Use these tools for Reputation Marketing to Track, Monitor and Analyse your Brand Performance.
With social media and web based marketing trends today, engagement opportunities have increased drastically and so is the reason that companies are able to engage with the audience easily.
Brands are trying to make use of this engagement to up their reputation in the form of reputation marketing. As we know engaging with the customers requires two parties, one is the company other is the audience.
The disadvantage which lies here is because engagement is a two way process therefore, any negative comments, reviews, feedbacks, reactions would hamper the image of the business as in the online world, nothing is hidden. Here’s where reputation marketing has a role to play.
There are various reputation marketing tools available that lets you manage your brand’s online reputation in the best possible way.
With these tools you can easily track, monitor, analyze the online activity and the direction in which engagement is moving. The power of reputation marketing tools is that with these customer complaints can be directly responded and the feedback which is turning negative can be converted into a positive one. Must check: 8 Must Have Online Tools for Internet Marketers ]
1. Bazaar Voice
Bazaarvoice helps brands capture, analyze and act upon social data, and enables authentic customer-powered marketing. It is a Software as a Service (SaaS) company that turns social media into social commerce for the world’s best global brands by enabling authentic customer-powered marketing.
|Bazaarvoice for user generated content marketing solutions|
2. Consumer Affairs
To transform customer engagement into revenue, Consumer Affairs third-party authorization program along with a powerful software as a service (SaaS) platform offers brands a variety of resources. Also free & unpaid business plans are offered by business plans are offered by consumer advocacy group’s website.
Yotpo is yet another famous tool that helps you get authentic customer reviews. It gives your customers a simple, mobile- first review experience, letting you collect more reviews & ratings.
Talking about its working, when the customers make purchase on sites using yotpo, an email is received by them wherein they are asked to write review about the product received. This direct reviews from the customers via MAP is a great way of getting more verified reviews.
4. Better Business Bureau
A non-profit organization founded in the year 1912 , BBB collects and provides free business reviews on more than 4 million businesses. Its focus is consumer protection & industry self-regulation.
BBB helps in resolving the disputes between customers and brands and leads to positive engagement & thereby reviews as well.
Right from planning campaigns, collaborating, developing content or storing files, the software from percolate does it all. At a single place, it manages all the work related to brand’s marketing.
Trusted by more than 800 of the world’s best brands, the software by percolate help you grow revenue and deliver better customer experiences.
Percolate- Content Marketing software for Brands