Top 10 Ecommerce SEO Tips that Every Online Store Website needs to Implement
Find out How to Optimize your Online Store for Better Search Engine Rankings.
If you run a small ecommerce business, then it is probably true that you have a limited budget for sectors like search engine optimization, advertising, website design and email marketing. Among the mentioned sectors, one of the most important ones is known as Search Engine Optimization or SEO for your ecommerce site.
In such case, you would probably look for the most efficient and effective SEO tips which can help you to go your ecommerce business further enough to make you a successful entrepreneur.
SEO and Ecommerce Sites
However, most of the ecommerce businesses do not touch the pinnacle of success as the owners fail to give importance on the SEO sector of the site. But, you have to remember that following effective SEO techniques can help you reaching your goal by becoming a successful ecommerce entrepreneur.
For these reasons, we have researched a lot on this topic and then, we have come up with 10 most fundamental Tips for SEO for E-commerce website owners and entrepreneurs.
We believe that following these search engine optimization tips would help you running your ecommerce site smoothly and eventually, you will reach your destination. Therefore, you have to give proper attention to the following SEO tips which we are going to be described in details.
10 Most Helpful SEO Tips for Ecommerce Sites
SEO is a very important aspect for any ecommerce website. If you make a list of the most important things to be done for an ecommerce business then SEO for its website comes in the first top 5!Just like care for promotion and marketing, pay close attention to improve the search engine visibility of your online store website.
Follow the below given basic tips to correct the SEO process of your site.
1. Performing keyword research
The best thing to start with, in this case, is to begin with performing keyword research. In such case, you can find different types of keywords tools like Google Keyword Planner. With the help of this software, you can have estimation about how many times each keyword is being searched by the users for the keywords you are going to set as target for your ecommerce site. In this case, it is better idea to perform this keyword research after the end of each period of six months.
Actually, the popularity of the keywords does change with the passage of time. Therefore, you cannot rely on a particular group of keywords for all the time. For example, one of your keywords which was much popular two to three months ago may not have the same popularity after the end of that particular period of time.
For that situation, you must have to change your popular keywords otherwise search engines will not find your page when the customers make a search for the products your business is selling.
2. Never ever Rush about the Launch of your Ecommerce Site
The most common mistake usually done by most of the unsuccessful entrepreneurs is to rush about the launching of the ecommerce site. In this case, you have to remember that famous quote, “First impression is the best impression.”
In your ecommerce business, you will never get a second chance for launching your site. If you fail at the first attempt, then you can never become successful through doing that ecommerce business.
However, you can purchase the domain name in the earlier time otherwise someone else may buy that. But, never ever put the content unless the content and SEO is done. For such cases, you can put a sign board of “Coming Soon” on the homepage of your site. When the Social Media Marketing, Search Engine Optimization, paid advertising and all other necessary things are done, then you can think of launching your ecommerce website.
3. Try using the Top Keywords in the URL page:
While you make a list of your keywords for your ecommerce site, you have to separate the keywords’ list according to their popularity.
And, when you give the name of your category page, you should use the top keyword on that URL link. For example, your top keyword is best baseball bat and you’re your domain name is http://www.xyz.com.
In that case, you have to name the category page like www.xyz.com/best-baseball-bat.html.
However, you have to be careful in this case because the search engines avoid the URLs which have longer characters.
So, if your top keyword is too long, then try to shorten it and make it fit enough within 75 characters. In your case, if your category page already exists, then you can think of creating a new page and then perform a 301 redirect in order to alert all the search engines about the change you have made after changing the URL name.
4. Putting focus on the customers/users:
One of the biggest disadvantages of any ecommerce business is that the customers do not get the chance of smelling, feeling, touching and seeing the product before they take the final decision of purchasing the product.
Although there is no alternative way to avoid this obstacle, but there are some ways which you can apply in order to give priority to your customers. For example, using high quality photographs for your products, offering free shipping, fixing appropriate pricing and making the easiest way of completing the order procedure.
