A Step by Step Beginners Guide for Using Instagram Sponsored Ads
With 500 million plus users Instagram is now one of the fastest growing social media platform. The era of verbiage is now taken over by pictures and videos. For this very reason Instagram is becoming a big hit in the present times.
Instagram ads are highly targeted and allows audience of the required demographic connect with the brand immediately.
Instagram ads are being a big hit ever since it has started for the advertisers.
They are proving to yield much better results than even the most effective Facebook ads for some categories. Cosmetics and beauty as well as healthcare tops the chart.
If you choose to use Facebook ads manager instead of the power editor to run the Instagram ads you shall follow the following steps and start running ads immediately.
|Steps to Create Instagram Ads Using Facebook Ad Manager|
5 Steps Easiest Guide for Creating Instagram Ads with Facebook Ads Manager
Instagram ads are the most effective social media advertising methods to get the best visibility and reach out to the most targeted audience. Learn how to start with Instagram ads now!
Creating Instagram ads should not be that difficult. As you may know that Instagram is owned by Facebook. So, if you want to advertise on Instagram then you have to do it from Facebook Ads Manager. The good thing is that you can manage your Facebook and Instagram advertising campaigns from a single place by creating an account at Facebook Business Manager.
Read the below given steps to easily create ads for advertising on Instagram social media platform.
1. Connect Your Facebook Page to Business Manager
This is the initial step to get started with Instagram advertising. You are required to link your main Facebook page to Facebook’s Business Manager. Visit here to create a Facebook Business Manager account.
Once you’re done with this part, you have to now connect it with your Instagram ads.
If you are not aware of Business Manager & you’ll be going to use it for the first time then it would be better to know about its pros & cons & its working.
Steps to set up Business Manager:
– Click on get started.
– Answer questions about your business.
– Select your Facebook business Page.
– Write your personal details that are asked to fill.
You’ll see the new business account setting up.
After you’re done with this, you need to connect your business manager account to your Facebook page.
Follow the steps below:
– Click on Business Settings
– Choose pages from its pop-out menu
– At the top right, click on Add New Page button
– Based on the what page you want to add, follow the given options
2. Connect your Facebook Ads Account to Business Manager
As the header here indicates, you now need to connect Facebook Ads account to your business manager for your Instagram ads.
Follow these steps:
– Click on Business settings
– You see a pop-menu, select Ad accounts
– Add Facebook ads account to your business manager
– You need to choose from the options of 3
In case you already have a Facebook ads account, you further have to follow few different steps:
– Copy your account ID from Facebook Ads Manager Account Settings.
– Select the 2nd option i-e “Claim an Ad Account for My Business Manager.”
– Paste your account ID in the box shown.
3. Adding your Instagram Account to Facebook Business Manager
Here comes the 3rd step in the process of Instagram Advertising.
To-do list for this includes:
– Click on Business Settings.
– Select Instagram Accounts from the pop-out menu that appear.
– Enter your Instagram username and password to add your Instagram account.
– Now connect your Instagram account to the Facebook ads account that you want to use for Instagram advertising.
4. Setting up your Instagram Ads in Power Editor
For the same, you’re required to follow the steps below:
– Go to Facebook Power Editor page to check if you fulfill the eligibility criteria for Instagram Ads
– Go to Ads account in business manager
– Select link to Power Editor
Now in this step first time users of Power Editor will be asked to download certain stuffs.
Secondly, a message saying you can start using Instagram ads will appear.
If it doesn’t appear, you just click the + Create Campaign button enabling you to see your eligibility to use Instagram ads.
You can create a new campaign for your Instagram ad or choose the existing one. But for the purpose of advertisement, you must select from Clicks to Website, Mobile App Installs or Video Views.
– Next step from now would be to choose an existing ad set or create a new one, and then create a new ad.
– Create button will take you to your campaign in Power Editor. Click on the View Ad Set link to set your campaign spending limit.
– You can schedule your Instagram ad, set your budget in the Ad Set settings. Also you can configure your Instagram ad audience.
– Select where you want your ad placement. If you want for Instagram only, choose only that.
– Below it Choose from the options which devices you want to use it from.
– Choose your bidding option as per your budget & willingness to pay.
– Select from Advanced delivery options (Standard & Accelerated).
– Now click on the Ads icon to the left to find your ad settings to configure your ad finally.
– Select your Facebook page and Instagram account.
– Create your Instagram ad.
– At last, to upload your ad, click the green Upload Changes button & submit it to Facebook.
– Once you’re done with this step, Make sure you’re able to see your new Instagram ad in your Ads Manager.
5. Reviewing the Results
Once your ads start running then you should start analyzing and reviewing the performance of your overall account.
Keep on visiting your Ads Manager regularly to review the results of your Instagram ad campaigns.
