Mobile App Marketing: 42 Beginners Tips to get more Mileage and Downloads for your App in 2024
With over 1000000 apps in app store, it is crucial to not only design an outstanding app with an exceptional idea which sells but also marketing your Mobile app is of utmost importance.
App stores are flooded with mobile apps and there is no dearth for unique ideas and app concept however what differentiates a successful app from a failed or sluggish one is not necessarily the concept but the marketing and planning to hit the target niche. Let us explore in this article, how to market mobile apps for more mileage and downloads.
Killer Tips to Promote your Mobile Apps Online for Free: 42 Beginners Tips for promoting and marketing any mobile application or app for FREE. Marketing of a mobile app can be a costly affair so to save money and market better learn how to promote your apps free with these cool tricks and techniques.
Tips and Ideas for Marketing your Mobile App
In this article, we will discuss 42 ultimate tips for mobile app marketing which will help you get more mileage and downloads. Also, read this article about How shutting down the e-commerce website and going app only is benefiting the e-commerce business.
Do you own a mobile app? are you in an online business of mobile apps? Like any other business, services, products, or websites you need to market and promote also your mobile app. Read the following tips to achieve the desired results for the success of your app.
➤ Must Read: Tips to Increase Mobile App Downloads in Playstore
42 App Marketing Tips to Promote your Apps Online
Free App Promotion Tips for Beginners: Learn How to Promote your App at no Extra Cost and save more on Marketing!
Learn How to get your mobile app discovered among millions of apps at play stores.
Making a great App in terms of designing, usage, and functionality is not enough for its success. Developing an app is just the half part of the success story of any mobile app. The other half of the story is based on how it was promoted, marketed, and popularized among the right audiences.
So, doing marketing for an app is as necessary as developing it successfully.
Promoting apps for free involves creative thinking on various aspects, patience, focus & skills.
Sometimes this can turn out to be a great image developer if you strategize well. There are different ways to promote your app without having to pay.
Throwing a light on some of the crucial steps:
Do not rely merely on Google play or App Store to upload your app rather go for all the other alternative options no matter if they are less famous. This would increase the app’s percentage of download.
Here are the most prominent ways that i find of the utmost importance in the process of marketing your Mobile Application. Here we go-
1. Make a Separate Website for your Mobile App:
Showcase your app: The process starts here. Make a website based on your app so that it will be able to attract virtual audience’s attention towards your app via your website. Website should not be a big one rather it should consist of few pages that does all the talking concerning your app.
➤ Use these Mobile ad networks to promote your app effectively online
Promote your mobile app on your app’s website. Have a prominent app download link on your website. A website visitor is a hot lead who is interested in your app and that’s why he is visiting your website.
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| Make a website to promote and market your Mobile app |
So, make your website clear and answer to all FAQs about your app in a neat manner. Website should also carry right contact numbers for further assistance and also a live chat.
Live chat increases connectivity and when a visitors get answers instantly he is more likely to download the app instantly.
➤ 8 Tips to get Leads from your App based Website
2. Build an Effective Coming Soon Page for your App
This step would help you gather traffic of those people who are interested in app and wants to know when it is going to launch. The timing therefore should be kept accordingly. Say for instance, three months before you launch your product the teaser page should be ready.
3. Create Awesome App Demo Video
A creative video that people could relate to. Make it interesting & unique so that people may understand your product’s importance for them. Learn Video making and marketing tips
4. Create Catchy Icons for your App
As said in one of the previous steps too, there are millions of apps in the app stores and it depends on your marketing idea that how you are going to gather attention of crowd on app store looking for the product you deliver. Icons which are interesting & captivating wins here.
When designing the icon try to bring out something unique. Something which could instantly click the minds of customers & force them to checkout your product. Avoid lots of text or photo. Think out of the box & make it creative. It can prove to be the best weapon.
➤ Must Have Mobile apps for Graphic Designers
5. Helping Hands: Get your App a Mention at App Review Sites:
If you plunge into the app review websites and your product (app) gets mentioned by them then nothing can stop you. Review sites prove to be a great source of free marketing and product promotions.
Make sure the prominent mobile app review sites have reviewed your app. There are many mobile app review sites which function in specific industries and areas. Connect with all of them and send your info if they have not already reviewed you.
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| Use Mobile Apps Review Sites for Marketing your App |
10 Best Sites for Getting your App Reviewed for FREE:
You can use the below listed sites for getting your app reviewed:-
- toucharcade.com
- appadvice.com/appnn
- imore.com/apps
- pocketgamer.co.uk/
- slidetoplay.com/
- gamezebo.com/
- apppicker.com/
- 148apps.com/
- iphonelife.com/
- bestappsforkids.com/
➤ Related Read: e-commerce and mobile marketing
6. Use the Right Online Forums for Marketing your App Business
Discuss about your apps in right forums and provide download links. Look for the popular forums in your niche and get hold of right threads which can get you mileage and downloads.
