites for social media ads include, Twitter, Pinterest and Instagram, to name but a few.
7. SMS based Advertising
Though not very common, SMS on steroids are very popular with the online advertisers who know how they function.
These microblogs allow the followers or fans of the advertisers profile to be updated on the latest information about the business. The integration with the mobile phone technology is a step in the right direction as people can get SMS alerts on their mobile phones.
With the lion’s share of the world population having access to internet-enabled mobile phones, one can reach a large number of people through this method.
The fact that it allows direct communication adds color to the already good package.
8. Search Engine Advertising (Free and Paid)
This is the easiest method of online marketing if used wisely , There are two types of SEM: the free or organic or natural and the paid one. In the free method of SEM, you have to well optimize a website in order to rank it higher in SERP’s (Search Engine Result Pages). Your website or business may get organic visits through the various search engines. You should add your website url to major search engines.
In this method of getting your advertisement reached to the target audience you need to promote and optimize website content as per the best SEO practices.
For an example, You can submit a business free in Google Local listings and it will start getting calls/visits from the Google Local places whenever people search something relevant in your locality. It is free; probably the only challenge is the competition that is associated with it.
While in the paid method of SEM, you have to spend money to get traffic or visitors from search engines by using the sponsored ads in the related SERP’s.
In this way the URL or contact number is being advertised to the search engines.
The number of websites in the world increases by the minute, and with each one of them being indexed by search engines, it is difficult to get the cutting edge over and above the other sites.
[ Also read: 8 Tips for getting success with Search Engine Marketing ]
9. Affiliate advertising
This is a very old and popular advertising method that allows both the advertiser and the affiliate to benefit. The advertiser allows the affiliate to advertise on his or her behalf and the affiliate gets paid in return.
A special tracking code is used to identify the sites which visitors come from so that the affiliate in question can be compensated accordingly. It is also possible to track the visitors who actually sign up for newsletters or buys things from the site.
There are many advertising models that are followed while advertising with the help of SEM or affiliate marketing. Get here the list of 10 popular terms being used in paid advertising
10. Online classifieds advertising
It is also possible to submit your business to the various classifieds advertising sites that are available depending on the nature of the business.
You might also like to know- > Why you should use classifieds for business promotion?
With some classifieds sites, you just need to claim your listing because it already exists, having been posted by a client or a customer.
11. Article/content advertising
You can write articles on your business and submit them to various article submission sites.
Those who will visit these sites will get a chance to read the articles and get a sneak peak of what you are trying to advertise.
You can also post these articles on blogs either on your website or on other websites. These are the best websites for content marketing.
12. Other methods of Advertising
Online advertising is dynamic. It changes every day. What was relevant yesterday is not necessarily relevant today. It is safe to state that there is ‘no better’ advertising method than the other, and that the list of online advertising methods grows every day, such that it is always inexhaustible.
Newsgroup advertisements, Signboard advertising, electronic kiosks and chat rooms are other methods of online advertising that are still popular with some advertisers. Online radio advertising was introduced recently and we are waiting for Online Television advertising.
Forum advertising- online Forums are also used by expert marketers for advertising. You can find here a list of more than 50 great forums for advertising.
Overall, more effective and popular online advertising methods are expected sooner rather than later.