Related Articles on Social Media Advertising:
Facebook Advertising Tips for Social Media Marketing for your Business and Online Marketing Success.
In recent years we can see that social networks have become a powerful marketing tool. With the help of social networks now, it’s truly possible to successfully compete for consumer loyalty. How to do this with a company page on Facebook? Read more in our article.
Do you need any advertising on Facebook? If your target audience is youth or “progressive” middle-aged people, you are welcome to Facebook.
Facebook is one of the fastest growing social networks in the world. This factor is one of the key signals to the mandatory use of this social network in business. By the way, Facebook overtakes other networks, such as Instagram and Twitter.
So, if you want to increase the loyalty of the target audience using a variety of reputation, branding or advertising campaigns on social networks – use advertising on your Facebook company page as one of the high-performance tools.
So, we will not stop on how to create a group or a company page on Facebook as you can learn about this from the various Internet resources. Let’s focus on those exclusive moments that will help to successfully implement the campaign.
We all surely know that one of the employees of your company is using social networks during the office hours. Why not use this fact? We are sure that you employees would be glad to help with the process of development and updating of the company page on Facebook.
You will just only need to moderate the new information. By doing this, you will show the subscribers and potential subscribers that your business is “alive” and functioning.
Moreover, it will help to share the positive reputation of your company by making product or services reviews and discussions of the intra life.
Remember, a live page on Facebook is an excellent advertising itself.
2. Don’t be a copy of a million of same pages
Come up with a unique design for your page, use interesting infographics, and entertaining video during the advertising campaigns on the Facebook page. Read about the benefits of viral marketing, and use it for the promotion of your advertising page.
Clear, legible fonts can attract users to your ad. Bright colors of fonts additionally highlight your ad on the Facebook page.
3. Always stay in trend
Constantly check all new updates of tools and innovations on Facebook. For example, the chronicle is a recent great tool for self-presentation and advertising on Facebook. It can be used for a brief and concise presentation of the history of the company.
4. Always communicate with your subscribers
Pages that do not respond to their subscribers is one of the worst things. Nowadays, on Facebook and other social networks, we can see many pages that are not updating new posts or not responding to messages.
Subscribers are not interested in communicating with the company’s page when they don’t see the active live on them. Communicate and respect your target audience.
5. Give people the interesting content, and only then – the advertisement itself
Do you like pages in social networks that state in each post: “our director made” and “we have a new sale”? We don’t. And, as shown by market research, consumers do not like it, too. It is not necessary to give only the advertising information.
Try to share the information that would be interesting to your audience. That could be some interesting facts or a beautiful picture. This will reduce the informational pressure on the audience, and disguise subsequent advertising on the Facebook page.
6. Integrate Facebook page in your online business
Allow users to navigate from pages of your official site to the advertising page on Facebook and vice versa. Bring the audience on your Facebook page – people do not like to think and search.
7. Remember the time – 11 a.m.
According to statistics, the majority of advertising messages on Facebook are published after 11 a.m. Thus, your new advertising on Facebook will simply be suppressed by information noise. Place ads when it’s relatively “quiet”. 11 a.m. will be a perfect time.
8. Evaluate effectiveness
Constantly evaluate the effectiveness of your advertising on Facebook.
The metrics for assessment of promotional activities can be:
– The dynamics of growth/outflow of visitors;
-Changing the number of subscribers;
-The number of “likes” and the dynamics of their growth;
-The popularity of application available through your page;
-Popularity of the content located on your page;
-A number of transitions to the main site from the advertising links placed on the Facebook page.
Facebook is an extraordinarily effective channel of paid traffic, but it should be tested regularly. As for the ads itself, the most important part of your advertising is an image.
You can create the most brilliant advertising text in the world, but if the image does not attract the user’s attention, you won’t get a single click through advertisements, and Facebook just won’t show it in future. So before you place an ad on the Facebook page, pick the appropriate image.
Do not use low-quality images, free public photos or any images, obviously copyrighted.
If your brand is not yet internationally known, you may not use your personal logo.
The main mistake of the most marketers working with ads Facebook is an incorrect targeting. Facebook advertising service is valuable for its “targeting” accuracy and flexibility of options.
The ads on Facebook can be targeted using the following criteria:
→ Marital status;
→ Place of work.
Before creating an ad on Facebook, make up the profile of a potential customer, guided by these criteria.
Remember, the advertising on Facebook is like a hammer-even a professional can make a mistake and hit on the fingers. Experiment with your content and get new loyal customers through the Facebook advertising.
Facebook Marketing Tips for Real Estate Business
Every day social networks are becoming more important in promoting yourself as a professional. According to a recent study conducted by Postling, nearly 80% of US real estate agents use Facebook in their work.
