14 Best Social Media Marketing Tools for Small Medium Business Promotion

Top Social Media Marketing Tools 2023 for Promoting a Business Online


Social Media Tools for Marketing a Business : Post Scheduling, Quiz and Contests, Management, and Integration.


Are you looking to boost your social media campaigns?Discover in this article how to give a push to your social media campaign by contests, sweepstakes, viral media, pictures, content, contests, polls, surveys,  advertising etc.

With the help of these tools you can dominate your niche over various social platforms. They are very effective and time saving tools which are used by smarter users all over the world to enhance their overall engagement and conversions over social platforms.


Social Media Tools for Small Medium Business


They offer all in one solution, like- Sharing, management, Analysis, and lead generation for your social media marketing success.

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A. Tools for Post Scheduling:


1. Post Planner [ Visit here to make Killer Social Media Engagements using PostPlanner ]


Post Planner is an ideal platform to boost engagement by scheduling Facebook and Twitter posts to your pages.

“Post Planner is like aspirin for your Facebook marketing pain.” – John Haydon, Author, Facebook Marketing for Dummies.


Post Planner- A Great tool for making and scheduling posts for maximum engagement


Post Planner makes postings easier as you can get to schedule your posts and forget about sitting in front of your computer all the time and keep posting. You always have consistent posts, news feeds, likes and leads even when you are busy somewhere else.

Pricing: There is no free account or Trial. Paid account Starts at USD 7 / month.


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2. HootSuite [ Enhance your Social Media Management with Hootsuite ]



With more than 10 Million Users across 175+ countries, HootSuite is the most widely used social relationship platform.

While Post Planner manages only Facebook and Twitter Hoot Suite has more social media networks than you can manage including LinkedIn.



Hootsuite – The best Tool for Social Media Management and Sharing


Hootsuite is the largest open social relationship platform with 100+ partner integration in the HootSuite App Directory and used by 744 of the Fortune 1000 companies. HootSuite has more than 600 staff worldwide at Vancouver HQ and offices in New York, London, Singapore, and San Francisco.

Pricing: They offer free accounts for up to three social accounts and charges 9.99 USD/ month for a paid account.


➤ SocialAdr – to Promote your content over 30 Social media sites



3. Buffer [ Buffer – A Very Popular Social Tool that Shares Smartly on Social Media ]


Buffer is the easiest way to skyrocket your engagement on to Facebook, Twitter, Pinterest, LinkedIn and Instagram. It saves many hours of finding selecting and/or writing about what you wish to post and enables you to schedule all immediately.



Buffer-  Social Media Sharing Tool for Publishers and Businesses


Buffer has about 1.3 million users including 2500+ agencies and publishers.

Pricing: Buffer offers 30 Day unlimited free Trial without credit card. The paid account starts at USD 10/ month.


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4. Sprout Social [ Social Media Management and Small Business Tools ]



Sprout Social has an automatic post scheduling feature called queue which allows the content scheduling automation. Sprout social also has a genius analytics to give you a promising insight of your social activities.


Sprout Social-socialmedia-tool-marketing-400x250
Sprout Social-a Great Tool for Social media marketing


Sprout Social platform supports Facebook, Twitter, LinkedIn and RSS. Its paid version also allows to connect to Google Analytics. Sprout Social is a social media management and engagement platform for business. Sprout Social is known for its intuitive, easy-to-use web and mobile platform.

Pricing: It offers a free account and the paid version costs USD 999/month.


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5. Dlvr.it [ Web Tool for Publishers to Share Content over Social Media Platforms ]



dlvr.it helps people like you attract and engage audiences across the web with powerful tools that make sharing content easy.


Dlvr.it- an easy and effective social media tool for marketing your business


In dlvr.it you can select the routes and destinations from where you have to share the content and to where. To reach the target audience users can use hashtags, Google Analytics, target content and media as well as share links.

Dlvr.it supports sharing on Facebook, Twitter, Linkedin, Google Plus, Tumblr, Delicious, etc.

Pricing: Dlvr.it offers a free version but with limitations. The paid version starts at USD 9.99 /month.


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B. Tools For Quiz and Contests:


6. Agora Pulse [ Agorapulse- Manage all social media messages in one place. Schedule and publish content ]



Manage your Social Media accounts and qualify your fans & followers. Agorapulse simplifies your daily Social Media Management tasks and helps you measure value by surfacing your key users.

Pricing: Agora Pulse offers free trial and paid version starts from USD 29 /month.


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7. Woo Box [ Woobox- Trusted by Over 4 Million Brands to Help them Run Campaigns Effectively]


Woobox- Program to boost user Engagement on your web through contests, giveaways, polls, and coupons

Woobox provides millions of brands with an affordable suite of viral applications to grow and engage their fan base. Our apps include custom page tabs, coupons, contests, sweepstakes, and more that also work on mobile and embedded on your website.