5. Keeping the page Titles as short as possible:
Another important tip for the ecommerce entrepreneurs is that they have to think of the page title very carefully. The general rule you can follow is that the page title length should not be more than 60- 55 characters. It is to be maintained because the latest Google algorithm avoids the longer page titles. If you really want to keep your full title to be shown, then you have to keep that title short, simple, and unique.
6. Avoiding Content Repetition
For every ecommerce it is to be informed that you have to avoid content repetition as the search engines hate the duplicate content or, repetition of the same content.
It has been found that many ecommerce businesses face the failure because of putting the same content in different pages of the site.
Additionally, they were also penalized by the search engines because of the content repetition.
So, the owners of every ecommerce site give much concentration in finding out ways to avoid content repetition or, reduce the amount of relevant information in different pages of the same website. In order to avoid such sort of problems, owners can use the tip like meticulous label, for instance, rel = “canonical”.This will help them to identify and reduce the number of relevant or duplicate content in their website.
7. Getting attached to the Social Media
In order to become successful in running an ecommerce site, the business owners have to get attached to the social medias as closely as possible. At the current time, the internet users spend most of their time in surfing different types of social media like Twitter, Facebook, and many others.
For such cases, if the ecommerce business owners can link their sites to those social medias, then there is a chance of getting huge response from the potential customers.
For example, paid advertisement on Facebook is a great tip to be followed as the users find the ad of the product on their home page of Facebook when they scroll the page down. At the same time, they can also tweet about their new and existing products in order to let the users know about their products in an easier way.
8. Using the Meta Descriptions Correctly
Most of the ecommerce business owners are not aware of the fact that meta description plays a great role in case of earning success to their businesses with SEO.
Although, the meta description alone does not improve your site’s ranking in the search engine’s result page, but this description are shown in blue color in the result page.
It helps the users to identify whether the searched word or phrases are listed in the web page or not. This basically helps the users to understand whether they should go to visit that page or not.
At the same time, the website also get clicks because users have the tendency to visit that particular web page when they find the searched keyword or phrase in blue color in the result page of the search engines.
9. Using Keywords in the Right Place of the Content:
In case of using the keywords in the content, the site owners have to be very careful. You cannot just place the keywords wherever you want to place them within the content. Instead, you have to be strategic in this case of placing the keywords in the content of your web page.
Make sure that you place the top keywords in title, url of the page, the 1st paragraph, last paragraph and in the middle of the page. For other LSI keywords, you need to maintain keyword density and this density should be 2% to 3% depending on the total word limit of your content.
If you fail to place your keywords in the exact place, then the search engines would overlook your web page and at that time, your ecommerce site would not get a higher rank in the result page shown by the search engines.
10. Adding Properly SEO Optimized Images to your Products
|Image optimization Tips for an Ecommerce Website|
Search engines see an image through its Alt tag ( Alternative tag). The file name of the image becomes its url.So, for the full optimization of an image you must pay attention on:
- File name of the image ( give a keyword rich name to the file)
- Alt tag ( <img src=”image.png” alt=””> )
- Title of the image ( write descriptive name)
- Caption of the image
- Proper compression of the image ( for reducing its overall size so that it loads faster. Speed is also an SEO factor today!)
At the current time, proper images attached to the products carry great sort of importance in case of getting a higher rank in the result page of the image search engines. After the latest update of the Google Algorithm, the image search has got huge amount of popularity for earning success for the ecommerce business.
That is the reason; you must place relevant keywords in the caption of the images so that search engines can find those images whenever the users make a search using those particular keywords.To make your images search engine optimized, you need to add ALT and Title tags to your images as given below:
SEO for an ecommerce site is different from other websites and blogs. As per design and SEO, an ecommerce site has qualities that are found in combination of many types websites. For an example, an ecommerce site has user generated content similar to forums and review sites.
Similarly, an ecommerce site is also like a directory/classified/job site as well where the content is uploaded and updated by external users.
Actually, there are lots of effective tips and tricks of SEO which ecommerce website owners need to follow, if they want to reach their actual destination.
We believe that we have properly described the crucial SEO Tips which the ecommerce entrepreneurs must follow in order to bring success to their online business.