“Social media definitely become the main vector of real estate advertising, – commented on the situation Melissa Savenko, agent of Richmond.
– I use Facebook to spread offers, to sell new houses, also communicate with agents and customers about discounts on individual objects and additional bonuses. I think that many agents have chosen social media to promote their offers just because it’s free, easy and efficient.”
Social networks (primarily Facebook) give the agent a number of new opportunities to expand the communication circle among colleagues and attract customers – buyers and sellers.
|Successful ways to market a real estate biz over Facebook|
In today’s world, there is always a way of development, marketing, and social networks are a proof. Our advice can help you to promote your real estate business on the Facebook platform.
Facebook Social Media Marketing Tips for Promoting a Real Estate Business.
#1. Page + Profile = Right Option
The Facebook personal profile is an important step to increase sales and the level of brand awareness of the real estate business. In addition to a personal profile, it will be useful to create a dedicated business page.
Thus, you will unlock the full business potential of the social network: present your brand, publish commercial offers and talk about the benefits of working with you.
Another benefit of the real estate business pages is that it can be connected to an infinite number of friends. At the same time, a limit on a personal profile is 5,000 friends.
#2. Fill in all the Business Contact Details
Regardless of whether you’re promoting your real estate business page or decided to use a personal profile, leave all possible contacts: Website; Link to other social networks profiles; E-mail; Messenger; Phone, and so on.
Make sure that your customers can contact you easily. Tips to become a successful Real Estate Agent
#3. Post the Variety of Content
People like pictures. Do not deny yourself the pleasure to publish the photo or video about real estate, or related topic, even if it is the repost and not your unique material.
In general, it is important to maintain the diversity of content on your the page of your real estate business: text, photos, videos, a selection of interesting facts in the form of infographics, and polls.
All these will make your page more interesting and, as a consequence, more and more popular among potential customers – buyers and sellers.
#4. Create good number of Notes
This course will help you to get the trust of people. Also, ask for a feedback in their posts, ask questions, and invite them to a conversation. People like to feel important, so tell them about it.
Comments and private messages have to be answered and it is a fact. Look at the posts that your subscribers shared from your page. Perhaps, someone commented them and it is better to respond people and on other pages, too.
#5. Use the Targeted Advertising
Create your ad and after checking all the data pay for the targeted advertising.The price can vary from $0.1 to $0.25 per click.
#6. People Come for the Emotions
If people come to you and get positive emotions, they will stay with you as long as possible.
The prize does not have to be expensive. Arrange a competition for a free consultation, or even a master class on real estate case.
#8. Put a Call-to-action button in a visible place
You can do this in two ways:
- via Facebook functions;
- by placing a CTA on the cover photo.
#9. Not more than 20% of advertising content
If there is more than 20% of advertising content, you risk of having no followers.
Make sure that you publish no more than 1 ad per 5 posts.No one is interested in your marketing or promotional ventures.
The moment they realize that you are here only for marketing purpose of your business they make a distance from you.
#10. Invitations to events
If you participate in exhibitions, conferences or workshops, invite your subscribers to come to the event via the Facebook page.
This will help you to know them personally, but also to present yourself as a professional.
#11. Be a part of the community
Take part in discussions, answer questions – be a part of the community that you’ve created on Facebook. And then you certainly will succeed if you post the content regularly that interests your users. Keep a balance in the post volume you generate with your promotional and fun related posts.Never present your audience only with self promotional posts.
And finally, let your publication will be positive and informative. Do not show your customers how difficult this business is. Instead, use the power of social networks for advice and a call to action.
Top 10 Social Media Sites in India for 2018-19. Best Websites for Extending your Social Networks.
List of the Main Social Sites in India.
Top 10 Social Media Sites in India for 2019
Detailed List of The Most Popular Social Media Websites in India for Yr 2018-2019.
#1. Facebook – It’s No. 1 in India too
|Facebook- The Best Social Networking Site in India ever!|
#2. Twitter- The Most Popular Social Media Site in India among Smart Users
|Twitter.com- The second Largest Social Networking Site in India for Micro bloggers|
#3. Instagram India : The Best Social Site in India for Sharing via Images-
#4. LinkedIn: The Leading Social Media Platform for Professionals.
#5. YouTube- The Outstandingly Popular Site for Video Sharing and Watching
#6. Pinterest- The Social Site Revolving around Awesome Pictures
#7. Google Plus:-
|Tumblr- the best micro blogging site in India|
#9. BharatStudent: Joined by Millions of Users in India for so many things.
#10. Flickr: The Best Online Place to be to find Amazing Photos and Talented Photographers
Social Media for Business: What are the Largest Social Networking Sites for Marketing and Branding?
Get here a detailed list of the Top 10 Social Media Sites in the World for Business and Marketing!