We innovate features to maximize viral spread of your campaigns such as bonus entries when friends enter a sweepstakes.

Pricing: Woo Box offers free plan.


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8. Antavo [ Antavo- Loyalty Marketing Software for eCommerce Companies ]


Antavo: a leading platform for creating Loyalty Points Marketing Campaigns

Antavo is a complete Software-as-a-Service solution to launch point-based loyalty programs.

Users can run sweepstakes, contests and giveaways to collect email addresses and win customers. Apps have smart, inbuilt game mechanics, sharing incentives and triggered emails. Everything you need to make your campaign go viral.

Pricing: Antavo offers free trial. Starting price is USD 499/month.


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9. Survey Monkey [ SurveyMonkey- Create and Publish Online Surveys to Engage your Audience ]


SurveyMonkey is the world’s largest survey company, helping customers collect over 2+ million online survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone.

Pricing: SurveyMonkey offers free basic trial plan wit a starter plan of about USD 12 /month.


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10. Ripe Social [ Ripe Social- Custom Facebook Page Designing Solutions ]



Ripe social provides 11 apps to customize Facebook business page and also enables effective branding.

It helps increasing brand awareness, drive more traffic, ignite viral marketing and generate sales leads.

Pricing: Ripe social costs USD 99 for an year.


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C. Social Media Integration Tools:


11. Pagemodo [ Pagemodo- Design your Facebook Social Media Posts and Create Contests ]


Pagemodo provides cutting edge social marketing tools as part of the Webs online marketing platform. Webs was founded by three brothers with one goal in mind: to help people get online without technical skills or a big budget.

Over 3 million users already use Pagemodo for their social engagements. It helps made page more appealing by professional pictures, cover pictures and custom tabs etc.

Pricing: It offers 14 days free trial and the basic version starts at USD 6.25 / month.


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12. Tabsite [ TabSite- Helps Businesses Grow more Leads and Engagements with Promotion Apps ]



TabSite allows pages to easily create and manage custom lead capture and promotion apps. You can create and use multiple custom apps to run contests, promos, and more, all without coding or programming!

Key features include ability to run Contests ( photo, video, essay), Deals such as Pin Deal and Friend Share Deal Reveal, Sweepstakes, and more. As well, plans include features making it easy to add a Like Gate for fan gating, import a blog and Twitter feed, create custom forms, incorporate YouTube videos, develop product slideshows etc.

TabSite is a great solution for small and medium sized businesses wanting to easily customize tabs and run promos on their fan pages to engage users and build social interaction.Pricing: It offers 14 days free trial and paid version starts at USD 25/month.

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13. Iconosquare [ Iconosquare- Instagram analytics and Optimization made easy]



Leading Analytics & Marketing Suite for Instagram – Manage your Instagram activity, Analyze your performance, Engage your community.

Pricing: Iconosquare offers a free trial and then the basic version starts at USD 199 / month.


Superb Mobile Apps that are used as Productive Tools



14. ShotStack [ Shortstack- Build Engaging Social Media Marketing Campaigns – Contests, Promotions ]


ShortStack helps you build contests, sweepstakes, data-collection forms and more for social, mobile and the web.

The platform contains more than 40 widgets and applications where users can integrate contests, sweepstakes, RSS feeds, Twitter, YouTube, and MailChimp newsletter signups that maximize their online presence and potential.

Pricing: ShotStack offers free trial and basic version starts at USD 23/month.


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6 thoughts on “14 Best Social Media Marketing Tools for Small Medium Business Promotion”

  1. It's a great helpful tips of info about Social media tools, which is very popular for growing social marketing or branding.Thanks for sharing this helpful tips. We are Buy facebook likes company to follow this kinds of tools. Visit us at buy-facebook-likes.com

  2. nice post.i am using hootsuite last 10 month. your list was grate and in that list some tools are new for me.thanks for the post

  3. Nice post! But I would like to add another social media tools for small business and that is SocialPilot.co. It allows you to schedule posts across multiple social media networks like Facebook, Twitter, Tumblr, Pinterest and much more. It not only offers scheduling features but also you can share your post on Facebook with your own brand name. It’s really user-friendly as well as affordable tool for all. Worth trying out!

    • That social tool sounds good. Thanks Digisha for your comment but you didnt mention how many all types of social accounts we can add there. Dlvrit offers 9 Types of social accounts that you can add to promote your content on.

  4. Gulrukh Çağatay
    Post Planner makes postings less demanding as you can get the opportunity to plan your posts and disregard sitting before your PC all the time and continue posting. You generally have reliable posts, news bolsters, likes and leads notwithstanding when you are occupied elsewhere.
    Dharmendar Rai

    • @Dharmendar Rai- Absolutely right in saying that! That's one of the main reasons we depend heavily upon social media marketing tools and software. Thanks for dropping by!


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