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Mobile App Marketing: 22 Beginners Tips to get more Mileage and Downloads for your App in 2021
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With over 800000 apps in app store, it is crucial to not only design an outstanding app with an exceptional idea which sells but also marketing the Mobile app is of utmost importance.
Killer Tips to Promote your Mobile Apps Online for Free: Top 22 Beginners Tips for promoting and marketing any mobile application or app for FREE. Marketing of a mobile app can be a costly affair so to save money and market better learn how to promote your apps free with these cool tricks and techniques.
Do you own a mobile app? are you in an online business of mobile apps? Like any other business, services, products, or websites you also need to market and promote your mobile app.
App stores are flooded with mobile apps and there is no dearth for unique ideas and app concept however what differentiates a successful app from a failed or sluggish one is not necessarily the concept but the marketing and planning to hit the target niche. Let us explore in this article, how to market mobile apps for more mileage and downloads.
In this article, we will discuss 22 ultimate tips for mobile app marketing which will help you get more mileage and downloads. Also, read this article about How shutting down the e-commerce website and going app only is benefiting the e-commerce business.
➤ Must Read: Tips to Increase Mobile App Downloads in Playstore
22 App Marketing Tips to Promote your Apps Online
Free App Promotion Tips for Beginners: Learn How to Promote your App at no Extra Cost and save more on Marketing!
Learn How to get your mobile app discovered among millions of apps at play stores.
Making a great App in terms of designing, usage, and functionality is not enough for its success.
Developing an app is just the half part of the success story of any mobile app. The other half of the story is based on how it was promoted, marketed, and popularized among the right audiences.
So, doing marketing for an app is as necessary as developing it successfully.
Promoting apps for free involves creative thinking on various aspects, patience, focus & skills.
Sometimes this can turn out to be a great image developer if you strategize well. There are different ways to promote your app without having to pay.
Throwing a light on some of the crucial steps:
Do not rely merely on Google play or App Store to upload your app rather go for all the other alternative options no matter if they are less famous. This would increase the app’s percentage of download.
Here are the most prominent ways that i find of the utmost importance in the process of marketing your Mobile Application. Here we go-
1. Make a Separate Website for your Mobile App:
Showcase your app: The process starts here. Make a website based on your app so that it will be able to attract virtual audience’s attention towards your app via your website. Website should not be a big one rather it should consist of few pages that does all the talking concerning your app.
➤ Use these Mobile ad networks to promote your app effectively online
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| Make a website to promote and market your Mobile app |
So, make your website clear and answer to all FAQs about your app in a neat manner. Website should also carry right contact numbers for further assistance and also a live chat.
Live chat increases connectivity and when a visitors get answers instantly he is more likely to download the app instantly.
➤ 8 Tips to get Leads from your App based Website
2. Build an Effective Coming Soon Page for your App
This step would help you gather traffic of those people who are interested in app and wants to know when it is going to launch. The timing therefore should be kept accordingly. Say for instance, three months before you launch your product the teaser page should be ready.
3. Create Awesome App Demo Video
A creative video that people could relate to. Make it interesting & unique so that people may understand your product’s importance for them. Learn Video making and marketing tips
4. Create Catchy Icons for your App
As said in one of the previous steps too, there are millions of apps in the app stores and it depends on your marketing idea that how you are going to gather attention of crowd on app store looking for the product you deliver. Icons which are interesting & captivating wins here.
When designing the icon try to bring out something unique. Something which could instantly click the minds of customers & force them to checkout your product. Avoid lots of text or photo. Think out of the box & make it creative. It can prove to be the best weapon.
➤ Must Have Mobile apps for Graphic Designers
5. Helping Hands: Get your App a Mention at App Review Sites:
If you plunge into the app review websites and your product (app) gets mentioned by them then nothing can stop you. Review sites prove to be a great source of free marketing and product promotions.
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| Use Mobile Apps Review Sites for Marketing your App |
10 Best Sites for Getting your App Reviewed for FREE:
You can use the below listed sites for getting your app reviewed:-
- toucharcade.com
- appadvice.com/appnn
- imore.com/apps
- pocketgamer.co.uk/
- slidetoplay.com/
- gamezebo.com/
- apppicker.com/
- 148apps.com/
- iphonelife.com/
- bestappsforkids.com/
6. Use the Right Online Forums for Marketing your App Business
Discuss about your apps in right forums and provide download links. Look for the popular forums in your niche and get hold of right threads which can get you mileage and downloads.
Visit Popular Question Answer Sites and look for the questions where your app provides a solution and take advantage by referring your app to the forum member who are finding the related solution/s.
7. PR and Media: Say yes to Press
Press plays a vital role here. Reach out to the best journalists. Lots of them. They would help you spread the word & the result would be a great start to your startup.
Visit to these Press release Sites and publish news and full information about your App.
PR and Media plays a prominent role in getting those millions of downloads by reaching out to the masses in your target market. Burn some cash and get more download through the PR and media promotions. Media loves stories.
If you can come up with some stories keep sending to them and they will connect you and you might get some free coverage also if your story is interesting to them.
Press Release sites play an important role in driving hits to a newly opened business or website by drawing in a lot of attention among their regular readers and associated online content syndicators. So, don’t miss this opportunity to get free promotion and traffic to your app page. You can find a really good PR Agency who can help you tremendously in order to get the News out about your app and make a good publicity for it.
8. Find your Audience: Reach to Locals
Finding here is referred in context of manually looking out for the prospects. Schools, Colleges, Public Places can be utilized for the same. Leave no stone unturned in order to gain the attention. Talk about it with your friends and your social networks, your family and family friends. Leverage personal and professional relationships for promotions.
