SEO for e-Commerce websites related to Navigation- 5 Tips for better Web designing for any website that deals with online shopping.
What are the 5 Most Common Errors for Onpage SEO in eCommerce sites and how to to Avoid them
Error №1: Unusual customized style
Historically, users have come to see the site navigation at the top or left side of the page, so do not force them to wander around the site in order to find it, as these games of hide and seek may not please them.
This would adversely affect the conversion rates and increase the percentage of failures. Here you can ask about the creativity. Yes, in site/page design creative approach are always welcome. But the website navigation is clearly not the case where you should give a free rein to imagination.
These experiments distract the attention of users, who will be forced to study a new style of navigation, but not the main content of the resource.
Error №2: Universal menu labels
Your customers are not looking for abstract “Goods” or “Services”, and navigation with these icons will not affect the promotion of your site in the SERPs.
Error №3: Drop-down menu
Drop-down menu as part of the navigation has become extremely popular, but there are two significant reasons why it should be approached with extreme caution.
Think about it, maybe you should not stress once again your potential clients needlessly?
Another reason for the refusal of a drop-down menu: low attendance of the following pages, or the depth of view.
But there are always exceptions to the rules. In this case, there are exceptions for large sites with multiple partitions, as here the drop-down menu improves site usability.[ 5 Advertising tips to promote an eCommerce website ]
Error №4: Large number of menu items
This also works for all site content, not only for its’ navigation. Each deleted element makes another more visible. Short navigation is also important for SEO (Search Engine Optimization).
Since most users will get a link to the home page and not to the internal pages of the site, so becomes more “authoritative” for search engines. When your Homepage is full of navigation links, internal pages of the site become more valuable.[ Learn how to increase sales from your Online storefront ]
Error №5: Inappropriate location of menu items
Research in the field of psychology has shown that it’s easier to remember the first and last elements of any of the list, rather than the elements in the middle. A similar effect occurs with users.
Attention is considerably higher at the top (the effect of primary) and at the end (the novelty effect). That is why the right way is to place the most important points at the beginning of navigation and secondary points in the center.
The menu item “Contact” should be placed at the end of the top navigation in the far right corner.
Follow the recommendations of this article and be sure that the site analytics will please you soon.