The Top 10 Social Media Platform that are used by people of all walks of life from all over the World! The legends of Social networking Sites that are also best known for their use in personal sharing, socially connecting, and Business Marketing for Branding and Leads.
Marketing through Social Media is one of the fundamental parts of Internet Marketing campaigns. Social Media Networks are perfect platforms to promote your business. Most of them are free but they also have paid advertising schemes for brands that want to attract even more audience.
If you want your business to run smoothly on a social platform, you need to study how it works and choose which site appeals the most to your target audience. For that, you need to possess some really powerful tools that are built having social media marketing in mind.
|10 Best Social Media Sites Worldwide for Business Marketing|
List of 10 Most Popular Social Media Sites for Business and Marketing across the World:
The list contains the social media sites that have influenced the most to the people from across the world. The Social Networking Sites in the list are most popular in 2018-19 for various reasons and sectors, like :
- Social Sharing and networking where people share and connect to each other for similar interests
- Business development
- Digital marketing (actually, social media marketing)
- Sales, Conversions, Branding, and Lead Generation:
- SEO, Blogging
1. Facebook– The #1 Social Media Giant
|Facebook -The Social Networking Giant for the Masses!|
The biggest and largest social media platform on the internet is Facebook with the most number of registered users from all over the world.
- It is a highly recognized site so it can easily connect people from various parts of the world with your business and increase its popularity.
- Facebook was launched in February 2004 for college students and since then, it has made a lot of progress in becoming a multifaceted social platform where everyone can connect with their friends, families, celebrities, and businesses also.
Facebook is a great platform to start your business of any type. You can easily create your business page on Facebook because of its simple interface. You can also post business updates, share pictures and videos to make it more appealing to the audience. You can also use the techniques of content marketing on social media websites and ensure a larger audience.
This larger audience can be thought of as potential customers for your business and the products you are interested in selling. The content should be compelling for the readers. Furthermore, you can advertise your business on Facebook which will help lure more traffic to your social media page and increase brand awareness.
Facebook-based social advertising and marketing guides:
2. Instagram Social Media Platform for Images
|Instagram-The Top Social Media Place for Celebrities, Biz Tycoons, and Masses|
- Instagram is a pictorial social media site based completely on photos and video posts. Instagram has distinct filters and editing options for photos and videos that make it popular among the audience.
- For the marketing purposes an owner of some brand, restaurant or company, etc can make an Instagram account and post related photos, video clips and can even share reviews of people, which were posted by different people in the form of pics and short video clips.
- The audience is millions of people around the globe that may increase the popularity of a particular brand. The more people that follow, the more is the popularity of that brand.
Instagram based social advertising and marketing guides:
➤ How to use Instagram for your Business
3. Twitter– The Largest Micro Blogging Platform
|Twitter is the undisputed Number one Micro-Blogging Social Media Site|
Twitter a multi-featured social website where you can upload almost anything: photos, video clips, share descriptive paragraphs, links, polls and updates, etc. This social website has above 300 million users around the globe and its target audience is from individuals to multi-national companies.
Moreover, Twitter is among the list of top 10 websites globally that are considered best for business marketing. Due to a large number of users, you can also use Twitter to know customer reviews and serve them better. If you are more active on Twitter, more people will express their interest and share their thoughts on your brands or business.
➤Tricks to boost post engagement on Twitter
4. Pinterest Social Networking Site
|Pinterest – Business Marketing via Images- Very Popular Social Site|
Pinterest is a very effective social media site if your products are visually attractive to the audience. Pinterest was launched in 2009 and is regarded as a photo sharing site and connects people having shared interests and same taste of different things.
Users create and organize theme-based boards and setting up these boards with a ‘pin it’ button consisting of photos, videos, and gifts related to those boards. Users can follow and also ‘re-pin’ the items pinned by a particular brand or a company.
This media platform also has unique kind of pins called ‘Rich pins’ that can help various brands to share even more things like details of the product and even location map of the brand with its audience. Companies can get a huge amount of followers in little time if they post product photos actively and attract more audience.
Pinterest is a great marketing site for every business but its best in some particular businesses like fashion, food, sports, photography, and health-related projects.
➤Start selling through Pinterest Ads
5. LinkedIn– #1 Social Media Site for B2B Marketing
LinkedIn is the largest online network for Professionals!
|LinkedIn- The Best Social Networking for Business Professionals|
LinkedIn is a productive social networking site launched in 2003 with a total of 135 million active users in 200 countries. Earlier viewed as a place to put your resume and look for a job, LinkedIn has progressed a lot to make its name in today’s booming networking sites.
LinkedIn is the best channel for B2B leads and sales. That’s why to generate leads for B2B most of the businesses trust LinkedIn and they dont hesitate to invest some money in their premium subscription.
