10 Benefits of Using B2B Trade Portals for Business Marketing and Sales

B2B business portals are ready solutions for business to gain worldwide visibility instantly. It helps small business leverage cost-effective online marketing for small and medium business entities.

In this article, we would find out how B2B marketplace portals are benefitting the small medium businesses.

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Related: Top 10 B2B Marketplaces

 

10 Main Benefits of using Trade Portals for Business

1. Global Visibility and Easy Trade Opportunities

B2B trade portals provides instant visibility to end number of buyers and sellers from all across the world. It reduces the effort and time that a small medium business will have to put otherwise to get known to so many buyers. It is also not feasible for all small and medium business to get such a visibility by any other marketing medium without incurring much cost. You won’t have to pay higher fees and charges to put your business on such portals. You will have to pay a small certain percentage of the money you earn when you make a successful sale.

2. Cost-effective Digital Marketing Opportunities

 

B2B traded portals provide a cost effective medium of marketing and getting connected to so many buyers within such a short span of time.

There are two types of trade portals in the existing online markets:

Simple trade portal that offer online a listing service for your business, no trade, no sell, no buy, no trade options available. Such platforms are only able to generate leads for your business and the actually sell can happen from your end ( through your business website or contact numbers) . Most of the such B2B portals offer free business listing services.

[ 10 Highest visited B2B trade portal websites in Australia ]

 

3. More inbound Leads

 

It helps increase inbound leads which are also not much costly as compared to other leads. Trade portals have been seen to nurture leads for almost all listed business due to the large umber of traffic that they generate.

4. Market Analysis

 

Trade portals are also a great place to analyse markets. Studying competition and the products of the leaders or competitors is also very important but a tedious task otherwise. While with trade portals such research are not difficult.

 

5. Online Presence

 

Even the small business which can’t maintain a website or a social media presence, etc, trade portals are a great way for them to maintain online presence for almost no cost.

 

[ 14 Most sought after B2B Websites for UK ] 

 

6. Search Engine Ranking

 

Listing improve search engine ranking and in the process it creates a better trust among the buyers about the authenticity of the company.

[ SEO and content Marketing- which is the best for web ranking ]

 

7. Remove Intermediaries

 

B2B trade portals allows small business owners and manufacturers to directly sell to the buyers from all over and earn maximum profits. It does not require them to be dependent on the intermediaries which eats away their profits.

[ 10 Best B2B Sites for USA ] 

8. Biz Branding

 

It helps in business branding to a wide range of audience. It also helps building trust and rapport among the buyers from all over. Even a non paid listings on all major trade portals helps a lot in branding of the business.

[ 13 branding Tips for New Businesses ] 

 

9. Target Right Markets

 

With so much visibility and global presence, trade portals enables you to reach the target market in the geography of your choice with high precision.

Trade portals are the best way to get location specific buyers by being more visible to the buyers from a specific location.

10. Low Risk

 

Transactions through trade portals involves low risk. There is not too much of a marketing cost and you get so many leads in a small amount. It also saves the hassle at both the ends as trade portals do their own verification and rate the buyers and sellers so that before transaction both of them have a fair idea about each other.

So if you are a small business who does not have enough marketing funds to reach out to the buyers and are dependent on intermediaries or sourcing agents, or even if you are a big business who wish to expand your horizons trade portals are the most cost effective and reliable marketing medium you can employ to get immediate results.