Customer engagement

Psychology of influence- How to improve positions in the social networks with the help of its principles.

5 Tips for Applying “Psychology of Influence” in your Social Media Marketing.

 

Tips for Using “Psychology of Influence and Its Principles” in Social Media Marketing

How Psychology of Influence and Its Principles Help in Dominating Over Social Media

#3. Goodwill

People are drawn to what they like. And they like people who look like them. Psychologists say that if you want to impress a stranger, take the same position as the person and copy the voice and gestures, and then a person will definitely like you.

As friends, we choose people who have similar to our worldview, values, interests, who love the same music, books, and movies. And, of course, we listen to their opinion.

Marketers actively use this feature: in the advertising, the image of a person that is promoting a product combines the features of potential buyers with their problems, needs, and interests.

#4. Authority

#5. Scarcity

7 Killer Strategies to Boost up your Customer Onboarding and Retain More Customers

For retaining your customers you have to follow certain tips and tricks, formulate strategies that will help and guide you in different stages of business. The first stage, first interaction, first impression sets the tone for your relationship with the customer so make sure that it is impressive and overwhelming.

Failing at which may bring in lot of trouble for you making it difficult to survive in the business. You must work upon improving your service and focus on things that will help you maximize your growth.

Customer retention is as important as getting new customers. Many brands fail terribly just because they are on a constant lookout for new customers while fail to deliver or retain old customers. Lets learn the strategies to improve customer retention.

Here in this article you will read about strategies to revamp your customers onboarding:-

1. Individualized Welcome

Be it online or offline, the best way to start a conversation with someone is greeting them. Just like you do for an offline event i-e, having a registration table with people incharge to welcome you by greeting.

Similarly you have to handle things online as well. When the customer sign up/register or login make the process easy for them and do not complicate things. To help them get started you may as well offer them eBooks  or other bonus material.

Give them a very personalized experience and welcome them to your brand by sending a personalized welcome message. Mention the person’s name or company’s name when interacting with them be it through emails or in other form. Greeting would leave a good first impression so do not forget to greet.

2. Product Demonstration

In general, your customers might know what  the product is meant for but they might not necessarily know about the working of the product. Therefore it is the responsibility of your team to train your customers about how the product works, making every step clear to them.

The best way to demonstrate the product when you are into online business is by creating small video tutorial showing step by step the working of the product.

Highlight functions as well as the benefits of your products because unless you do so, you cannot excite the customers to make a purchase as they may leave out of frustration of not understanding the exact purpose of the product.

3- Set Goals

Next strategy in line is setting goals. You/Your team must know what goals you customers want to accomplish using your service. You must invest time on this front and ask your customers about it through emails or surveys.

After you get to know the goals that your customers hopes to meet through your product/service, a series of steps can be created and listed logically to help the customers guide in reaching their expected goals/outcome with your product.

Setting milestone and then training customers in the direction of meeting their goals is the strategy you must follow.

4. Good Customer Service

A friendly, knowledgeable and regular customer support will benefit you always. Customers will always have a query when using a product as might get stuck somewhere in between and they will need an answer.

You cannot leave your customers hanging with the problem they are facing. Your service does not end with the sale of your product/ service rather you have to provide after sales assistance to your customers.

You must ensure that the staff you hire for customer service is friendly, patient, polite and knowledgeable because rude service by customer support will only damage the brands image.

5. Deliver Value To Customers Through Great Content

Produce content that provides knowledge, guidance to the customers, solve their problems and add value to them. Be realistic and do not fake things up. Mention how your product can be the solution to their problems but do not unnecessarily make your product a solution for every problem.

Earn the trust of your audience by finding what issues they are or may face and how your product can be the saviour for them. Be logical and relevant. Do not just force them to buy.

Lay down the features and benefits that excites them to buy your product. This will help you earn more sales.

6- Flaunt Your Achievements & Success Stories

Just like your background, past records, achievements speaks for you similarly in a business, its achievements and success stories speaks for it. How to assure customers that your service/product can be trusted?

How to develop confidence in them towards your product? Well, here’s when your success stories serves its purpose. These boost up your brand image in the eyes of prospects and increase the chances of converting them into loyal customers.

7- Regular Follow-Up With Customers

In order to stay in business, you need to retain the customers for long. For this you must look out for the ways to engage your customers regularly through calls, emails, contests and social media.

Sending personalized thank you notes, discounts and gifts to loyal customers, appreciating them, giving recognition on social media etc can do wonders for you. Maintain your loyal customer base in all the aforesaid ways and follow up regularly to retain them.

Get Your Customers Keep Coming Back to you and Asking your More

Many businesses especially the SMEs consider customer service as a burden. They fail to understand the importance of customer service and how it gets them repeated sales which in turn generates more and more revenue for them.

Online reviews and relationship plays a crucial role and are key driver for about or more than 80% of the new customers. Having said that, there is a great need to go out of the way to show more support to the customers.

