SEO Work – Pros and Cons of Hiring an Agency, In-house Specialist and Freelancer
|Things to Know for Getting your SEO work done with Agency, In-house Specialist, or Freelancer|
Whom to Choose to Work on your SEO needs- an Agency, In-house Specialist, or a Freelancer?
I have included the most important aspects and pros & cons of working with different types of workers for getting your SEO work done. Read each them carefully and please type your valuable opinions in the comments on the topic. I am sure you will have something new to be added to this article.
Here we go:-
Outsourcing Tips for Hiring Freelancers for your SEO Work
Working with a freelancer has two major pluses: often it is affordable and it is easy to communicate directly with the performer, rather than an intermediary person. Thus, a business owner can set objectives even on weekends or late at night and monitor the position changes after the update. Freelancer can devote maximum time to the project, as well as to quickly resolve problems.
But there are some cons of working with a freelancer. The main thing is that there is no control of what the freelancer is doing. There must be a complete trust, as part of the information about the site can be confidential.
Another disadvantage is that at any time a person can get sick, go abroad or have no Internet connection, most likely at the very moment when a business owner wants to solve the problem quickly. Not all freelancers have sufficient expertise and, perhaps, they can take a project just to get the experience and add the site to their portfolio. There are many good freelancers, but it is not easy to find them. Often collaboration with professional freelancers is more expensive than an in-house solution.
The right thing to do is to attract freelancers for small, single and relatively urgent tasks when having an internal specialist does not make sense.
For example, when there is a need to write a series of product descriptions (this is very important for SEO), to move a website to another CMS with changing the structure, or to search for thematic platforms for placing advertisements, articles, press releases, and other materials with links.
Working with your own In-house SEO Specialist
This will help to scale the project if needed. Of course, an in-house solution is not a cheap option, as well as there may be the lack of teamwork or some specialized tools. As in the case with a freelancer, it is difficult to find the right person. And another problem with the in-house solution is to keep a specialist in the company. But it is, rather, the issue of management.
For major companies, it is recommended to have an internal specialist, even if freelancers and agencies are engaged.This person or team will always be aware of what is happening inside the project and will be able to optimally interact with external contractors.
Tips for Outsourcing your SEO Work to an External SEO Agency
Cooperation with SEO-company has a lot of advantages. Companies are more responsible than freelancers and the relationship can be strengthened by the agreement. The representative of the company is much easier to reach, of course, if it is a serious agency.
So, which Option is the best for you for your SEO Work Needs?
So, what is better to choose for the business? To find this out, business owners should review the requirements, evaluate all the pros and cons, and talk to colleagues about their experience.