Unlike Facebook, you can target people based on their work position or profile in any segment or industry.
For example, if you are running a company that sells products to the people who are in a managerial role in any software company around NYC areas. In this case you can use LinkedIn ads and show the ads ONLY to the people who are manager in a software company around NYC. This is the best thing which is only offered by LinkedIn. It is very effective way to target B2B clients so successfully!
Recently Microsoft acquired LinkedIn in a much talked about deal of well over 26 Billion dollars.
Maintaining your LinkedIn profile every day and keeping it up-to-date will ensure huge benefits and flourish your business with more job listings and interest groups. You can share job-postings and company research and description with the people through LinkedIn.
You can also look for clients for your business and employ individuals interested in your brand through the LinkedIn network. Through particular advertising programs, LinkedIn is great for connecting people in the similar kind of industries and increasing the reputation of one’s business.
The more active you are on all kinds of social media, the more your business will prosper. It will help in gaining a lot of audiences. A social media coordinator is necessary for your business if you want to see your company’s name thriving on all kinds of social media.
Every social media site has its distinct features so you need to enlighten yourself on all the social media sites and design a profitable social strategy. If you can be consistent on these websites and really work hard then there is definitely a chance that you will reap the results of your efforts. It will take time and it will not happen overnight so perseverance is essential in these kinds of endeavors.
LinkedIn social media marketing and advertising guides:
How YouTube, Tumblr, Vine, Google plus and Yelp are Great for Social Media Marketing
Social media marketing is a great way to attract attention and gain traffic to your website or product that you would like to sell. In this new generation of internet, people have found tons of ways to attract attention to their firms, business, companies, and websites that allow them to share their product information to the entire world and hence creating a new marketing scheme that allows them to dominate the overall business and getting ahead of the competition.
Through social sites, people can add links to their product or merchandise that they want to sell and hence gaining attention for their product but it is to say not all social sites are good for attracting attention. I mean mainly it would seem that some sites are good for attracting attention but if the popular platforms are dominated then it would surely be your win.
Here I will discuss the 5 other famous platforms in the Top 10 list of sites for social media marketing.
6. YouTube– Promoting your Business via Videos
|YouTube- The Number #1 Video Marketing Social Site Worldwide|
We all have heard about YouTube. It is a site that displays video content to the users and in turn, gives them information about particular topic or point. Many people create their channels on this site and those people share tons of video content to their users and help them to notify about recent activities or help them through a challenging task.
Now the first thing that comes in mind is how is it a great way for social media marketing? Well, people all over the world use YouTube for their daily problems and needs.
Now imagine that you place a video content on this site and thus creating a link to your product. Once people will be on this site looking for information then if your product is what they were looking for it would instantly allow your product to gain attention.
YouTube does a tremendous job of keeping its audience engaged and once they are done, you will have a perfect opportunity to come up as a related video and stealing the attention.
7. Tumblr -The Top Notch Micro blogging Platform
|Tumblr -The Business marketing Platform via Micro Social Blogging|
Tumblr is another social site where many people have created their accounts and they share blogs, articles, post, pictures and videos. Tumblr is also a great way for social media marketing because many Tumblr users are here for looking for some uniqueness and creativity in this site.
The best way to social media market is here not giving a direct outlook of what you trying to gain attention for but simply being creative in a way that shows humor and creativity.
The best way to that is simply pair your product with an image that spike engagement or create a funny GIF that links to your product. This way many people will start to give attention to your product and ultimately you will gain traffic on your item. It’s all about how much people re-post your funny content; this is the best way to create hype for your product.
|Vine – The Highly Popular Social Networking Site for Biz Marketing via Videos and Photos|
Vine is yet again a great tool for social media marketing. Vine is a site that creates a short film about anything but it is to be noted that the time lapse is only 6 seconds and it is crucial that you deliver the message in six seconds time limit.
Now you have to be clever and keen with a sharp mind that is also creative that comes up with a unique vine that attracts attentions. People hate old, boring and dull content that deliver straight meaning.
Being funny and creative but also linking your product in it is the best way to gain attention and become popular on this social media site with your product.
9. Google plus
|Google Plus – Popularly Known as a Google Social Networking Site|
Google plus is also a social site with over 150 million people on it sharing their posts and contents with each other sure it isn’t as popular as Facebook or twitter yet it is another way for marketers to build up attention for their product and gain traffic.
The best ways to market your product is the about page which is fantastic opportunity to give a fast overview about your product or business. Make sure that you include important information about your products so that searchers would want to come back to the product.
Use bullets in a description and create an easy-to-read list of your products. By making an overall good appearance and making your product noticeable is the main goal.
|Yelp- A Great Business Networking Site for Local Marketing and SEO|
Yelp is an online review site where millions of people come to give reviews about a certain business or product of a company although seems to have been for quite some time yet it has tons of people giving positive reviews and feedbacks about their business.
