Unless and until you have credibility, a rapport or a value for your brand in the market you will not be able to outshine. This is the reason even big players continuously keep working upon building their brand value and fight competition.
A well-defined brand is what differentiates an amateur from a pro. It is not all that easy, but fret not. In this article, I will guide you through the branding tips for small business owners and new businesses.
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1. Name and Logo
2. A Professional Website
A professional website further adds to your authenticity in online space. In this digital era when all businesses are going online for businesses with no online visibility fails to build trust among the customers.
3. Vision for Your Brand
Creating a defined vision for your brand is very important to create a unique differentiated idea in the mind of the customers. You need to keep the customers bound at different points to have them a clear idea about your goals and core purpose.
4. Personify Your Brand
Find an authentic personality who resonate with your brand vision and give a face to your brand. It helps people to relate to your brand and imagine it in real life use of your product and/or services.
5. Humanize Your Brand
Humanizing the brands give the customers a positive feeling about it. They feel more connected. Humanizing means you open up your doors to let the customers in and connect with them at different levels to give them a complete feeling of security.
It turns your customers, employees, vendors and all associates into your goodwill ambassadors and even evangelists for your brand.
6. Marketing Materials
Get all the marketing collaterals made keeping in mind the taste of the market. Brands usually come up with different designs for different regions in which they operate. The theme and design should be able to connect to the regional ecosystem to get noticed more.
7. Network and Network
Network as much as you can. Reach out to the influencers and famous personalities in you industry and try to build rapport with them. You can do it through various personal mediums, however, social media is universal.
8. Unique and/or Buzz
Be unique to create a buzz or create a buzz by being unique. Being different and interesting than others will automatically gain you limelight and more attention. While there are many boring things happening around and going unnoticed, it does no good to any brand.
9- Be Responsive
Answer queries through your website, moreover be active on social media as it keeps you connected with your customers and help you grow your network of customers. Respond to inquiries and provide outstanding customer service.
10. Be Consistent
Be consistent with your brand building activities and your vision. Don’t be or sound confused or lost to your customers. They are never going to trust you if you don’t have faith in your own brand.
11. PR and Media
12. Go Global but Don’t miss Local
Keep your expanding goals high and don’t miss out the global or national markets whichever you are targeting but don’t lose hold of the regional market. Participate in local events happening in your city and keep the influencers in your region in your loop.
13. Collaborate, Associate and/or Sponsor
Collaborate with related agencies for cross promotions. Associate your brand for good causes or charitable events, etc. Sponsor charitable events and other events and shows which can help you get mileage. Weigh and analyse the worth of events before you invest.
Business Branding Tips for Beginners- 7 Ways to Take your Brand Global
Here’s bringing to you 7 ways which will help you in taking your brand global:-
Business Branding Tips- There are huge opportunities for the businesses to prosper and succeed in international markets. Find Best ways to make a brand global.
Learn How to Take your Brand Global and get International Level Identification for your Brand.
With the technological advancement everything has become so fast. The messages, information spreads in seconds and everyone is so easily reachable. Today every business/startup wish to go global at some point of time reason being they can interact to people around the world, talk to them, tell them about their brand, products/services, handle their queries and what not.
Now, what can be done to take your brand global, how can you make place for your brand in a different country, different culture, how can you stand out, that’s the discussion all about.
The initial step you need to take before anything else is research. Know the market trends, the competition, customer behaviour and what will set your brand above all the others existing.
This can be done with the help of surveys, consultants and other sources that can help you in getting the information you require before launching your brand globally. Moreover your focus lie on finding the most favourable, responsive and welcoming market.
Don’t go according to the region’s population as they may also have large number of competitors too. Think logically after doing your research & take calculated risk.
2- Set Norms
Planning is vital part of any business and is the first stage. Make sure the word ‘Global’ is firmly fixed in your organization’s culture right from the very start. ‘Think Global’ should be the belief imbibed by all in the company/business.
No matter if initially your focus and target is on the domestic markets but in future you can feel the need to go international. Therefore, secure international domains to your company name in whichever market you think you would like to enter or have target audience. Planning needs to be done from the beginning.
As your business/brand grows, a blueprint of what next level to attain must be there to help you move accordingly. Norming stage comes before performing so ‘global norming’ should be the key focus to grow your brand.
To create your brand’s position in the market you need to research about the customers, their buying habits, culture & customs, language etc in the market you have chosen.
You have to understand the competition there. Who all are providing the same products/ services as you in the country. Formulate strategies according to the market you enter in.
Understand the customers and their buying patterns there and how can you stand unique to them amidst your competitors to position yourself for success.
4- Brand Naming & Translation
Also do consider the translation of the brand name because the name may have a different meaning in some other language.
Taking example of smartphone ‘LUMIA’, Nokia’s new smartphone translates in Spanish slang to prostitute, which is unfortunate.
There are various options to choose from when deciding a good brand name:-
- Use the founder or inventor’s name (Hewlett-Packard)
- Describe what you do (Southwest Airlines)
- Describe an experience or image (Sprint)
- Take a word out of context (Apple) “named after one of steve jobs’s fruitarian diets”
- Make up a word ( Google ) the full form of which is ” Global Organization Of Oriented Group Language Of Earth”
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5- Marketing Uniformity
When you’re building a global brand, sooner or later you will need to open your office internationally. It maybe 2-3 person office in any say Canada, UK or any other country. Later the 3 people office would grow to a team of 6-8 people and later even more.
Now similarly, with the passage of time you would open more hubs in different countries and there you go global. But make sure there is consistency with regard to your brand.
Although your marketing activities, marketing campaigns will be managed locally but there should be consistency across the board in all your offices because in order to be a successful global brand, the separate entities of a company should work together as a unit.
6- Sensitivity Towards Others Cultures
Do not ever offend your potential customers. Before launching your brand globally every little thing needs to be considered. The logo, symbol,colors, brand name, its translation and other things must be such that it doesn’t lead to any negative impact on prospects.
Every culture is different from the other. Perception is different, views differ, language difference is there. What it means good in your language might have negative or offensive meaning in other language. Be sensitive towards others cultures where you enter.
7- Proficient Partners
People you would require to work with to grow your brand must be chosen wisely. Trademarks, patents, licensing and more. Make sure you select the representatives who are reputed in their area of work so that they cannot mislead you or misuse your name.
Take recommendations from your colleagues and organizations that provides information on these and their image.