Small Business Ideas to get more Customers and Leads
How to Find New Customers for Your Goods – Sales-Marketing and Business Growth Tips
Identify your real customers and gather important statistics
Realty follows imagination. So, think it this way!
The below quote is very relevant in this scenario:
“Everything is created twice, first in the mind and then in reality.” – Robin Sharma
Without having a sound knowledge of who your real customers would be you won’t be able to build an effective marketing strategy. So, spend a good amount of time researching about your would be customers. Gather as much information as possible about your customers. Make a list of the main attributes of your target audience.
[ See also: Tips to choose the right products to sell online ]
Attract your Customers: Create Effective Marketing and Networking Campaigns
After identifying your real customers the next step would be to attract them towards your business or products. This could be only done with the help of effective marketing and networking strategies.
How so much good quality products you may have, but no one would get to know about them unless you showcase them to your potential customers. And reaching to your customers is the most basic step which would pave the foundation for the future success of your marketing goals.
Hence, the reaching process (marketing) should be very effective as this would generate the first impression of your product in customer’s mind. So, market your products with some unique style and highlight the important features and characteristics in an interesting, unique, and effective ways.
There could be many ways to spread the word about your business or services. Also, keep an eye on how your competitors are utilizing their marketing strategies. Read this article titled as 50 Ideas for online marketing and Advertising for a detailed knowledge about the online ways of business promotion.
– Find specialized thematic exhibitions, festivals that attract your target audience and participate. Create a colourful and informative promotional materials: business cards, brochures.
– Remember that you will need to find additional labor resources to work at the exhibitions if you have a small business with a small number of employees.
You can add your old customers to a list of cold calls, but don’t forget to make individual scripts for them. Remind them how good you were with previous delivery, etc.
Here it’s time to add advertising. There are numerous methods to make online promotions, but
try to mix them with others.
Here are some ideas where you can use:
– When you create a mailing list via email, SMS or general mail, use such phrases as “the last time”.
In this case the recipient won’t have a chance not to read all message till the end. You can do this, but remember to be informative and to follow the rules of selling letters.
This reinforces the image of your brand, promotes word-of-mouth marketing and increase audience loyalty.
Instead of conclusion