You must know  who are your loyal customers, who are just merely satisfied and who are new ones. Make sure you bridge the gap between these. The ones who are loyal customers can be your best brand advocates and can get you more customers. So there is a huge need to show extra care & support to your customers.

Now, this article will throw light on some of the practical tips that will keep your customers begging for more. Let us take a look at these:

1. Avoid Long Waits

No customer would like to wait for long before or during the chat is on. Also until and unless some meaningful action is seen taking, no customer likes to put in any kind of details or information.

Therefore, it is recommended to make the process fast and without any long pauses. Giving unnecessary stress & frustration to customers by making them wait for long will only damage things.

2. Train & Empower

Different solutions are needed for different situations. The solutions can be provided when there exist authority.

Mere written policies and commands are not enough. Providing training and empowerment is much needed.

3. Personal Touch

Customers prefer to talk to human being & not a machine or automated response. Although automation is less expensive but it is a waste when customers are not accepting it.

They like to to talk to someone who can understand, relate to their emotions, their values and generate solution accordingly in the best of their interest.

4. Engage & Connect

Do not think that  just answering the questions is enough. No, it is not. The work does not end there. You must connect with the customers, build relationship with them.

Today, due to social networking, people are more into relationship building & connecting. This is what liked by all. So moreover focus on empathizing, understanding and connecting with your customers through different ways like social media, texting, mails etc.

5. Show Promptness in Your Actions

Be quick in responding to emails, starting the chat with the customer etc. Show in every possible way by every gesture that their satisfaction is your priority and their urgency is your urgency.

If you fail at this front and delay things than they will switch to your competitors and will give no mentions to you anywhere which will result in loss for your business.

6. Generate Trust, Stay Proactive & Do Not Hesitate To Admit Mistakes

Often it is seen that new prospects are given special offers while the already existing customers pay more for the same service.

This creates a feeling of partiality in the mind of existing customers and leave them thinking that what wrong have they done to receive such partial treatment of paying higher rates as compared to what the  prospects are paying.

This thing can damage your business and get you into losses. Therefore, focus must be given towards winning the trust of customers, giving them due respect by admitting mistakes when wrong and offering fair service so as to enjoy the repeated patronage of these customers.

7. Match Performance Against Competitors

See how your competitors are performing on this front and match your performance against them. Your support team can be asked to sample the support of competitors, not on regular but monthly basis.

As far customer repeat business is concerned, make sure your goal remains to exceed every time against your competitors. This should even be used as the criteria to give rewards and bonuses i-e judging the performance/wins against the competitors.

Customer is the Hero of your Story – How to Make Him a Superstar with these Effective Business Tips

Often it is seen that brands try to make themselves the hero and overlook the interest and concerns of the customers. Meeting customers need is not the end. But apparently many businesses are not able to understand this.

The result comes out in the form of failure of marketing efforts, low customer base and hence business loss.

Make the Customer the Hero of your Story- Tips to make Customer-Centric Business

If you want that your marketing efforts must reap fruits than you need to formulate strategies that revolves around your customer. A business must put customer’s interest over its own.

To put in other words, your business as well as the marketing strategy should be customer-centric. This is crucial for the long term growth of the business.

Wondering what customer centric business is?

To keep it precise, customer-centric business is one which considers its customer as the most valuable asset.

How to Make a Customer Centric Business?

The whole idea of brands and products selling itself revolves around the customers. With no customers brands are nothing. Using these tips you can make the customers the hero and keep winning more customers.

In this article we will read about how to become a customer centric business and make your customer the hero of your story. The following steps will guide you through:-

1. Identify your Target Customers

In order to get your target customers interested in your content, it is required that the audience must find their benefit in your offering. If it is not so, then you must make a list of their defining characteristics, like their location, industry, age, needs, goals, weak points, and motivations.

On compiling all these characteristics in the form of valuable information you have complete buyer personas right there in front of you which will help you in creating relevant content that your ideal customers can relate to and which speaks to their needs.

When the target customers will find the content full of topics of their interest then they would like to share it with the people in their network. The friends,coworkers, family or others. This way more people will come to know about you and get attracted.

2. Involve Everyone

To ensure that customer centric culture exist in your business, what is actually required is that not merely the customer service department rather each and everyone in the organisation must understand the needs of your customers.

All the employees should know how important is every single customer for the business. To create such culture employees must be provided training, education, and mentoring at the time when hired which must go on in the form of coaching, guidance throughout their employment.

With this, all the members in the team will value their work and understand how their decisions affects the customers and business.

3. Boost Employee Morale

There is need to first of all look into the culture that exist within the company before focusing on bettering the customer experience. Job Security, recognizing the needs of employees, providing them training & guidance, advancement opportunities etc are necessarily required.

In the absence of these employees morale will remain low and they will not perform to the best of their abilities be it providing customer service or any other work.

In order to ensure up to mark performance from the end of employees in the form of more productivity, more engagement make sure you are leaving no stone unturned to care about employee welfare and needs.

