Event Promotion Via Social Media: Killer Tips to Use Social Media for Event promotions
Advertising Tips for Marketing an Event on Social Media Sites.
It lets you meet new people online, get to know about new things, new brands, happenings going around, technology, market trends and so much more. If used in the right direction, social media has a lot to offer.
The visitors who checked your website but did not purchased the ticket for your event. Re-targeting or shall we say telemarketing helps you get back to them.
Make sure you don’t include those Facebook audiences which have already purchased the ticket. You can do so easily by creating a custom audience as Facebook allows you to include or exclude multiple audience for each ad set.
2- Share The Highlights Of Prior Events
You would want to share the excitement and energy of the previously held events.
3- Don’t Let Exciting Testimonials Go Waste
Your audience that attended the event previously must have left some amazing comments, testimonials or you would have interviewed the speakers or attendees of the events who must have shared their excitement about the event or session.
Now do you have any idea how useful these can prove to be? Yes, you can share these visuals or comments in the form of graphics images on your social sites, blogs, emails etc.
4- Easy Sharing
There should be a separate sharing button for the events created so that the audience can immediately share it via tweet, on Facebook or other platforms.
Also make sure they land on thank you page after registering. Moreover, make things simple, well-crafted that leaves your audience happy. Provide downloadable content like video. audio, article, social media updates, blog updates etc.
5- Utilize Fun Photos From Previous Events
6- One Event-Specific Hashtag
One unified hashtag for all your event related posts around all your social media channels must be used.
Use this single hashtag in everything you create be it your email signature, digital image or others. It should be included in everything.
7- Create Post Featuring Event Speakers
Group posts featuring your speakers can be created as this will make them feel appreciated. Highlight about all the experts at your event.