How marketing and advertising Trends are evolving in today’s Time?
Learn what are the big factors driving the ever changing advertising and marketing scenarios
Am sure we have all come across a man holding a placard for a company not so alien, probably a multi-billion-dollar company. A company that has already enthralled the world in ways unimaginable by the human mind.
The one question that lingers is why they go on in such a manner if they have it all in place. Why push more money into advertising if they have their products and companies well known to the markets?
Big companies such as LG, Sony, Coca-Cola, Pepsi and other multi-national companies have kept this trend with scintillating adverts every year to push for their agenda to potential markets.
Learn what and how companies are doing marketing and advertising for promoting and branding their business.
Pepsi Co India Category director Homi Battiwalla in the same year justified such trends as significant saying that the consumers have grown a loyalty to companies that go that extra mile. “Today, consumers have started saying, “show me something real” he said. April that very year had them switch from cricket to soccer, a campaign they called “change the game”. They ran the idea across towns calling it “T-20 Football” This Seven-a-side 20-minute soccer tourney hit the ground hard.
This obviously paid great dividends for the company in-turn building a loyalty against competition.
An extra mile, an extra buck
for example had a similar campaign in Uganda in 2014.
Online marketing with Social Media Platforms and Tools
There is another trick that many multi-nationals and start-ups have empowered to date: Social media- quite a powerful tool.
Companies have pushed up interest for products and promotions through the social media platforms available to the masses. They simply build networks around social media users basically the most popular accounts in an attempt to reach wider networks.
Companies believe in the great influence social media has on the target market and take it much more seriously than the average users.
So, back to the initial question, why companies advertise in such a manner?
Many marketers’ dream was to instill brand loyalty hence sustaining estimate sales per quota. The break-out of social media in the early part of the decade dragged the competition further to these platforms thanks to the big outreach opportunity they presented.
Less-fiscal methods of advertising have nevertheless become popular a trend not mainly because of the numbers that back these. Samuel Njeri sales manager of Uniliver Kenya agrees that these methods have a big say in the numbers her branch records in a given quota.
“There is no doubt that eye-catching marketing strategies have a strong hold on masses, they often leave something on the target population” he said. L.K Gupta of LG India didn’t have any different a response to the very question. “the influencing touch points are shifting” he says.
“The customer comes with his own research, therefore demos and explanations have become an area of focus for many companies” he added.
There is an endless list of evidence that these practical ideas are very effective for the daring companies. Companies have gained more than earlier anticipated in the decade.
The daring ones have dominated sects of the market with masses showing loyalty like never before.
It is almost the bad news many start-ups don’t want to hear. It is much harder to hold down market percentage today and with limited resources, a company could easily be pushed out of production if they don’t get their agenda out there.
None-the-less there are ways as showed to you in this publication to get your company out there but, you must certainly have your game on to get their attention. Being practical in this field may not be as expensive as thought if you turn on your innovation button.