Ecommerce Sites in New Zealand 2022 – Top 10 Best NZ Shopping Platforms for Online Buying/ Selling

Top 10 Most Popular Ecommerce Companies in New Zealand for Shopping Online in 2022


Online shopping is no more a luxury; it’s a necessary part of our life. In recent years, there has been a remarkable rise in the number of people opting for online shopping all over the world. According to a study conducted by Bank of NZ in 2015, it has found that annual spending in online retail in New Zealand was more than $3 billion. This rise can attribute to many factors, including the presence of many online retailers in Kiwi.


Top 10 Ecommerce shopping-Sites-new-zealand-560x315
Top 10 Most Popular Ecommerce shopping Sites in New Zealand


People love to shop from their home since it has a lot of conveniences. Instead of traveling to many brick and mortar stores to buy a product, they now have the power to choose from thousands of products with one click of their finger. Also, Kiwis love to bargain. And online retail stores charge less because they don’t face the same overheads as normal stores do. Another reason would be the smart phones. These days everyone owns a smartphone and hence accessing the online sites and shopping is a smooth affair.


Top 10 Online Shopping Sites in New Zealand in 2022


Online shopping and ecommerce business in New Zealand has almost doubled in the past 5 years. You can find many new online stores popping up frequently. But what is the actual the popular choice of Kiwis when it comes to online shopping? We have brought for you a list of 10 best online shopping sites in New Zealand in no particular order.



#1. Fishpond


Don’t get fooled by the name; Fishpond has nothing to do with fish or ponds. It is an online book store based in Auckland. Here, you can easily find thousands of books at incredible prices.


fishpond-co-nz-number-one-shopping-site-newx=zealand Leading Online Shopping Portal in New Zealand

Fishpond, founded in the year 2004 by Daniel Robertson and was one of the first ecommerce company in New Zealand to sell books online. Though it initially started off as an online book store, it now also sells various other products such as toys, beauty products, fitness accessories, jewelry, and bags.


#2. NZsale

NZsale- top Shopping Portal in New Zealand for buyers and Sellers

NZsale is one of the most popular ecommerce sites in New Zealand for buying affordable designer clothes. Under the management of NZSALE, it operates from its registered office in Australia.

It is an exclusive shopping store where one can find some high-quality products for a very attractive price.

Silent Facts about NZSale:

  • Highly Rated on Trustpilot Portal (around 5K reviews, 3.9 star, and rated as Great!)
  • There are more than 115,000 Active Buyers on it!
  • NZsale gets around 500,000+ Unique Monthly Visitors!!!


#3. EziBuy


It is another best online apparel store, catering the requirements of Kiwis. EziBuy, established in 1978 by Gillespie brothers as a small mail order business. Now it is one of the biggest multi-channel retailers in Australasia.

The online store currently sells women, children and men’s clothes, accessories, shoes and homeware. The products on this top ecommerce portal are available in New Zealand as well as Australia. Its active presence helps people to purchase their favorite apparels online, which is only available in offline stores.


#4. Farmers


Farmers is not an online site where you can buy your daily groceries but also an ecommerce company where it is all about skin care, cosmetics, apparels, toys and even electrical appliances. Farmers ecommerce company has been dominating the New Zealand shopping market for years.

It has got more than 50 stores across the country, and its online store delivers products nationwide.

Farmers came into existence in the year 1909 under the leadership of Robert Laidlaw. At that time, it used to sell agricultural goods via mail order catalogs. Gradually, it expanded and entered the retail sector. It is presently owned by James Pascoe Group who bought it for $311 million.


#5. Harvey Norman


Harvey Norman is one of the 10 best online stores in New Zealand for purchasing electronic products, furniture and communication products. Harvey Norman is one of the top 5 ecommerce companies in New Zealand. It also got more than 250 stores all over the world. The store opened its first outlet in 1961 in Australia where it dealt particularly in electrical goods. There are 36 Harvey Norman stores in New Zealand itself.


#6. Briscoes


With the motto ‘you will never buy better,’ Briscoes is ruling the Kiwi market from 150 years. This NZ online store is well known for its homeware products which it often sells at extremely discounted prices.

There are more than 40 stores of Briscoes homeware across NZ. Briscoes is under the management of Briscoe Group with its headquarters in Dunedin.

Apart from homeware products, it also sells sports equipment.


