Major SEO & Digital marketing benefits and advantages of posting classifieds ads Online on Free Advertising Websites
It has always been said that a business is either advertising itself or doing nothing. In fact, nothing except the mint can make money without advertising. There are many advantages of advertising, whether you are using the traditional methods of the modern methods.
Due to the nature of modern day businesses, online advertising has become more popular than traditional offline advertising. Classified submission has even lots of benefits in SEO and digital marketing for a business who promotes their through online ad publishing.
Precisely, online classifieds ads have brought about a complete metamorphosis of internet marketing.
Benefits of Classified Submission in SEO & Digital Marketing:
SEO through Classified Submission could be a good option with a few cautions (as mentioned below) if it is done wisely. When you get a free backlink from a classified site (old ones with good organic presence in Google) then it becomes very useful for Off Page SEO for your business site and can add a good value to overall off-page SEO efforts for your business. When you get visitors on your business website from such classifieds then it adds a good SEO juice to your web property.
5 SEO and Digital marketing benefits of classified submission:
- Good quality one way free backlinks
- Related and filtered traffic from classified sites
- You can generate awareness about your brand there!
- You can generate geographical location based visibility of your business (Global/local exposure)
- Free branding and digital marketing opportunities.
Classified submission is an easy and simple process where you pick some good business classifieds and start publishing your ads there. Most of the ad posting sites are free to advertise and publicize your products or services online as per your locations and category/niche.
Submitting ads to any free classified site needs a very less time and efforts.
Submit to classifieds with caution:
You wont get any SEO benefits from posting classified ads if the ad posting sites in question has no organic ranking and search engine presence. If the classified sites where you post ads are new and have spam kinds of ads then it is only a wastage of time to publish your ads on such platforms.
If an ad posting site allows your ads for a few days/weeks then no SEO benefits as your ads (hence backlinks) will be removed from the site and you wont get any digital marketing benefits. Time duration of your backlinks and published content is very important for any SEO and Digital marketing benefits. If your ad gets a shorter span of visibility then it has almost no SEO benefits because Google and other search engines take time to discover a back link and give it a desired SEO value.
Top 10 Key Advantages of Posting Ads Online
Here are a Few Advantages and Benefits of Posting Classified Ads Online. [ Find here tips to post ads ]
#1. Classified Submission is less expensive
Cutting down costs is always a prudent business decision. Some traditional advertising methods are very expensive compared to classifieds advertising.
There are actually free classifieds that allow you to post ads for free with the option of upgrading to a paid plan later.
Even with the paid sites, the charges are very reasonable and flexible, with no rigorous payments.
#2. Wider Audience
Posting classified ads online gives you an opportunity to reach a wider audience. Your ads are viewed globally. You can overcome distance barriers and reach people at all the corners of the world.
This enhances your outreach and you can even start an export business without having sales agents in other countries.
#3. Easy to Measure Results from Posting Classifieds
The online advertising medium is quite different from the traditional one in the fact that with the online medium, it is easy to determine the results of the campaign. You can know how many people viewed your ad and see how many of those actually made enquiries or purchases.
Using advanced tracking systems, you can analyze what pages are visited by most customers and what kind of information they are looking for.
#4. Ability to Target the Audience Better
It is easy to target your audience properly and ensure that your ads are seen by the people who really matter. For instance, if you are looking for a new market, you can post ads that are geo-targeted to reach people of new geographical locations.
You can post classified ads online wherever you are at any time of the day. This convenience is very admirable because you can keep your business moving at any time of the day. Some classifieds even allow posting ads without registration and signup, you dont need to even create an account for classified submission. You don’t have to wait for anything. Time waits for no man.
You can personalize your ads in a way that your audience will be more interested in your products. You can actually post ads depending on the audience’s past purchasing history and preferences. Additionally, you can make targeted offers depending on the customer purchasing behaviors.
#7. Ability to Build Relationships
Posting classified ads online also creates an opportunity for you to build long term relationships that will steer your business into great heights of achievement.
Once you get enquiries following your ads, you can send a follow up email and initiate communication with the customer. This communication may grow into a long-term relationship to the benefit of both parties.
#8. Ease of Updating Content
One of the major benefits of ad posting is the ability to update content regularly. Once you post an ad on newspaper classifieds, you don’t have the opportunity to alter your content. However, you can modify online ads whenever there is need to update the information.
#9. Easy Lead Generation
Generating leads is a major concern of businesses online. To this end, online Classified Websites provide an opportunity to generate traffic easily. This is so because for instance, once a person clicks on your ad on an online classifieds ad, they are directed to the corresponding landing page. They hasten the process of lead conversion which in turn boosts the sales volumes and Return on Investment.
#10. No Limitations on the Content
The ability to use as much content as you wish is one of the great advantages of classifieds online. Classified ads on newspapers are offered in limited content amounts due to space issues.
This does not happen with online classified websites. Here, you can post elaborate descriptions of whatever you are advertising without worrying about the amount of content used.
#11. Ability to Interact
Online classified websites also give advertisers a rare opportunity to interact with the people who are making enquiries about your ads. By doing so, they allow advertisers to connect with their prospective clients at a more personal level. This develops trust which further creates a good opportunity for doing business.
For those who to start their own classified website: Find out here the most important design features a classified site should have.