How to Increase Sales for your Ecommerce Online Business: Sales and Marketing Tips for Beginners
This article is divided in the following two main parts:
- Online Business Tips for Beginners to Increase E commerce Sales.
- How to Increase e-Commerce Sales without Increasing the Traffic
Increasing the volume of online sales is the primary goals of every e-commerce business regardless of its size. Be it a five-employee startup or large retail business like Amazon; it is the main aim. With the popularity of social media and technology, it seems like a lot easier, but in reality, it is not.
|E-Commerce-Guide For Boosting Online Sales|
It required extensive preparations and various business tactics to boost your online sales, and almost all those methods seem like the best until you test it. Depending upon the characteristics of your business, it may or may not work for you. Some techniques are general whereas other are very specific. Here, we are going to discuss some of the best ways to boost your e-commerce Business.
#1. Feature Best Offers in Your Headline
The headlines about a promotion listed on your e-commerce website have a large impact on your online sales. The first visible thing in an advertisement/promotion is the headline, whenever a customer sees your featured promotions. So, the headline must have the power to force your clients to click on that link to check out the products and items.
A compelling headline must highlight a solution or offer a product description or an exciting offer to your customers which compel them to check out the featured products. Along with specifying about the product, try to include the benefits of the product clients can have or what it can offer for the customers.
In simple terms, provide good reasons to your customers which can enable them to read the rest of the sales copy.
#2. Monitor Social Media Conversations
Social media is a great tool for a lot of things including monitoring chats about your e-commerce platform. It requires some extra effort to do effective brand listening as constant onslaught makes it tough to find out the relevant information.
However, you have to observe, compile and analyses chats about your brand, its value, and about your competitors.
Whenever you release a new product or service, you can know the feedback instantly from social Medias through comments or forum interactions. You can also seek the help of any tool to track both visual content and text. Online tools also help in providing analysis, like your performance, when compared to competitors, viral hashtags and identify important customers.
#3. Don’t Hesitate from Using Paid Traffic
Paid traffic is another best way to improve sales for your e-commerce platform. As you may think, paid traffic is not very expensive especially when you consider the returns you get. Paid traffic is worth the money spending especially when you see campaign winnings. If you tend to fail in paid traffic, it means there will be some mistakes in the way you do it. You need to well optimize even your paid campaigns so that you get good returns on your investment.
Using paid advertising has become the norm today for ecommerce sites. This is because you get the instant results. Specially, when you are running a sale or offering some discounts then you should make a lot of advertisements for the same through paid ad Network platforms to attract customers till the offers last. So, paid advertising plays a critical role in today’s age of digital marketing.
Instead of spending a lot of money altogether as a package and waiting for results, you can start spending small amounts. Choose an area like Facebook and pay some amount in boosting your Facebook ads.
As there are fewer guarantees of your campaigns working if it is not done right, spending small amounts will not lead to huge money wastage. The nature of paid traffic is going to change with social media platforms, and it is tough to get it right in the first time itself.
It requires a lot of experimentation and trial and error methods to boost your e-commerce online sales. Find out here best social media sites for paid advertising
#4. Display Customer Reviews and Trust Signals
|Adding Customer Reviews is a must feature for any Ecommerce Site|
Reliability is one thing that keeps away users from trying a new e-commerce website. People are not sure whether to trust the site or not especially in this time where the internet is in its full power. Anybody can start a site without any proper license or credibility. One simple way to build trust among your customers is by proving social proof or displaying customer testimonials or reviews on your website.
Satisfied customers are the most valuable tools you can use to attract more clients. You can place customer testimonial on any of your pages like a landing page, product page or even homepage. It is true that customer reviews are way stronger than well-written sales copy and helps in e-commerce online sales.
The inclusion of social proof is a great way to boost your online sales, and it creates an impression that your e-commerce business is trustworthy. Apart from reviews, you can also display testimonials or any accreditations you have with the professional organization. Social proof that boosts online sales can be anything that projects your credibility and trustworthiness.