By making a yelp account on yelp and having the strong photography is the best way to attract attention and in the description, if you place the most accurate information people are surely going to be fascinated in knowing how it is.
And if your product is ongoing topic their then make sure to give responds to the reviews that way more people will be determined to know what it actually seems to be.
Hire Social Media Influencers for broadening your influence over social networks
You may be already well aware about influencer marketing. It is a great way to expand your reach over social channels with the help of influencers. You can hire such influencers easily from influence marketing platforms.
I am going to give you a few names of the most popular platforms where you can find such influencers who are willing to provide their services for branding and marketing your business over giant social sites.
#1. Activate– Hire Influencers for branding and impactful social media marketing campaigns.
#2. Influence.co– Find social media influencers from all over the world.
#3. Hellosociety – A New York Times Company for full services regarding social media marketing and social story telling.
#4. TribeGroup– An Influence marketing platform that connects micro-influencers and businesses.
Steps for Selling on Facebook : Tips for Setting your Online Store on Facebook.
Onlinestore Tips for sellers – How to be successful with your Facebook Storefront.
With over 1.65 billion active users every single month, Facebook stands to be the leading social media platform. Businesses are tapping the opportunities they are getting via Facebook. It is one of the greatest platforms to promote & market your products and services.
You can imagine yourself, when it has 1.65 active users, even if you target just 1 lakh customers you can have enough of potential customers to grow your business. Facebook is growing day by day at such a rapid speed paving way for you to get more potential customers.
What is a Facebook Store- an Introduction[ Facebook Ads Tips for Advertisers- What are the Sure Shot Success Techniques for Advertising on Facebook ]
You must have your Facebook store to sell on Facebook and grow your online business. In this article you’ll read about how to set up a Facebook store.Well, before getting into the process of how to set up a Facebook store, let us know what actually a Facebook store is.
To start selling your products, Facebook allows you to create a Facebook store on your Facebook page. Surely, you all must be aware of what Facebook page is.
In case some of you are not, for your knowledge, Facebook page is a public profile or we say a dedicated page you can create for your business, brand, organization, cause, community, website, etc.
Also, Celebrities & famous personalities often create their Facebook page. Facebook page is different from your personal Facebook account or profile. Learn how to increase Facebook page likes organically.
Facebook store can be included on your Facebook page as one of the tabs once you set it up. When the page visitors will see your Facebook store Tab on your Facebook page, they would click it and can make purchase from therein directly without any hassle.
Now this becomes very obvious for you to make sure that you are focusing on growing your Facebook audience or say community as one of your strategy or a part of your marketing plan to grow your business by maximizing your sales as a result of huge customer traffic on your Facebook store.
Target people with specific interest and share content effectively using these social media tools to make people know about you and what you offer.
Setting Up your Facebook Online store:
It is quite a technical process and requires people who excel in that department but wait there are better ways instead through which even a nontechnical person can set up a Facebook store.
With such advanced technology available, you don’t need to smash your face against wall because of all the technical task. We have softwares available that automatically does your work & make things easier for you.
Various softwares are available for you to help you set up your Facebook store without the need to spin your mind around codes or other technical aspects.
Let us highlight few of the above mentioned in detail:
Set Up Facebook Store With Ecommerce Builder Software[ Facebook Holiday Marketing Tips ]
The software allows you to automatically create & update your Facebook store. All you need to do is update your product once, and your Facebook store will also be updated helping you saving your time.
Whatever changes you do to your product will get automatically updated on Facebook store as well.
✪ How to Generate Leads Via Facebook?
Set Up Facebook Store With Shopify
To your Shopify store, you just need to add Shopify’s free Facebook store app.
If you already have a Shopify store then you can Showcase and sell your products from Shopify store on Facebook by visiting this page.
Set Up Facebook Store With Wix
Firstly It would require you to create a Facebook Page in your Facebook account, if you don’t have it already.
Now, To add your Wix Online Store to your Facebook page:
Click the Product Gallery to select it > from the pop-up menu, click Manage Store > at the bottom left of the Wix Store Manager, click Get a Free Facebook Store. From the pop-up window, click Create Store > in the confirmation window, click Okay > select a Facebook Page from the drop-down menu > click Add Page Tab.
This will add a new page tab to your Facebook Page with your store.
You are now ready to go with your online store on Facebook. Just enlist your products listing properly over your FB store and start promoting it. Create deals, and start advertising your coupon over these sites for more sales and leads.
Facebook Buy Button is Proving to be a Bliss for the Sellers: Check out How!
With over 1.65 billion active users Facebook has made a huge mark in the world of social media. Today, social media has much more to offer than just connecting people. Businesses are tapping this powerhouse source to grow its sales increase the customer base.
