Best Practices for Writing Effective Job Posting for Online Recruitment & Hiring

Job Advertising Tips for Online Recruitment. Learn How to Post Jobs on Employment Websites for Quicker Results.

Job Posting Tips for Employers and online recruiters

 

 

First of all, make up the so-called job profile. Start with a list of necessary competencies of a required employee. Further, add an attractive description of your company and the working environment.

The Job Description for the hiring is the crucial part of any job advert

– job title;

– company name;

– reason of job occurrence

– list of core competencies of the desired candidate

– main responsibilities

– about your company and working conditions in it

– requirements: education, experience, skills and knowledge, personal qualities

– location of workplace

– career opportunities, training and development

– salary and benefits package

phone number, e-mail and contact name.

 

– contain obscure abbreviations;

– include technical and specific terms, except for those that are needed to be understood by applicants for the position;

– unclear description of necessary knowledge and skills of the ideal candidate;

– contain optional and unnecessary work requirements for a position.

To make the right description of the requirements you can divide them into three main categories. That will help your applicants to understand the competencies clearly.

This will facilitate the assessment of the candidates and will give a clearer picture of the job for applicants.

 

Put several options of your vacancy on each site. Start with the name. You can think of a lot of synonyms for many positions, for example:

• Office manager / Secretary / Receptionist;
• Manager of HR / HR-Specialist / HR Manager / HR Officer
• Director / Head of the division, etc.

Think about a name that will give a feedback.Try to think as the applicant as if you were looking for this type of work for yourself. Analyze websites, compare other job posts and select the best option to maximize the number of views and responses of candidates.

 

Some people are looking for work without going to the “work” sites, but directly through the search engines, typing in the search box something like «Work lawyer». You should consider it.

Applicants define different variations of keywords when searching for job posts and it is important to increase your chances of getting into the search results. Think of synonyms, or words of substitutes that may be used to find your “buyers” and include them in the text of the job post.

 

 

The purpose of advertising is to attract potential employees to work in your company and make them to do a desired action – send a CVto your company.

Your task is to sell the work in your company. Therefore, rules of making a vacancy announcement are the same as that of any ads and commercial offers:

– Remember and write down the competitive advantage of your position and company: go through each item of position profile. What should be highlighted?

– Highlight these advantages in the text.

The position description should be made in terms of interest of the potential candidate, but not in terms of interest of the employer.

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Sometimes there are absurd restrictions imposed on the applicants. For example, “branch manager needed, age 25 to 30 years with 5 years of experience at senior positions.” Where did the 25-year-old man can gain such a great leadership experience? Do not overload the position with all duties and circumstances which the candidate can theoretically face.

A long list of duties may deter good applicants with low self-esteem. But the other extreme does not fit either – blur wording, phrases like”standard duties or duties”, according to the job description. It is better to highlight the key features and tell about them briefly and clearly.

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Engage working in your business. Write a slogan which will advertise the most attractive side of the work in your company. If you interested a potential employee with a slogan, he will read all the job post.

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