Find out the Challenges of Selling Online in Far Flung regions of India.
Challenges of Selling Online in Rural India for Ecommerce Sellers and Online Store Owners:
The scope for e-commerce in semi urban and rural India is high if we look back at the previous trends and understand the market.
a. Low Internet Penetration
Many parts of India are still untouched with mobile and internet revolution and they are not even using mobiles and internet for basic usage leave alone things like online shopping.
b. COD a Necessary Evil
It seems that cash on delivery has become the only mode of payment in India.
The cash on delivery is the only option left in rural India. With more cash on deliveries more return and cancellations will keep hurting the back of e-commerce players.
c. Less Awareness
People in rural Indian markets are less aware of products and shopping online. Many do not even know about something like this is happening in other parts of India.
d. More Acquisition Cost
With no awareness and low internet penetration, the cost of acquisition in rural market is bound to remain high.
e. Lack of Physical Connectivity
f. Habit of Conventional Shopping
Semi urban and rural India and even to some extent urban India is addicted to the conventional shopping methods and the habit dies hard way.
g. Language Barrier
India is a nation of diversity. With every few hundred kilometers language changes. With every few hundred kilometers the culture and tradition of people changes.
English does not seems to work as a universal language in India and not even Hindi.