Winning Customers through Local Content Marketing : Beginners Tips for Geo Targeting
Beginners Tips for Online Business Ranking through Local Content Marketing
This article will highlight certain tips about marketing content to local audience. Let us take a look at these:-
⫸ 1. Bring in Local Experts in Your Content
Content focused on business alone sets you up for some limitations. It is seen that local marketers mostly focus all their content on the business only. They need to know that there are various other benefits that can be enjoyed by featuring local experts which are related to your niche.
There are numerous ways to bring in local experts in your content some of which includes; incorporating quotes and interviews with local experts and more. To grow your audience base, you can establish good relationship with them which mutually benefits both the parties till they are not your competitors.
Conversion rate increases tenfold when content is shared by the influencers. Now when you feature others in your content then encouraging and motivating them to share it with the audience is no more a tough job.
It is a known fact that customers tend to trust third party recommendations more than brand content. About 92% of them believe so. Therefore, when this is the fact then it becomes important to feature local experts in your content and not just on business focused content.
⫸ 2. Discover Opportunities & Build Your Expertise
There are various ways through which you can find local customers and grow your network. Taking part in or hosting local events is one such way of doing so. You can attend trade shows or other events, sponsor events, become a part of social cause and much more.
⫸ 3. Encourage Positive Reviews
Positive reviews are crucial for the success of any business be it small or large. In order to show up in Google specialized local search results you need to set up on Google My Business.
⫸ 4. Social Media Marketing – Paid Promotion
Paid social media is not that much expensive that businesses cannot afford it. It is very much affordable by all be it small business too. The reason why businesses go for paid social media is because it has something unique to offer, it is effective and has various advantages.