5 Best Marketing Websites that Offer Branding Tools for Business Reputation and Performance

Use these tools for Reputation Marketing to Track, Monitor and Analyse your Brand Performance.

With social media and web based marketing trends today, engagement opportunities have increased drastically and so is the reason that companies are able to engage with the audience easily.

Brands are trying to make use of this engagement to up their reputation in the form of reputation marketing. As we know engaging with the customers requires two parties, one is the company other is the audience.

 

Best Tools for Business Brand and Reputation Marketing
Best Tools for Reputation Marketing
 

 


The disadvantage which lies here is because engagement is a two way process therefore, any negative comments, reviews, feedbacks, reactions would hamper the image of the business as in the online world, nothing is hidden. Here’s where reputation marketing has a role to play.

There are various reputation marketing tools available that lets you manage your brand’s online reputation in the best possible way.

With these tools you can easily track, monitor, analyze the online activity and the direction in which engagement is moving. The power of reputation marketing tools is that with these customer complaints can be directly responded and the feedback which is turning negative can be converted into a positive one. Must check: 8 Must Have Online Tools for Internet Marketers ]


5 Best Tools for Online Reputation based Marketing

So here’s listing down some of the best reputation marketing tools. Have a look:-

 

1. Bazaar Voice

 

Bazaarvoice helps brands capture, analyze and act upon social data, and enables authentic customer-powered marketing. It is a Software as a Service (SaaS) company that turns social media into social commerce for the world’s best global brands by enabling authentic customer-powered marketing.

 

 

Bazaarvoice-user-generated-marketing-solutions-400x300
Bazaarvoice for user generated content marketing solutions

 

It lets customers leave reviews, ratings, questions, answers and other content on client websites which are then shared by bazaar voice on social media and across the web.

2. Consumer Affairs

 

To up its revenue game and build an unshakable online reputation, Consumer Affairs has a lot to offer to the brands. It has got some incredible features which makes your online presence strong.

 

 

Consumer Affairs- Research, Review, and Resolve-400x300
Consumer Affairs- Research, Review, and Resolve

 

About 5000 brands are listed on consumer affairs and with that figure if you talk about the reviews on the website than you will find more than a million customer reviews.

To transform  customer engagement into  revenue, Consumer Affairs third-party authorization program along with a powerful software as a service (SaaS) platform offers brands a variety of resources. Also free & unpaid business plans are offered by business plans are offered by consumer advocacy group’s website.

 

 

 

 

3. Yotpo

 

 

Yotpo is yet another famous tool that helps you get authentic customer reviews. It gives your customers a simple, mobile- first review experience, letting you collect more reviews & ratings.

It has one fine way of getting your customers write reviews & ratings about your product and website which is called “Mail after purchase” (MAP).

Talking about its working, when the customers make purchase on sites using yotpo, an email is received by them wherein they are asked to write review about the product received. This direct reviews from the customers via MAP is a great way of getting more verified reviews.

 

 

 

 

4. Better Business Bureau

 

 

A non-profit organization founded in the year 1912 , BBB collects and provides free business reviews on more than 4 million businesses. Its focus is consumer protection & industry self-regulation.

 

BBB acts as an intermediary between consumers & businesses and at a reasonable price offers great networking opportunities to them. The businesses (medium  or small size enterprises), the entrepreneurs, those are looking to engage with their audience on a personal level and grow their reputation, this platform is just apt for them.

BBB helps in resolving the disputes between customers and brands and leads to positive engagement & thereby reviews as well.

Also Check: Get People Talking About you with the Word of the Mouth Marketing]

5. Percolate

 

 

Right from planning campaigns, collaborating, developing content or storing files, the software from percolate does it all. At a single place, it manages all the work related to brand’s marketing.

 

Percolate takes requires all your details like your target audience, your goals, objectives, policies, guidelines etc. With it you can easily share the content across the web or social media. It is basically all-in-one software to plan, create and execute your marketing.

Trusted by more than 800 of the world’s best brands, the software by percolate help you grow revenue and deliver better customer experiences.

 

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