- Tips for Ecommerce Sellers
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#5. Send Cart abandonment checkout reminders
Cart abandonments are the main reason that makes checkout conversion rates of your e-commerce platform stagnant. The reason why the products reach the cart is that the customers liked it. However, there might be various reasons that prevent a user from leaving the cart abandoned. Improving that area is where all the focus should be and placing a proper solution.
You can make use of email marketing techniques to improve cart abandonment and reduce it. You can use software to send automatic emails and set up it in such a way that it detects whenever a person reaches till checkout page and abandons the card. When the condition of that nature notices, an email required to send to them reminding them to check out.
Maybe it’s because of some technical issues your customers were not able to complete the transaction. In that case, sending a reminder will help them to again re-process their transaction. Coupon Marketing Ideas to Increase Ecommerce Sales
How to Reduce Cart Abandonment
You should put a lot of efforts and energy in reducing the cart abandonment as it is the most painful thing for an ecommerce site. When the customer reaches the final payment and abandons the cart it is a huge loss. Shipping and payments are the two major concerns that you need to get through to reduce the cart abandonment.
Must read in this section : 6 Best Shopping Cart Solution Providers on the Internet
How to Increase e-commerce Sales Irrespective of the Current Traffic
You can Increase the Sales on Your e-commerce Portal with the Present traffic with these killer Tips
Increasing e-commerce sales without increasing the traffic clearly suggest that we plan to show you here in this article how to go about increasing the conversion and maximize the results from the given traffic influx.
It is always important to keep putting more and more efforts to get more traction but at the same time it is more important to utilize the traffic to its maximum so as to save upon the efforts and cost incurred.[ >> Find Out What are the Top Selling Products on eBay ]
5 Beginners Tips for Ecommerce Sellers to Increase Sales
Increasing e-commerce sales with increasing traffic may involve more cost while we should make sure that are we fully able to trap the leads and get the conversions from our present traffic. Check out the Detailed tips and ideas.
1. Increase the Average Order Value
Upselling and cross selling helps you achieve optimum sales targets within the given website traffic.
Many times the shopper gets inspired to buy more when he sees some lucrative offers on the combos or the bundles that may be of his interest. Most of the good e-commerce websites already implement this practice and suggest the relevant combos while making a purchase.
The sight of the related product when combined with an enticing offer inspires the shopper to buy more this way you easily increase the Average Order Value.
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Upselling and cross selling is one of the great ways to increase sales without even increasing the actual traffic to your eCommerce site or products listing page.
2. Make sure your eCommerce Site is quite User Friendly
A user-friendly site with proper product categorization, smooth and secure payment and checkout helps increase the sales per visit.
A complicated site with no proper categorization and difficulty in locating the desired products increases the bounce back rate of the website thus increasing the Per Acquisition Cost.
On the other hand if we have a website which is user friendly and the users can easily locate what they are looking for buying then it makes user spend more time and make more purchases.[ 5 Best eCommerce Site Builders to Design your own Storefront for Selling Products Online ]
3. Easy Navigation and Checkout
The navigation should also be user friendly and the checkout process shall be seamless so that the whole user experience on the website is smooth and the visitor would like to visit the site again and again.
4. Look More Authentic as an eCommerce Service provider
Your website should look and feel more authentic as there are so many credit card fishing and insecure payments that the users sometimes do not rely on online payments. Not just this the user also do not trust the pictures because many website are into malpractice of sending low-grade items while they put up a high quality picture. A good return and cancellation policy is also the game winner. All the terms and conditions as well as the policies should be transparent and designed for the mutual interest.[ Best Mobile App Developing Companies ]
5. Remember: Shoppers Always Like Free Shipping
We have tried to include some of the valuable points here, but it’s just like scratching the surface. There are a lot of factors that help in boosting e-commerce online sales and referring them all in one article is impossible. There are absolutely no limits, and you can make sure of various channels and tools to increase your online sales.
It simply has to be ethical; otherwise, the increase in ecommerce sales will not be consistent. Although email marketing is an old method to drive sales, not an outdated option.Starting from traditional methods to new technologies, you can use anything under the sun. We hope that this article helped you to provide some great ideas to experiment to boost your online sales. Please share your thoughts and opinions with us in the comments section.