Mobile App Promotion 2020- App Marketing 14 Ultimate Tips for Beginners

Do you own a mobile app? are you in an online business of mobile apps? Like any other business, services, products, or websites you also need to market and promote your mobile app. 

App stores are flooded with mobile apps and there is no dearth for unique ideas and app concept however what differentiates a successful app from a failed or sluggish one is not necessarily the concept but the marketing and planning to hit the target niche. Let us explore in this article, how to market mobile apps for more mileage and downloads.

In this article, we will discuss 14 ultimate tips for mobile app marketing which will help you get more mileage and downloads. Also, read this article about How shutting down the e-commerce website and going app only is benefiting the e-commerce business

14 App Marketing Tips to Promote your Apps Online

➤ Must Read: Tips to Increase Mobile App Downloads in Playstore

Here are the most prominent ways that i find of the utmost importance in the process of marketing your Mobile Application. Here we go-

1. Make a Separate Website for your Mobile App:

Make a website to promote and market your Mobile app

So, make your website clear and answer to all FAQs about your app in a neat manner. Website should also carry right contact numbers for further assistance and also a live chat.

Live chat increases connectivity and when a visitors get answers instantly he is more likely to download the app instantly.

8 Tips to get Leads from your App based Website

2. Get your App a Mention at App Review Sites:

Use Mobile Apps Review Sites for Marketing your App

10 Best sites for getting your app reviewed FREE:

You can use the below listed sites for getting your app reviewed:-

1. toucharcade.com
2. appadvice.com/appnn
3. imore.com/apps
4. pocketgamer.co.uk/
5. slidetoplay.com/
6. gamezebo.com/
7. apppicker.com/
8. 148apps.com/
9. iphonelife.com/
10. bestappsforkids.com/

3. Use the Right Online Forums for Marketing your App Business

Discuss about your apps in right forums and provide download links. Look for the popular forums in your niche and get hold of right threads which can get you mileage and downloads.

Visit Popular Question Answer Sites and look for the questions where your app provides a solution and take advantage by referring your app to the forum member who are finding the related solution/s.

4. PR and Media

PR and Media plays a prominent role in getting those millions of downloads by reaching out to the masses in your target market. Burn some cash and get more download through the PR and media promotions. Media loves stories.

If you can come up with some stories keep sending to them and they will connect you and you might get some free coverage also if your story is interesting to them.

Press Release sites play an important role in driving hits to a newly opened business or website by drawing in a lot of attention among their regular readers and associated online content syndicators. So, don’t miss this opportunity to get free promotion and traffic to your app page.

Find here some really good press release sites where you can publish news about your app.

➤ : How to select a Good PR agency

5. Highlight USP

Highlight your USP in all your content and promotion materials as people do not have much time to skim through all the content everywhere. If the highlight is able to catch their attention it can help keep them as well.

So it is the first impression you create with a catchy highlight of your app. Hit the USP or the need that it fills.

6. Reach to Locals

Talk about it with your friends and your social networks, your family and family friends. Leverage personal and professional relationships for promotions.

7. Email Marketing and Newsletters for app promotions

App Promotion and email Marketing

Send emails to your email list subscribers and promote your app. Send appropriate download links needed within the email for facilitating instant downloads. By using newsletters you can send regular updates and news about your app to the new and existing users.

If you run your email marketing campaigns effective then you can take your promotions to a new height as email marketing is one of the most popular methods for getting success with digital marketing.

There are a lots of really good email sending programs available on the Internet which you can use to send your email newsletters in the best way possible. Learn here ad copy writing tips for creating effective email newsletters for marketing your app.

Email opening and clickthrough rates are the elements that decide how much success you get with your email newsletters. Find here tips to increase email opening and click through rates.

To get the desired app promotion results from your email marketing campaigns you need to increase the number of subscribers to your email list.

➤ Must Read: Exclusive step by step email marketing guide for beginners

 

8. Social Media Marketing for App Promotions

 

 

Social media plays a crucial role in app marketing

 

To promote your app over social networking sites, the first thing you should do is creating social media branding pages for your apps.


Promote your app on all major social media networks like Facebook, Twitter, LinkedIn, Instagram, etc.

Try to join and share in as many community and groups as possible to increase visibility.

Your personal networks at Facebook, Twitter, Instagram, LinkedIn, all shall become means of your app promotion. Interlink and go about branding everywhere.

Join at least these social media sites as they are the best ones on the Internet world for online advertising and marketing for your app.

 

➤ Must Read: Find out the Best Social Media Tools for Promoting your Mobile App

9. Social Media Advertisements

 

Invest in social media ads after analysing which one is working best for you in organic promotions.

For example, a B2B corporate gifting solution might get more results by promoting on LinkedIn ads while an ethnic wear app store will get more results from Facebook’s ads.

 

 

10. Create a Referral Program

Create lucrative referral scheme to entice the downloaders promote to their friends and contacts and get more downloads for your app. This is really very successful ways to promote any app.

People believe more in what their friends and acquaintance refer to them.
This is also a cost effective and easier way to increase the number of downloads for your app. The more quality of an app product and the enticing referral program the more number of downloads in a faster pace.

➤ Must Read: How to build a successful referral program