Visit Popular Question Answer Sites and look for the questions where your app provides a solution and take advantage by referring your app to the forum member who are finding the related solution/s.
7. PR and Media: Say yes to Press
Press plays a vital role here. Reach out to the best journalists. Lots of them. They would help you spread the word & the result would be a great start to your startup.
Visit to these Press release Sites and publish news and full information about your App.
PR and Media plays a prominent role in getting those millions of downloads by reaching out to the masses in your target market. Burn some cash and get more download through the PR and media promotions. Media loves stories.
If you can come up with some stories keep sending to them and they will connect you and you might get some free coverage also if your story is interesting to them.
Press Release sites play an important role in driving hits to a newly opened business or website by drawing in a lot of attention among their regular readers and associated online content syndicators. So, don’t miss this opportunity to get free promotion and traffic to your app page. You can find a really good PR Agency who can help you tremendously in order to get the News out about your app and make a good publicity for it.
8. Find your Audience: Reach to Locals
Finding here is referred in context of manually looking out for the prospects. Schools, Colleges, Public Places can be utilized for the same. Leave no stone unturned in order to gain the attention. Talk about it with your friends and your social networks, your family and family friends. Leverage personal and professional relationships for promotions.
➤ 5 Killer Ways to Promote your App based Business Blog Successfully
9. Highlight USP
Highlight your USP in all your content and promotion materials as people do not have much time to skim through all the content everywhere. If the highlight is able to catch their attention it can help keep them as well.
So it is the first impression you create with a catchy highlight of your app. Hit the USP or the need that it fills.
10. Email Marketing and Newsletters for App Promotions
Collect E-mail addresses: Email marketing is a trend these days, According to the sources about 91% of people check there emails regularly. Now before you launch your app collect email addresses of people who want to know about it. Teaser website mentioned earlier would help you carry on with this step.
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| App Promotion and email Marketing |
Send emails to your email list subscribers and promote your app. Send appropriate download links needed within the email for facilitating instant downloads. By using newsletters you can send regular updates and news about your app to the new and existing users.
If you run your email marketing campaigns effective then you can take your promotions to a new height as email marketing is one of the most popular methods for getting success with digital marketing.
There are a lots of really good email sending programs available on the Internet which you can use to send your email newsletters in the best way possible. Learn here ad copy writing tips for creating effective email newsletters for marketing your app.
Email opening and clickthrough rates are the elements that decide how much success you get with your email newsletters. Find here tips to increase email opening and click through rates.
To get the desired app promotion results from your email marketing campaigns you need to increase the number of subscribers to your email list.
➤ Must Read: Exclusive step by step email marketing guide for beginners
11. Social Media Marketing for App Promotions
Social Media Engagement: Join groups of entrepreneurs, startups, developers & those people you find with common interest in your field on social media like Facebook, Twitter, Instagram, etc so as to promote your app & be known to them by socializing which would ultimately help you carry out discussions with them on issues concerning your startup.
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| Social media plays a crucial role in app marketing |
Social Media Marketing: To promote your app over social networking sites, the first thing you should do is creating social media branding pages for your apps.
Promote your app on all major social media networks like Facebook, Twitter, LinkedIn, Instagram, etc.
Try to join and share in as many community and groups as possible to increase visibility.
Your personal networks at Facebook, Twitter, Instagram, LinkedIn, all shall become means of your app promotion. Interlink and go about branding everywhere.
Join at least these social media sites as they are the best ones on the Internet world for online advertising and marketing for your app.
➤ Must Read: Find out the Best Social Media Tools for Promoting your Mobile App
12. Social Media Advertisements
Invest in social media ads after analyzing which one is working best for you in organic promotions.
For example, a B2B corporate gifting solution might get more results by promoting on LinkedIn ads while an ethnic wear app store will get more results from Facebook’s ads.
13. SEO/ ASO Plays its Role
There are millions of apps in the app stores and getting your app discovered is an issue various app publishers face. Make sure the title or keyword you use is the one with the maximum & heaviest search traffic.
This would help you improve the ranking of the app & more of its potential customers will be able to see it.
