YouTube as Social Media Marketing Platform – How to Advertise and Market your Business via Video Marketing
How to Advertise and Promote your website using Youtube based Video Marketing?
Submitting videos on YouTube is a great practice for promoting any business online today as this is one of the unique ways of Prevalent Online advertising where you get benefits from the two pillars of today’s best of the Internet marketing methods- Social media marketing and Search Engine Marketing.
Youtube Marketing for Social Media Marketing and Business Promotion
When you Promote your Small Business over YouTube it’s part of 2 two types of Internet marketing ways as stated above. Since YouTube is a popular social networking site, hence it becomes a part of social media marketing and advertising once you start publicizing your content on YouTube.
Some Simple Ways and Methods for Getting Free Traffic from YouTube
[ Why Advertise and Market your Business Website/ Blog over YouTube? Online Promotion Tips! ]
Youtube has become the social media giant where people search every kind of things today. That’s why most of the businesses today are regularly active on YouTube for online promotion, leads, and sales. YouTube is also used as one of the best means of paid advertising for business as it offers great traffic on your videos and hence your site.
And, all of you must be already knowing how well YouTube videos perform in search engine result pages from Google! So, YouTube becomes a good source of search engine marketing as well equally.
You tube is a great way for Premium marketing methods as well. Your website or blog may get good traffic from Youtube. People also include YouTube in the list of directories for free website submission.
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Why Use Youtube for Internet Marketing: Top 4 Benefits of using Youtube for Business Promotion
In today’s brutally competitive business environment cannot be overstated. It is absolutely undeniable that, for an enterprise to retain its relevance and remain competitive it must aggressively market its goods and services on the internet.
Youtube is arguably one of the best online marketing platforms. With regard to this widely known fact, every business establishment that intends to expand or maintain its market share must effectively utilize this ingenious marketing platform.
In this light, we are going to highlight some of the reasons why Youtube is a great social media marketing platform in addition to how it can be effectively used.
#1. Wide audience
You tube has over 1 billion users. Marketing is all about numbers and you tube definitely has the numbers. By advertising on you tube, a blog or website has the opportunity to showcase its content, goods or services to millions of potential clients.
Additionally unlike other mediums of advertisement, YouTube adds can generate referral traffic due to the easily shareable nature of the videos.
#2 . Low costs incurred
The cost of marketing goods and services on YouTube is a pale shadow of the cost incurred when using other advertising mediums. When one uploads a video to market his or her goods and services, the cost of producing the video is the only cost that will be shouldered.
Even if one does not use an uploaded video to market his goods and services, the cost of posting a paid ad on YouTube is relatively small.
#3. Highly effective
The effectiveness and efficiency of you tube as a site or blog promotion tool is unquestionable. First and foremost, the advertiser has a lot of leeway with regard to content creation and hence can include all the content that he or she deems necessary.
Secondly, the targeted viewer views the advertisers content by his or her own volition unlike in TV where the ad is slotted in the middle of a program and hence is forcefully imposed upon the target audience. An advertisement that is willingly viewed has greater chances of resulting in a sale than one that is forced upon the viewer.
Furthermore, the advertiser only pays for the number of clicks resulting from an ad in the case of paid for advertisements. Referral traffic that results from you tube advertisements further highlights its effectiveness as a marketing tool.
#4 Increases brand awareness
You tube can be effectively used to increase the brand visibility of the home based businesses such as sites and blogs via site and blog promotion.By posting a captivating video or paying for an ad on YouTube one can be sure that immense traffic will result from the video and hence the business’s brand will be subsequently publicized.
How to Use Youtube for Business Marketing?
In order to be successful in a business, it is vital to advertise it properly. Since this is the digital age, therefore the best way to advertise your business is advertising it on the social platforms, such as YouTube, Facebook, Twitter, etc.
Since everyone wants to find out cheap/free ways of advertising on these social sites, therefore in this portion of article I will share with you some tips for advertising on YouTube using Free as well as Paid methods.
#1. Pay for ad space on YouTube:
One can pay for ad space at the beginning of videos uploaded on YouTube. A captivating advert will result in numerous clicks that will generate a lot of traffic to the business’s respective site and may eventually result in sales.The payments for the ads are dependent on the number of clicks that result from the advertisement. [ How to create ad copies that sell more ]
If you have a YouTube video then according to Phil from Moz , you can also overlay ad into your video which will link back to your business website. For this you will have to create a Google Adwords account and link it to your YouTube channel. You can always choose in your Adwords settings to pay only when your ad is clicked. It will enable you to avail the facility of brand awareness in front of the huge online community of YouTube.
There is another option to go for in YouTube advertising which is in stream ad. In this type of advertisements, your advertisement video runs before or during a video, user has the option to skip it after watching for 5 seconds. You will be charged only if user continues to watch it for more than 30 seconds.
If you make a video ad of 35 seconds, in that case even if some user prefers to watch the complete ad, most probably he will skip it before the completion of ad i.e. before 30 seconds.
Another option is to create in-slate ads which are shown in the start of YouTube content which has duration of 10 minutes or more. Here you will pay only when the user watches the advertisement video.
In this technique, your business or product will be visible to many users making them aware of your business/product. Similar is the case with in-search ads, which are placed on left and right side of Youtube search.
Only those users will watch the video in this case who will be interested in your product and they may become your good customers as well.
#2. Create your own channel:
The best way to create a free advertisement on YouTube for your business is to create videos about your business or products and upload them into your YouTube channel. Then you can avail any available technique to promote your video on YouTube. It will act as your permanent ad on YouTube.
By creating your business’s own video channel and effectively marketing it, sufficient traffic will be attracted to the channel. Subsequently, the business related videos will be viewed and there will be resultant sales and site views.
Subscription to the channel by potential clients may result in a certain degree of customer loyalty that may consequently result in repeat sales.
It is advisable for one to create a captivating trailer of the channel content in order to attract new subscriptions. It is extremely important to ensure that the content on the channel is always interesting. Also equally significant is to ensure that the content is relevant and adequately markets the business.
A well-managed channel with sufficient regular traffic will open new avenues for income generation through posting ads for other businesses. YouTube also allows the addition of social links to the channel.
#3 Optimize your video uploads:
It is extremely important for the YouTube content to be optimized. This involves the structuring of the data that encapsulates the videos such as the title and tags in such a way that the videos will pop up whenever a related keyword is searched.
Due to the important purpose of the posted videos, a high level of professionalism is the key.