8 Most Popular Email Marketing Tools for Better Results in Lead Generation

Last updated on September 28th, 2021 at 05:20 am

Skyrocket your email Marketing Campaigns for Better Lead Generation with the 8 Free Email Marketing Tools

Email marketing has its own importance. It is one of the finest ways to reach customers. Almost all the businesses apply this marketing method. The customer’s inbox gets flooded with the emails due this very reason.

Now amidst so much competition where everyone is trying to connect to & impress the customers, how can you assure the success of your email marketing campaign?


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Free Email Marketing Tools for Better Lead Generation


How can you know whether your recipients are taking your emails positively or are they getting ignored by them? These and various other questions are attached to email marketing.

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To help you here, various free email-marketing tools are available today that can prove to be your savior and get you improved results. Let us take a look at these:


1. The Hemingway App (Visit their Website)


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Hemingway app

When it comes to copywriting we think that this app will be clearly understandable by all which is not actually the case.

We think so because we are well aware of the products and talk about them every now & then. The terminology related to our product that we use in our copywriting might not be that easy to be understood by our audience.

With Hemingway app you can make your writing clear and bold. This is one amazing tool that lets you know when you’re using overly complicated & confusing words.

It is a program that highlights common text errors. You can use it to catch wordy sentences, adverbs, passive voice and complicated words.

Yellow highlight indicates that you need to shorten or split your sentence whereas red highlight is the sign of overly complicated sentence that might turn your customers lost when they try to understand its meaning & the logic therein.

Red highlight says you must consider editing your sentence so that “red” gets removed.

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2. Mail Chimp :[ Visit their Website]



With over 7 million plus users all around the world, mail-chimp stands to be one of the most used tools in the world of marketing.

It lets you manage subscribers, send emails, and track results. You get to see what performs well for the users and what doesn’t.

With MailChimp’s Forever Free plan you can send 12,000 emails a month to a list of up to 2,000 subscribers. Its robust marketing automation makes sure your emails get to the right people.

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3. Litmus Scope : Website


Litmus Scope

With this tool you can review and share desktop and mobile previews of your emails. You can create a web based version of email (any email) via desktop &  mobile previews. With it, templates, email designs can be easily shared.

In order to view the source code, Code inspector tool can be used. Therefore, scope is an outstanding coding tool available for free.

4. Litmus PutsMail : Website


This tool lets you test in real time your HTML emails for campaigns, newsletters and others before sending them. Puts mail was acquired by Litmus two years back.

It allows you to paste in HTML and send an email. For those with limited budget, Puts-mail is a great solution as it is one of the best email previewing & testing service that lets you tweak in your email before you shoot them across.

How to write Direct email copy that Sells


5. Foundation For Emails : Website


Foundation for Emails by Zurb foundation is the first & most advanced responsive HTML email framework in the world. It lets you create responsive HTML emails that work on any device & client, read anywhere on any device.

Not merely this, but also it offers 11 ultra customizable responsive HTML email templates including that for emails, e-commerce, branded transactional emails, newsletters and others.


6. Postmark Email Spam Testing Tool : Website


As a marketer, you would have often noticed your emails getting blocked by recipients despite of getting the approval or right of sending the emails to customers & subscribers.

These days spam filtering has been implemented by the email servers so that junk mail doesn’t flood their user’s inbox.

Now it’s this email spam checker tool that lets you know if your email was flagged as spam, or filtered away by spam filters although yours was a legitimate one.

With this tool, in no time you can determine message quality and test email deliverability on a scale. To check a message’s spam score a you’re required to do is simply cut and paste the message details, and click “Check Message.”

How to Increase email Opening and Clickthrough Rate


7. Sender Score : Website


As its name indicates, this tool gives you insight into your reputation as an email sender. Sender score is a free device of Return Path wherein it is monitored if certain email senders are frequently getting unsubscribed or reported spam by the users recipients.

Based on this monitoring, a sender score is assigned to you, which will inform you where do you stand as an email marketer. This score keeps on changing with the response generated by your recipients and also it is dependent upon your emailing habits.


As per the reports, 83% of the time an email is not delivered to an inbox is because of the poor sender reputation.


8. Google Analytics URL Builder – Raven : Website


With the Google Analytics URL Builder, you can easily tag URLs with custom campaign variables. That way, you can track which of your promotions are generating the most traffic/conversions.

Track your email, newsletter clicks and traffic with this awesome tool to increase the effectiveness of your efforts.

beginners Tips- How to Use Google Analytics Tool for website ranking


Infographics by Ads2020.marketing


1 thought on “8 Most Popular Email Marketing Tools for Better Results in Lead Generation”

  1. To rank, you absolutely need to complete a competitive analysis. The Hemingway app hasn’t really helped my team with this crucial step in the writing workflow. For our next sprint, we plan on using INK. It’s supposed to provide notes to help improve relevancy and rankings.


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