4. Let Customers Participate

Involving your audience in your campaign, your brand’s story will help in creating customer centric culture. Let them be a part of your marketing efforts. Monitor their posts on social media channels.

See to it that you do not miss out on any mention of product or company or anything related to you. On finding the appropriate content, try to engage with your audience but be relevant and ask them to share it.

All these gestures will motivate them to spread the awareness of your product, your brand. They will end up becoming your voice.

With all of the aforementioned practices, you will be able to create customer-centric culture in the business. This will reflect your concern towards the customers and they will realize that the business value their needs and all the decisions are taken therein by the business are after giving due consideration to their opinions and concerns.

Build a Successful Customer Centric Marketing Strategy to Win more Customers and Retain Them

1- Customer Centricity Must Be The Concern Of Whole Organization

2- Understanding The Customers Must Be The Focus

The more you are able to understand your customers the better you will be able to serve to their needs. It is of extreme importance for the business to know their clients. Customer intelligence paves way for customer engagement.

3- Take Into Account Your Customers When Making Key Decisions

No decision must be taken without keeping in mind your customers. They are the makers or breakers of your business. Our business will flourish smoothly or not depends upon the satisfaction of your customers. Make sure you take them into account.

6 Awesome things you Can do and Design a Fantastic Referral Program that gets you more referrals per Customer.

1- Influential Advocates

They don’t get paid to do so yet they do so because they trust your brand. These advocates must have a solid influence on the market. You can find these influencers on social media channels, you can be active on review site,s like Quora and Reddit where you can find people talking about brands.

Lookout for the Influential Advocates for Promoting your Referral System

 

2- Goal Setting

Set Goals and Put Active Efforts for the real success of your Referral System

There will be referrals taking place outside the business about which you might not be aware. Thing is to take note of how many times you are being referred by someone.

3- Reward Your Advocates

4- Referral Contests

Launch Referral Contests frequently to grow the members in your referral program

This way you can attract bran advocates to your business who are interested in doing promotion  work for you to avail the offer and win the contest.

5- How To Promote your Referral Program?

Use Effective Promotional Methods to Get the Right Members Quickly for your Referral Program

Be creative, make use of blog writing, product & service updates, social media posting (unique/ creative again), newsletters, CTA Locations, etc. Look at what kind of business you are into and accordingly decide what medium would serve best for you to promote your business. Launch a successful digital marketing campaign for your referral program

6- Keep Your Tech & Data In Check

UpSelling and Cross Selling for gaining more sales and loyal customers

 

 

 

Upselling and Cross-selling: An Introduction

[ How to Build a Customer based Referral Program for gaining more customers ]

People often use the words upselling and cross selling interchangeably. There is no harm in that though but they do not understand the minor difference between the two. Upselling is basically a strategy, a practice to persuade the customers to buy comparably high-end product than the one he already has.

For example; he has a single door refrigerator at home and as a salesperson you are encouraging him/her to buy double door refrigerator or an extended warranty. That is what upselling is. Now coming onto Cross-selling, this is a strategy under which customers are invited to buy complementary or in layman language say related products.

The best example to be quoted here is; Offering a DVD player or PSP when customer is buying TV from you. Chances are he/she might end up purchasing related products from you if it interests them. This is cross selling.

How to achieve More Sales and Loyal Customers via Upselling and Cross-Selling Strategies

Make your customer believe that upselling is making them win. If they get convinced, it will be a win-win situation for both.

Tell the customers the reasons why the product they are using needed to be replaced by the advanced version available. What benefits they could avail as a result of buying that new and comparatively better product version with the additional features.

Things must not be forced rather customers must be tackled in a way that they should get convinced with the fact that there happiness and satisfaction is what matters the most and that you are willing to deliver more value to them in the form of advanced product or service.

This will build good relationship between you and the customers and retain them for long run.

There’s so much increase in competition in the market due to globalization that businesses, marketers and professionals are looking for different ways to engage and retain customers.

As far as event marketing is concerned, it is something where for the purpose of promoting and marketing the product, cause or other program or organization, a themed activity is designed like live events, trade shows, music festival, corporate meetings, concerts, fair, publicity stunts, award ceremonies, and others. It is basically the vent creation.

Engage Directly with People for marketing your event

Get in touch with customers on one to one basis. Speak to them about your product individually. Moreover interact in a quality way and teach them on the working of your product.

The best way to engage directly to customers in an event is by creating an event within an event. It could be small fun games wherein people can participate which later you can take online (in the form of video) and make it a hit.

People love to experience new things, have fun and share there fun times with others.

Therefore, they will ask their friends to go watch the video where they have been featured as a participant in certain event or games therein.

2- Put GPS To Use

3- Technology For Projection

4- Social Networking

➤ How to Use Whats app for Business Marketing?

5- Hire Even marketing Experts

6- Let Consumers Speak Honestly

7- Bring The Technologies Together For Creative Results

8- Post Updates of your Event Online