Selling on Facebook gives massive opportunity to the sellers to find new prospects and convert them into its customers while retaining them for long in order to enjoy their repeated patronage. Therefore, if you want to grow your e-commerce business you definitely must consider using Facebook Buy Button.
Facebook Buy Button for the Sellers
Well, the process is nothing to detail about as almost everyone today is aware of how to sell on Facebook. By coming in contact with the people on Facebook, via Facebook ads and engagement you successfully grab their attention.
The people who have more detailed knowledge of how to sell successfully on Facebook or who are more savvy in using Facebook at its best for the purpose of selling/marketing or promotions would be having the Facebook store already set up on their Facebook page.
Basically Facebook store minimizes the long procedure of visiting your site and then purchasing the product. With the help of this store you can purchase directly from your Facebook page without the need to visit your website which could be unnecessarily time consuming.
LOW CONVERSION RATE – A CHALLENGE
Indeed a challenge that is faced by the online sellers. Reason behind low conversion rate is that people might be visiting your page, watching your Facebook ads but they might not be purchasing. We need to face the fact and reality and not avoid it or try to cover up.
But nevertheless, nothing comes without a solution in this world. Similarly, there would be a way out to grow sales and improve conversion rate.
As a seller on virtual space, you try all sorts of hit and miss methods, tools and techniques to up your business game which is worth appreciating without a doubt.
But you need to think that the efforts you are putting in, the cost you are bearing is worth it or not? Are you getting the desired results out of it? Is there any kind of improvement in your sales graph? You must be true to yourself and your business.
Mostly it is seen that online business lay more emphasis on optimizing their sales. They try all the methods, variations, testing, layouts, designs etc but what they don’t consider important is tapping the opportunity that is right in front of them which is none other than the interested lot of prospects who are ready to buy from them then and there.
There are all kinds of people or say customers for that matter. Impulsive buyers who without much thinking would like try out a new product and on the other hand people who will resist from buying any new product because of so many ongoing doubts in their mind.
So, if you are a smart and savvy seller, you would be proactive to exploit the opportunity coming your way in the form of these ready to buy customers.
FACEBOOK BUY BUTTON – A GAME CHANGER
Facebook buy button help you grow your sales. Set up an online store with Shopify which is one of the leading e-commerce website builders. More than 2 lac online vendors have benefited from it.
You don’t necessarily need to have technical knowledge like coding or so to build a successful e-commerce store. Shopify does it all for for you.
All you need is to connect your Facebook account to Shopify account and start posting products with Buy Button embedded. All the order you receive from Facebook, Shopify will help you manage them with the tools available therein.
Selling on Facebook became fun with Shopify. The Facebook Buy Button helps you grab more and more customers who are willing to buy from you. The conversion rate also increases as these customers click on buy button and make purchase from your Facebook page itself without any time wastage.
To conclude it, selling online is not an easy job yet if you make best use of the tools available that could be your support system, the nothing can stop you from winning the battle.
Social Media Marketing Tips for Beginners to Increase Facebook Page Likes, Shares, Comments without any Paid Promotions.
Ever increasing promotion and advertising activities on Facebook has divided the quota for each and every post and has largely affected the overall per post reach on Facebook.
Less reach or less visibility has also directly affected the likes on every post and consequently the organic likes on page and post has also seen a decline.
We simple cannot blame Facebook for putting a bar on the reach and continuously changing its algorithm. The huge numbers of brands and products as well as services are cluttering the whole lot of advertising space on Facebook and it has become essential on part of Facebook to manage it all efficiently.
|Social Media Marketing Tips to Increase Organic Likes on Facebook Page|
7 Tips for Beginners to Increase Facebook Likes in Organic Ways
1. Make use of Images and Videos more often
|Make a Good Use of Images and Videos on your Facebook Page|
Images and Videos get more priority as Compared to other content. Facebook loves images and videos as the audience loves it. It gets more visibility as well as engagement.
To increase your organic like count you should focus on Images, Info graphics and Video posts only. This also translates into a Facebook strategy where you do not post plain text posts.
2. Calculate the ‘Time Vs Reach’ Game
|Find the best time to reach maximum audience for your page on FB|
Keep in mind the optimum times when you posts and do other promotional stuffs like group sharing, etc. Be active at a time when your audience is active as it will get you more visibility.
If you are doing activity at a time when your audience is active you will show up on their walls, their feeds etc.
3. Cross Promote on other Social Media Platforms
Promoting on other social media platforms like Twitter, Pinterest, Instagram can also get you more organic likes and increase the visibility on your Facebook page. You can create a message for your new followers on these Social media accounts and use your Facebook Page link in that!
Most of the followers from else where would tend to check you out on Facebook if you are posting things of their interest.
