What are the main Advantages and Disadvantages that every Online Sellers Should Know About Selling Through an E commerce Marketplace.
- Sell products on third party ecommerce stores.
- Open your own online store and start selling products.
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Tips for sellers for Selling Via Online Marketplace: Ups and Downs of it
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Pros of Selling Through an Online Marketplace
1- You Get to Explore & Test New Markets as a Seller
If you want to access global online markets and want to see where your product gets the best response & customers then these online marketplaces can help on this front. You can expand across the regions where your products sell best.
You have the much needed freedom to sell different products on different ecommerce marketplaces as per the popularity of the sites.
For an example, if you want to sell books then you have these online stores which sell the highest numbers of books globally.
As a seller you can take risk of selling your products on various ecommerce platforms
because if there is not enough sale coming from an ecommerce then you can try another one. This can’t be the easy case if you run your own online store.
2- Larger Audience
As there are various online marketplaces existing, many of these have huge user base. Millions of users visit these marketplaces. The advantage here is you get to showcase your products to these many users & get huge number of customers.
Big online giants like Amazon, eBay, Flipkart, etc are very big online marketplaces. They get really high number of daily visitors who visit them from the following means:
- Direct visits
- Search engine visits
- Referral visits ( millions of sites refer them for many reasons)
- Affiliate Sites referral visits
- Advertising based visits
3- Find New Opportunities
Using small marketplaces will also provide you the opportunity to network and seek advice. You get to access new community & find new opportunities lying therein. Be it a big online marketplace or small, the advantage lies in both.
Every now and then new ecommerce platforms are making it to the big names. You as a seller always stand a good chance to find new platforms and marketplaces.
You are free to switch between any online marketplaces. You are not bound to stay on a single marketplace. You are always open for new opportunities.
4- Online Store Optimization
Big marketplaces spent huge amount on optimizing their site across the board so that users can access it via mobile or tablet as well. You might not have done that for your own site though.
Here the advantage is, you don’t have to spend money for Search engine or mobile optimization for your storefront, the marketplace already did that for you.
5- Visibility & Exposure
Affiliates, Bloggers as well as the press media like to find, know and write about new & interesting products.
When you sell in niche marketplaces, you grab attention of such online media to your advantage.
Cons of Selling Online through an eCommerce Marketplace
1- Severe Competition from Similar Brands or Products
As a retailer on these sites you face competition from the those selling products similar to you or in your category. Big might not let you survive on this space but you can still manage to keep your game up via stuff like more personal customer service.
2- Tendency to Forget the Brand
When people buy from online sites like Etsy, eBay, Amazon and various others, they tend to remember the site from where they bought the product and forget the brand. If you look deeply, it’s your loss.
You would not be able to position your brand in the mind of the customers.
3- Hard To Manage Too Many Orders
Listing your product on these sites connect you to wider audience – & huge number of customers. When you receive orders more than what you can handle, in that case failing on fulfilling even a single order can do damage to your image.
4- Less Control over Detailed Product Description
Yes, many of these sites require you to fill in detailed description of the products which gets unnecessarily time consuming for retailers especially the ones who are not the big retailers.
5- Time Consuming Sites Can Be Tedious
The site may require you to answer a lot of questions before a sale is made or it could in any other way be time consuming one. Therefore, the platform must be chosen wisely after complete understanding of all the sites. Make sure you are able to manage it on daily basis with ease & comfort.
Next>> Challenges and Solutions for Online Sellers while selling on any Ecommerce Marketplace