➤ Use Powersuite to promote your App with SEO techniques
➤ How to get Backlinks to promote your app in search engines
➤ 8 Killer SEO Tips to Rank your Apps in Search engines
14. Put App Download Links on your Website, Portfolio or/and Bio
Make App download links available at your website as well as social media so that visitors can view it and download on finding it suitable for their purpose. Also mention a little about the founder/company along with some catchy quote or tagline for your product. This would pass a message to the customers about the company.
➤ How to Increase App Downloads
15. Contact Bloggers & Influencers to Spread the Word about your App
Best Bloggers who write about the apps can be contacted so that your app can be featured in their blogs and can attract potential customers. Look out for Social Media influencers who have a large fan base, make a deal with them and ask them to spread the word about your App.
16. Create a Referral Program
Create lucrative referral scheme to entice the downloaders promote to their friends and contacts and get more downloads for your app. This is really very successful ways to promote any app.
People believe more in what their friends and acquaintance refer to them. This is also a cost effective and easier way to increase the number of downloads for your app. The more quality of an app product and the enticing referral program the more number of downloads in a faster pace.
➤ Must Read: How to build a successful referral program
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| Creating a Referral Programs for Marketing your App |
You can also make use of affiliate marketing in your favor if you are ready to spend a good money amount on a continues basis on your affiliate marketers. The affiliates only charge you when there happen any real actions in the forms of downloads or sales ( premium or paid app membership/subscription from your app users)
17. QR Code Promotions
Promote QR code everywhere. Across all social media and embed in business cards and email and marketing messages sent across for promotions.
18. Content Matters:
In order to tell people about your product you can write about it & share the same. There are various medium available for you to share your content. It includes Blogging, Social Media (Facebook, Twitter, LinkedIn, Google+ etc ).
19. Participation in Awards
This is imperative because it will keep you in limelight & help you get exposure plus lots of downloads. Various app awards sites are there through which could apply for the awards.
Some of these are Best app ever awards, Appster awards, Best mobile app awards, App circus competition & many such sites.
20. Playstore Promotions
Google play store promotions are most important to get some quick and consistent downloads. First and foremost complete the details page for your app and fill in all the details elaborately.
Do not miss upon any feature or function and mention the keywords. Optimizing the details page on Google playstore will get you more visibility and consequently more downloads.
21. Leverage Video Marketing
Videos are best for promotions as an average consumer nowadays is more inclined towards watching a video than reading through all that content out preset for marketing.
Videos have taken over and is a big marketing tool nowadays for content marketing. Create a video for your mobile app with a clear call to action and promote it on popular video sharing sites like YouTube etc.
➤ Must Read: Find the Video Sharing Sites List here-> 10 Best websites for video submission
22. Join Appropriate Online Communities
Discuss about your apps in right communities on social media which might be interested in your app. Do a demographic analysis of your target market so that it becomes easier to find out and start discussing in the right group after identifying their potential.
➤ Must Read: How to use Snapchat for marketing your App?
➤ Free Advertising Sites on the Internet for App Marketing
➤ Best Classified Apps for Posting Mobile Ads
How to Increase Mobile App Downloads? Full Marketing Guide for Ranking Apps in Google Playstore.
App Marketing Tips 2024 – Beginners Guide to Rank your Apps & Increase Downloads
How to Increase Android app downloads on Google Playstore which is one of the most popular app marketplaces among Android phone users.
If you are a beginner and looking to market your mobile app or plan to design an app and wondering how to rank it on Google Playstore so that you can increase App Downloads then you have reached the right place.
We have always come across some very popular apps on Googleplay and some very similar apps that don’t rank that well.
Many a times we come across kinds of apps that are Very good yet they are still not very popular.
It is only due to the sole reason that some have been able to increase mobile app downloads by increasing the playstore rankings and popularity of the mobile app.Developing a good mobile app is just the tip of the iceberg, it is all the more important to back it up with a full fledged mobile app marketing strategy.
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| Improve Mobile App Ranking in Playstore and thus Increase Mobile App Downloads |
Marketing Guide for Ranking your App and Increasing Number of Downloads:
Read below the full step by step guide on making marketing strategy for your app. It will provide you details on what and where you need to pay attention in order to make your app stand out in the search results on various app stores, including Google Play Store and iPhone App Store.
Mobile Apps and Google Playstore Ranking
Find out how to optimize and market your apps so that they can rank higher in Google Playstore rankings for apps.Today is the trend of apps. Apps have become the need of people. Who would have thought it. There are more than 1 million apps for almost all the categories.
You think of any issue and there you have application for that as a solution be it shopping, banking, taking notes, meeting, reservations and whatsoever you think of about, you have an app for it.
In such a highly competitive app marketplace it requires a very solid mobile app marketing strategy to keep ahead and increase mobile app downloads and Google Playstore ranking.
