Why Should you use Wechat for Marketing your Small Business?

How Marketers Leverage WeChat for their Business and What every Small and Medium Business can Learn from it

 

With 600 Million monthly active users and over 1 Billion total registered users Wechat is growing giant. After what’s app with 800 Million monthly active users, Wechat is now taking over the market with its unique features and the way it is connecting the users.

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Wechat has become a popular marketing application for the local business as well as it is employed by big brands as well to market themselves and get benefited from its huge user base. Learn more Branding Tips for new Business

 

why Wechat is very beneficial for business marketing
WeChat: How to use if for Marketing

Brands like Haier, Cadbury, Midday, Dominos, Bingo Snacks, HDFC Bank, etc are promoting on Wechat with their official accounts. Other brands like bajaj electrical, Morphy Richards, BBC Top Gear Magazine, clean and clear, stay free, Clear India, etc are also promoting actively on Wechat in India.


Some Brands on Wechat
Some Brands on Wechat

Wechat also has e-commerce stores porting themselves like Limeroad based in India is also driving benefits from this mobile app.

Other brands are promoting through their coupons and offers to the WeChat users through Wechat official account.

Have a look at the following promotional message sent during the Indian Festival Diwali:

“Are you making the most out of our Diwali special WeReward November?
Start redeeming once your free balance reaches Rs 50/100/150/200.
Already accumulated Rs 200 free balance? Great!!
Redeem now for Exclusive Vouchers from Place Of Origin, Ferns N Petals, TeenPatti, Grofers, Oyo Rooms, UrbanClap, IndiaCircus, Voylla, Shopclues & Pizza Hut!
Balance holders of Rs 150 and above, stand a chance to win your Moto G now!!
Keep sending stickers in a group of friends everyday to accumulate more FREE Balance of up to Rs 300.
For more details, click on ‘Know More’.”

 

 

Promo Message: WeChat Official Account
Promo Message: WeChat Official Account

 

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Many other international brands like Nike, adidas, Burberry, Pepsi and Starbucks etc are becoming more active on Wechat. 

Official Accounts: WeChat Promotion
Official Accounts: WeChat Promotion


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How Wechat helps Brands and why you should use it for Business Marketing?

 

 
Wechat has become a popular application with its world wide increasing user base Learn in this article how marketers are using wechat and how it is proving to be helpful to small and medium business for their marketing and branding.



1. Its large user base and growing monthly active user base provides a great opportunity to the marketers to reach its target market.

2. Its unique features are helping small medium businesses and big brands equally.

3. Local brands are becoming increasingly active and utilise its ‘People Nearby’ feature in Discover Option. It is getting more visibility to the restaurants, bakeries and other such businesses to make themselves aware to the customers in the vicinity.

4. Verified official WeChat accounts are great for the brands to leverage the WeChat and grow their brand.

5. WeChat QR codes promotion is another great way to market the brands to the WeChat users.

6. Discounts and offers sent through WeChat official account to the followers are good to entice consumers and drive sales.

7. WeChat also has membership functions which can convert your followers into members. This membership function helps create loyalty programs and market content to their members.

8. WeChat also enables brands to set up their mini website. They can set up their website on the WeChat account panel on their own or with the help of third-party services.

While users from all across the world are using WeChat to connect to family and friends and also utilising the sales and discount coupons being flashed here, but the Chinese consumers are already using it as a single application to chat, shop online, make online transactions, book a cab, etc.

It is becoming increasingly popular due to its geo-targeting feature which other popular apps like What’s app lacks.

Tencent also introduced another app in January 2014 WeChat Red Envelope. The idea behind this app is inspired from a famous Chinese tradition where a red envelope filled with money is given as a gift to friends and relatives on certain occasion.

With the increase in the number of individual to individual transactions and increasing online transactions, this is a great step to encash this opportunity.

The application allows delivering virtual money, cash withdrawals, checking transaction history etc.

In 2015 itself about one billion transactions were reported through this application.

Small business development and promotion ideas

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