4. Facebook Groups
5. Interact more with Followers
The followers are the biggest assets on any social media platform. Same is the case with Facebook. The more you are in good books of the followers and the more they are inspired by you they will become your direct and indirect promoters by sharing your posts etc.
The more followers are inspired to share your stuff the more chances are that their friends would also like it and share it. This is how you will get a chain of shares and likes and start getting viral.
6. Share the Real you
If you will fake it you will loose trust in your brand and thus you will have no credibility.
You need to project the real you, show them only what you do and what you are capable of. False promises and wrong commitments will lead you astray.
You necessarily do not have to be the jack of all trades and offer everything even what you cant fulfill up to the expectations.
Have your own product or services so wonderful that they just get impressed by what you have to offer.
|Ask Question and Take Feedback and give Answers to questions on your FB Page|
Ask questions and take feedback. Feedbacks are a good way to understand what they are thinking about you. It is a good way to map your audience and plan your strategy accordingly.
It gives a clear picture of your audience and helps in improvisation and optimization in accordance to them.
Answer to their queries proactively and offer solutions. Be an expert and act like an expert in your field.
Improve your Facebook Marketing with these Quick Fixes that you most Probably be doing Wrong.
|Facebook Marketing: 21 Things You are Doing Wrong|
We cannot rely on even the best of the sources or the best of the techniques without having a detailed understanding of the platform and the complete ecosystem of Facebook marketing.
Most of us tend to go wrong with the implementation of an excellent strategy due to the lack of the understanding of the basics. Most marketers are new to social media and have learnt it in due course along with the other marketing channels that they were specialized in.
21 Facebook Social Media Tips for Marketing Small Business
1. Everything Takes Time
2. Slow and Steady Wins the race
One thing at a time and not drooping out things in midway is the key. You do not need to rush in initially and then stop or become complacent. Steady and continuous efforts works best in long run.
3. Happiness comes in Small Packets
4. Do not neglect the Comments
Every comment on your page matters. Reply and engage to everyone who is commenting on your posts. Proactive reply and feedbacks works wonders.
5. Seeing is Believing
Let the audience see more of what you sell in different forms and shapes and get inspired. You need not do selling but just show off a bit more everyday.
6. Hashtags are for Instagram or anything else
Hashtags? Everyone knows it is no use on Facebook. So use it anywhere else but not on Facebook. Try Instagram Instead. It is absolutely indispensable there.
7. Post what they like not what you like
Know your audience and understand what they like and dislike. Post accordingly and you will earn more brownie points like this.
8. Study your Audience
9. Make Audience Participate
Ask questions, feedbacks, quizzes, contests, giveaways or anything that it takes to make your audience participate and engage with you.
10. Let the Audience Wonder
Do not reveal everything. Keep things for imagination is a good old trick, which works here as well. Let the audience wonder about some interesting things that you come up with. Be it the product launch or anything else.
11. Invest in Facebook ads
12. Don’t do Selling here
Do not sell here! A Big No No.Unless you are running a Facebook Store exclusively for selling don’t push down your products down your customer’s throat. It will choke them and you will be abandoned sooner or later.
13. Speak less, Listen more
14. Give Solutions
15. Call to action
16. Images are Important
17. It’s an era of videos
Images gain more attention than plain text and videos are all the more impactful when it comes to capturing audience’s attention. It’s an era of videos. No one likes reading a lot when they can easily listen to it over in a video.
Find the ten best websites where you may submit your videos and follow these Video Marketing Tips to get the most out of them!
18. Infographics grab more attention
19. Mobile Optimization (Use Mobile friendly Images )
20. Cross Promote on other channels
Cross Promoting on other channels is paramount to gaining more visibility and improve promotions across other mediums. Share on Twitter, Instagram, Pinterest, etc to gain maximum from your each post.
21. Appeal to one and all
Your audience can be varied but your posts shall be such that it appeals to all of them. Everyone has to be kept happy with all that you post across over and over again.
Social Media News- Now Connect up to 50 Friends over Facebook Messenger Call
The reason why this site is most loved by all is because of its non-complexity. In order to start a group call, people involved in a group conversation just need to tap the phone icon on their respective screen.
The Evolution of Facebook Real Time Communication
Other Competitors (Viber, Line, etc)
A Blow to the Telecom
There was a time when wired phones used to be the only source of communication but then came time of mobile phones slowly it took over the market of wired telephones, then things changed to great extent and there came the trend of mobile apps and social media, Facebook being the one that brought revolution.
Now its messenger has more than 900 million monthly active users and as said above the Facebook user base being 1.3 billion indicates the status of how easily it will be able to imbibe this technology on day to day basis by the end users. It also pose a great threat to the conventional telecom technology and thus it will totally wipe out the traditional telcom.