#7. TreatMe


Discover fun things to do in NewZeland___treatme-600x300 Discover fun things to do in New Zealand


If you are new to the country and wish to do interesting and fun things in New Zealand, the most popular ecommerce site that you need to join is TreatMe. It offers to find best activities happening around you at a heavily discounted rate.The services it offers online include, best spas, restaurants, hotels, pubs, beauty services, leisure activities, family entertainment and vacations, car servicing, cleaning, professional services and home maintenance, etc.


For Buyers: Help and support: 

If you face any problem with the product you bought from TreatMe, You can contact the concerned vendor directly. The contact details could be found on the invoice. If you still face any difficulties, you can contact the TreatMe team at

For Small Business Owners: Get your Business Featured at TreatMe:

If you are a business owner in New Zealand and want to take advantage of risk free marketing offered by Treat Me then you should get your business or company featured at Treat Me.

All you have to do is sending them an email ( with your contact details. Their consultants will call and tell you about everything you need to know to get your business or company featured at Treat Me!


#8. The Warehouse Online Store


The Warehouse: Online Store New Zealand


The Warehouse group also is popularly known as the TW Group is one of those online retailers in Kiwi that created a popular brand name for itself before venturing into the online ecommerce business.

The Warehouse sells a variety of products including toys, clothing, jewelry, shoes and electronic appliances. TW has more than 240 stores in New Zealand currently.


#9. GrabOne


Grabone Auckland: A leading New Zealand Shopping Site


New Zealand Media and Entertainment (NZME) is the owner of GrabOne. Just like the website of TreatMe, GrabOne, it also provides its users with attractive deals in various restaurants, spas, cafes, and hotels located in different cities of New Zealand.

You can also purchase numerous store deals for clothes, toys, sports equipment, groceries, and pet products and so on. You can subscribe to their website to keep yourself updated about all the new upcoming attractive deals.


#10. MightyApe


MightyApe : New Zealand’s Leading Online Shopping Store


In the year 1999, Simon Barton established MightyApe to cater the online store requirements. It was earlier known as a Virtual Store. Later, it got renamed as MightyApe in the year 2008.

MightyApe is one of the oldest online retail stores in New Zealand. One can buy all type of video games and computer games, DVDs, computer hardware and music in this e-commerce store. In the year 2011, the website launched a new feature known as MightyApe marketplace where anyone can sell their second-hand products to other customers.

MightyApe is a trendy online store of New Zealand. It won the best online store and best online shopping store award in the year 2004, 2007, 2009 and 2011. It was also named as the best site for gamers in the year 2011 by Net Guide web awards. The online store has also started same day delivery facility in various cities like Christchurch, Auckland and Wellington.


They offer a wide range of products, but have specialty in the following types of items:

Books, Games, Movies TV, Computers, Electronics, Toys, Gifts, Baby products, Hobbies, Music, Collectibles, Mobile Phones, Home Living, Clothing Accessories, Health Beauty, Supplements Vitamins, Office, Art Craft, Food Drink, Outdoors Sports.

For sellers:  List your old or new items to Sell on MightyApe market place

For Affiliates: Join Their Affiliate program Here and earn 5% commission when some buys products from your links.

For Buyers: Grab the hot deals and coupons for getting discounts on the products you purchase from MightApe.



Apart from the above given 10 best online stores, you can find many online stores, head quartered different part of the world, which has a strong presence in New Zealand. Online giants like Amazon, e-Bay, etc, are very active and they have regional representation to cater and redress centers if anything arises.

However, local online stores will have a better edge over international players as they will be well equipped to meet the local flavor.


Top 10 Shopping Sites 2022 in other Countries:


➤ Top 10 Shopping Sites in USA

➤ Most Popular Ecommerce Companies in India

➤ 50 of the Best Shopping Sites in India

➤ List of Top Ecommerce Sites in Canada

➤ What are the Best Shopping Sites in Indonesia

➤ Top 10 Ecommerce Sites in Australia for Shopping Online

➤ Top 10 Ecommerce Companies in Germany

➤ Most Visited Ecommerce Shopping Stores in UK


Other Important Sites List on Ads2020.Marketing for New Zealand:



1 thought on “Ecommerce Sites in New Zealand 2022 – Top 10 Best NZ Shopping Platforms for Online Buying/ Selling”

  1. Thanks for the useful information of online shopping, give more innovative updates. Start your business on online E-commerce software at


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