Now amidst so much competition how you can stand out and market your app and how to get more app downloads for your android app is what the focus of this article. What all it takes to create a sustainable app is strategizing well enough in the area of marketing and distribution that your app reaches to your target audience. Many app owners even opt to buy app downloads to increase the app downloads but it is altogether a different topic which we will share more insights on in our next posts.
Internet is full of ideas for increasing mobile app downloads and everyone is trying to do a hit and try without proper understanding of how Google Play-store algorithm functions.
➤ If we understand the functioning of Google play-store algorithm we will be able to select the best ways to boost Android apps downloads on this platform.
➤The apps developers often are seen facing the problem of less downloads and poor playstore ranking status of their apps in the search results. It is not a feel good thing to see your efforts are not reaping results as expected.
A Complete Guide for increasing mobile app downloads in Google Playstore: App Marketing Tips for Beginners
Developing an app is no doubt a tiring task but equally important is to get people discover your creation, appreciate and accept it. A good mobile app marketing plan can take you places and get the most installs and increase mobile app downloads in required time.
We are going to compile here all possible ways that you should be following to rank your app on Google Playstore and get more downloads as the visibility increases:
The concept of ASO – App Store Optimization
Like you have heard and are aware of SEO i.e Search engine optimization, same is the concept of ASO which is App store optimization. As SEO is about improving/increasing the ranking of website in the search engine results, similarly ASO is about increasing your mobile apps playstore ranking in the Search Engines results.
> People tend to get more attracted to what’s on the top be it search engine or Playstore.
> They download the apps that appears on the top in the search results. This automatically will increase your mobile app downloads on Google Playstore.
That’s the advantage of it. The top position you hold, the more are the chances of it getting downloaded.
So this is the first and foremost step of getting more mobile app downloads on Google Playstore.
First we need to understand how Google Play-store Algorithm.
The Google Playstore Ranking depends on the following elements:
1. Number of Installs
2. Engagement Level of The Installed Apps
3. Reviews and ratings
4. Number of Uninstalls
5. Download Growth
6. App Retention Time Period
7. App Demo Video
8. Regular App Updates
9. App Description
10. Keywords
We need to keep our focus around these elements and spend time each day to improve upon these elements to rank better on Google Playstore and increase mobile app downloads.
➤ Check out these Innovative Mobile Commerce Apps for the Marketers
Mobile App Ranking Elements
Below we will discuss in detail how to go about working with these elements to improve our rank on google Playstore:
1. Number of Installs
As said in the concept section of the article, “the top position you hold, the more are the chances of it getting downloaded.” Now let us just put it in a little different way, “the more your app gets downloaded, the better you get ranked in the Playstore.
The thing is that the download numbers reflects how popular your app is and therefore at the first place it is downloads that people count and judge on. As we reach a certain threshold of playstore ranking and installs then we start getting more installs and it increase mobile app downloads with lesser efforts.
2. Engagement Level of The Installed Apps
If the app has been downloaded and forgotten in the users devices it generally does not spur the ranks as much as an active user base effects the playstore ranking of the mobile app. So, it is equally important to get as much as active users and not just the number of installs which do not bring much value.
3. App Reviews and Ratings
Believing that quality doesn’t matter here is wrong. Quality has always been the most important factor in almost every sphere. The proof that Google gives importance to quality can be judged by the results in the search engine. So the more positive reviews the better the mobile app downloads gets as it get ranks in the google play.
You will always find good quality holding superior position in the search engine. Similar is the case when it comes to Playstore, more the positive reviews and ratings, the better your app gets ranked.
You can notice that no matter if the download figure is less, but if the ratings and reviews are better then it will lead over the apps with more downloads in terms of playstore ranking.
4. Number of Uninstalls
If your app gets uninstalled by the user instantly after getting downloading or be it uninstallation of the app after the new version gets released, it is very certain that this will hamper the playstore ranking of your app in the search results.
5. Download Growth
A steady growth rate in the number and quality of downloads affects the google play-store algorithm. It is essential to maintain a continuous effort as this will add to your playstore ranking.
Keep a close eye if the graph dips and bring it up and keep upscaling through out.
6. App Retention
Google do consider as for how long does the app remained installed by the user on its phone. The timing from the app installation till it gets uninstalled is taken into account by the Google it seems. On the basis of it the points are given by it to the app.
The longer the time period of installation, the more positive the points an app receives which also affects the playstore ranking status of the app.
