Buyable Pins: How to Start Selling via Pinterest Social Media Giant.
Online business tips for social media marketing- Great news for advertisers, marketers, Entrepreneurs, and small business owners! Now they can sale their products or business services on Pinterest too, like they do on witter, Tumblr, or Facebook social media accounts.
Pinterest could be a great source of paid Online advertising for promoting your Small Business. Now Sale online using Buyable Pins from Pinterest!
Pinterest has collaborated with Shopify which is one of the most popular e-commerce cart solution providers
and launched buy-able pins on Pinterest. Realizing the volume of visitors surfing through Pinterest and also the stats suggest that most of them visit Pinterest to get the inspiration for their shopping needs. Shopify
has worked closely to channelize this platform for getting more sales
With these new buyable pins now the visitors have an option of buying the product directly from Pinterest and add to their cart. They have options of making payments online
by credit cards or apple pay.
Selling through Pinterest
As of now the buyable pins are only available to Shopify merchants and in U.S only. However, it has been gaining popularity and seems to spread in rest of the market as well. There is also an interesting fact about buyable pins that it is free of cost. You dont pay anything to Pinterest or Shopify on any sales.
Pinterest as a Sales and Marketing Platform:
If you still feel that social media marketing
is all about Facebook and twitter let us see what the reports suggest:
a. Various reports across the industry have declared that future of marketing is visual.
b. More than 100 Million users are already using on Pinterest with 176 Million registered users.
c. Most of the shoppers have reported to use Pinterest to get inspiration for their shopping.
d. Pins reach a wider audience more than about 100% than a retweet.
e. 66% of Pinners use Pinterest to save products that inspire them.
While the reports suggest increase inclination towards visual marketing, about 50% of the marketers plan to focus more on their pinterest marketing.
4 easy ways to Generate Sales from Pinterest:
1. Join the popular boards
Joining popular and relevant pin boards you hold high chances of getting Repins. It also helps you drive more traffic with increase visibility and also get you more followers.
2. Share your Pin in emails and newsletters
3. Add price to all of your pinned products
As we came to know from the reports that most of the people get their buying inspiration from twitter if they instantly get to know the price when they are inspired the brands can take advantage by driving more sales this way.
4. Cross promote your pins on other social media like tweeter and Facebook
Cross promote your pins on the other social media platforms
like Twitter and Facebook to drive more traffic and let those who are not even on your Pinterest get to see what yo are sharing there.
Some must know tools for Pinterest marketers:
Pinalerts send you notification as soon as anyone pins anything from your website.
Pingroupie helps you find the relevant pin boards according to your industry type.
(If This Then That) is a free automation tools that helps you to automate tasks between two different platforms by creating recipes.
Tailwind helps marketers, and brands to schedule pins and analyze trends etc.