➤ 5 Killer Ways to Promote your App based Business Blog Successfully
9. Highlight USP
Highlight your USP in all your content and promotion materials as people do not have much time to skim through all the content everywhere. If the highlight is able to catch their attention it can help keep them as well.
So it is the first impression you create with a catchy highlight of your app. Hit the USP or the need that it fills.
10. Email Marketing and Newsletters for App Promotions
Collect E-mail addresses: Email marketing is a trend these days, According to the sources about 91% of people check there emails regularly. Now before you launch your app collect email addresses of people who want to know about it. Teaser website mentioned earlier would help you carry on with this step.
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| App Promotion and email Marketing |
Send emails to your email list subscribers and promote your app. Send appropriate download links needed within the email for facilitating instant downloads. By using newsletters you can send regular updates and news about your app to the new and existing users.
If you run your email marketing campaigns effective then you can take your promotions to a new height as email marketing is one of the most popular methods for getting success with digital marketing.
There are a lots of really good email sending programs available on the Internet which you can use to send your email newsletters in the best way possible. Learn here ad copy writing tips for creating effective email newsletters for marketing your app.
Email opening and clickthrough rates are the elements that decide how much success you get with your email newsletters. Find here tips to increase email opening and click through rates.
11. Social Media Marketing for App Promotions
Social Media Engagement: Join groups of entrepreneurs, startups, developers & those people you find with common interest in your field on social media like Facebook, Twitter, Instagram, etc so as to promote your app & be known to them by socializing which would ultimately help you carry out discussions with them on issues concerning your startup.
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| Social media plays a crucial role in app marketing |
Social Media Marketing: To promote your app over social networking sites, the first thing you should do is creating social media branding pages for your apps.
Promote your app on all major social media networks like Facebook, Twitter, LinkedIn, Instagram, etc.
Try to join and share in as many community and groups as possible to increase visibility.
Your personal networks at Facebook, Twitter, Instagram, LinkedIn, all shall become means of your app promotion. Interlink and go about branding everywhere.
Join at least these social media sites as they are the best ones on the Internet world for online advertising and marketing for your app.
➤ Must Read: Find out the Best Social Media Tools for Promoting your Mobile App
12. Social Media Advertisements
Invest in social media ads after analyzing which one is working best for you in organic promotions.
For example, a B2B corporate gifting solution might get more results by promoting on LinkedIn ads while an ethnic wear app store will get more results from Facebook’s ads.
13. SEO/ ASO Plays its Role
There are millions of apps in the app stores and getting your app discovered is an issue various app publishers face. Make sure the title or keyword you use is the one with the maximum & heaviest search traffic.
This would help you improve the ranking of the app & more of its potential customers will be able to see it.
➤ Use Powersuite to promote your App with SEO techniques
➤ How to get Backlinks to promote your app in search engines
➤ 8 Killer SEO Tips to Rank your Apps in Search engines
14. Put App Download Links on your Website, Portfolio or/and Bio
Make App download links available at your website as well as social media so that visitors can view it and download on finding it suitable for their purpose. Also mention a little about the founder/company along with some catchy quote or tagline for your product. This would pass a message to the customers about the company.
15. Contact Bloggers & Influencers to Spread the Word about your App
Best Bloggers who write about the apps can be contacted so that your app can be featured in their blogs and can attract potential customers. Look out for Social Media influencers who have a large fan base, make a deal with them and ask them to spread the word about your App.
16. Create a Referral Program
Create lucrative referral scheme to entice the downloaders promote to their friends and contacts and get more downloads for your app. This is really very successful ways to promote any app.
People believe more in what their friends and acquaintance refer to them. This is also a cost effective and easier way to increase the number of downloads for your app. The more quality of an app product and the enticing referral program the more number of downloads in a faster pace.
➤ Must Read: How to build a successful referral program
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| Creating a Referral Programs for Marketing your App |
You can also make use of affiliate marketing in your favor if you are ready to spend a good money amount on a continues basis on your affiliate marketers. The affiliates only charge you when there happen any real actions in the forms of downloads or sales ( premium or paid app membership/subscription from your app users)
17. QR Code Promotions
Promote QR code everywhere. Across all social media and embed in business cards and email and marketing messages sent across for promotions.
18. Content Matters:
In order to tell people about your product you can write about it & share the same. There are various medium available for you to share your content. It includes Blogging, Social Media (Facebook, Twitter, LinkedIn, Google+ etc ).
19. Participation in Awards
This is imperative because it will keep you in limelight & help you get exposure plus lots of downloads. Various app awards sites are there through which could apply for the awards.
Some of these are Best app ever awards, Appster awards, Best mobile app awards, App circus competition & many such sites.
20. Playstore Promotions
Google play store promotions are most important to get some quick and consistent downloads. First and foremost complete the details page for your app and fill in all the details elaborately.
Do not miss upon any feature or function and mention the keywords. Optimizing the details page on Google playstore will get you more visibility and consequently more downloads.
21. Leverage Video Marketing
Videos are best for promotions as an average consumer nowadays is more inclined towards watching a video than reading through all that content out preset for marketing.
Videos have taken over and is a big marketing tool nowadays for content marketing. Create a video for your mobile app with a clear call to action and promote it on popular video sharing sites like YouTube etc.
➤ Must Read: Find the Video Sharing Sites List here-> 10 Best websites for video submission
22. Join Appropriate Online Communities
Discuss about your apps in right communities on social media which might be interested in your app. Do a demographic analysis of your target market so that it becomes easier to find out and start discussing in the right group after identifying their potential.
➤ Must Read: How to use Snapchat for marketing your App?
Gulrukh!! Thank you for sharing this information because I really need this information, So thank u so much. If you have any blog regarding Mobile app promotion then please share the link to me.