7. App Demo Video
A good explainer app video not only increases the in-store ranking but also has a great impact on quality downloads. The user makes a more aware decision of installing the app after they have watched a demo video. As a result this increases the quality and engagement of the app as well as the retention.
8. Regular App Updates
Reviewing the feedbacks and fixing minor or major errors or updating as well as upgrading with more functionality for the users help with the playstore ranking by affecting the app engagement, retention and other factors.
9. App Title and Description
Apt & relatable title can work wonders for your app. To a great extent it is keywords that play a role in ranking the app on top of the search results consequently getting us more mobile app downloads.
The title you come up with for your app will either lead to positive results or negative. For better results moreover try to use the main keyword in the title you choose for the app. This will help your app get discovered by the user.
Do not select the name that is similar to or resembles the app, which is already famous in the market as Google might not be able to figure out the difference between the two and rank popular one higher.
Lengthy descriptions are avoided by the users. Put yourself in the position of users, will you prefer reading lengthy stuff? No, you would never. So keep the description of the app short yet strong enough to leave an impact on the users.
Do mention your achievements in the form of awards & recognition by leading agencies etc. Make sure you add the target keyword more than twice in the description.
When it comes to search engine results, keep in mind that the initial 167 characters of your app description works as the meta description, therefore try to frame the initial portion of your description covering your keywords and other important things you believe the users will search you for.
10. Keywords
Just as you need to optimize your website for appearing in the top results on search engines, similarly here also you need to use proper keywords in the title as well as description so that the people looking out for your product can find you easily.
Good keywords contribute to the Playstore ranking at large and thus increase mobile app downloads by ranking higher.
➤ Must Read: Top 5 Companies in the World for Mobile Apps Development
How to Optimize Apps for Better Playstore Ranking:
20 Marketing Tips to Increase your App downloads and Rank your Apps in Google Playstore. Find what are App ranking Elements and how to get success in App Optimization in Playstore.
To get people discover about your app it is important that you get placed in top search results. Some of the steps that must be considered while uploading your app on Playstore are as follows:
Other Important Things that Make your App Rank on the Top in Playstore:
Let us go through these easy to follow steps:-
# 01. Grow User Base
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| Grow User-base |
Releasing your app early is imperative to attract the attention of the investors and attract more and more users.
Unless you have a user base, you won’t be able to know whether the product you are building (in the form of app) would be wanted by people or not.
You must grab the early adopters and grow your user base in order to know what kind of customers are preferring your product and then target accordingly.
# 02. Target Specific Niche
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| Niche – Targeting |
In order to stand out in such a crowded market and differentiate your app amidst so much competition what you need to do is to infuse the features in your app that cannot be found in other apps.
The other way out could targeting the specific market segment focusing on niche segment moreover.
This will allow you to survive in the competition as well as compete with major players by your USP and thus increase mobile app downloads. To put it straight basically, you must find your niche and lead.
# 03. Be Unique
You can have the power when your are exclusive and unique. You must spread the word and create buzz around your app.
Let people know about your app, talk about it. Spotify is one great example that can be quoted in this light.
It was able to stand out in the crowd when there were companies like Rdio and Rhapsody existing by gaining advantage from word of mouth marketing.
# 04. Consider Pricing
You often tend to forget that pricing is a very important factor that plays a great role in making or taking your business.
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| Consider Pricing |
You would definitely like to earn well from your app and you might feel like pricing it in a manner that gives you major profits. Isn’t it?
But the fact is various researches have indicated that people tend to download the apps that are low priced or available for free. Low priced apps or the ones for free receives maximum downloads.
You must consider whether you will make your app available for free or use a premium model to earn via your in-app purchases or some other option. Selection of pricing model is one major concern to increase mobile app downloads. Decide wisely.
# 05. Social Call To Action
If you want to enjoy a large user base than social word of mouth can be the best way out. Social sharing would allow the users to talk about and share what they have accomplished. It could be achieving a milestone in any game or reaching a certain level, etc.
People like to share and brag about things that makes them happy on social platforms where they have their network Allow social sharing to let your users talk about you directly or indirectly, let other people come to know about you & grow your user base.
# 06. Continuous Promotion
Chances are people might end up using your app for merely 6 months. If you want people to stick to your app, promote it continuously.
Talk about the newly added features or upcoming features of the app and how it can benefit the users.
App retention is a battle in itself just like building a useful one. Therefore, it is important to keep on developing new ways of customer engagement be it by retargeting, rewards, improved features etc.
Retention is all that matters. Keep promoting and don’t let them give up on your app.
Gulrukh!! Thank you for sharing this information because I really need this information, So thank u so much. If you have any blog regarding Mobile app promotion then please share the link to me.