5 Key Techniques to Promote your eCommerce Store : Beginners Tips to Start getting Sales Instantly with the Help of SMM, SEM, Content Marketing.
What are the 5 Best Ways to Market an Online Store
1. Traditional Marketing Methods
Advertisements in newspapers, magazines, brochures,fliers, tent cards and other printed material for distribution.
Radio and television commercials, movie theater advertising, Live Media, etc.
c. Direct mail
Materials that are printed and mailed directly like fliers, postcards, brochures, letters, catalogs, etc.
Compile a list of all journalists, bloggers and influences across different print and electronic media. Make sure to reach those who cover your industry only. Develop interesting content ad stories to attract their attention.
Start by sending to the smaller channel, blog or newspaper. Continue building relationships with the key person who is the decision maker across different print and electronic media.
3. Social Media for Marketing Ecommerce Business
Social media plays a great role in marketing any business today. Follow the below given tips to promote your online storefront.
Keep separate special discount coupons and offers for first likers of your posts on daily basis. This will keep them coming back to check you post again and again.
Be innovative and start some contest and/or offers for the fans. Encourage buyers to like your Facebook page to increase the fan base count.
For example if you are selling Nike shoes select hashtags like #Nike #Shoes #SportsGear #RunningShoes #Run #Running #Sports #Jogging ##NikePlus #NikeRunning #Football #Soccer
With 70 million registered users and 40 million active users Pinterest is still the most underestimated platform by the businesses.
One of the biggest platforms for image sharing inspires 70% of its visitors for their buying decisions according to a report.
Keep the Pinterest button with each of your product so that your visitors can pin it and that’s how you get promoted. Create a business account and keep creating smart boards relevant to your industry type.
4. Search Engines
Search engine marketing helps to attract targeted traffic to your website. Consumers search on search engines using specific words or phrases which generate results. These results which search engines generate are of two types. One is organic and another is paid. The organic search results appear on the main page as results while the paid results appear as ads on the same page.
A killer content is the honey-trap to trap all those sales and leads you been ever thinking about. A great content shall be intriguing for the consumers. Don’t be scared of writing about anything that sells. Write about that your readers least expect, breaking the convention. But always back up all what you brag with facts and data to support.
Use visual content or visually appealing content to keep the reader glued.
Use social trends to take advantage of what’s trending on social media and gain visibility for yourself.
Benchmark’s content marketing report reveals that enewsletter gets the maximum number of respondents (55%), White papers (53%), Videos(53%), Case Studies(47%), Webinars (39%), Research Reports (36%), Infographics (31%) and then Product Demos (27%).