Video Marketing Guide for Online Store Owners: E-commerce Beginners Tips for Leveraging Video Marketing to Grow Leads and Sales
Leverage Video marketing to boost e-commerce sales: Killer Tips for Beginners to drive More Sales and Earn Profits.
When you visit any e-commerce site what attracts you the most? perhaps the answer would be in the following order:
Video>Image>Text. That’s true in most of the cases. So, if you are an ecommerce business owner or if you own any kind of small or bigger online store then you must utilize Video marketing to boost the leads and sales on your e-commerce based portal. If you are a beginner then read this blog post otherwise you may escape it as we have written this article keeping in mind the beginners who are not having expert level experience in running an online store.
|Video Marketing Tips to Promote an eCommerce Business|
Why use Video Markeitng for Ecommerce Business Promotion?
Many brands have found an escape to the expensive T.V ads to the video sites like Youtube. Innovative and a viral video is all you need and in this era of social media let the viewers become your promoters. The more they find a video intriguing or appealing, funny or knowledgeable anything worth sharing, the more visibility it gets.
The different types of videos that you can make for your e-commerce store are:
1. Product Demo Videos offer a great way to explain all wonderful features and USP/s of your product by the means of a video.
4. Testimonial Videos empowers you to record what your customer says about you and build the reputation.
Best ways of doing Video Marketing for Increasing Ecommerce Sales
1. Rank Higher:
2. Showcase your USP
Videos are a great medium to highlight and exhibit your USP and drive more interest. An image is worth a thousand words so let’s weigh how much power a video has which is so much more explanatory and visually appealing than an image.
Help out the shoppers and always give honest advice to them to select the right product. Do videos which customers find helpful and make right buying decision on the basis of it.
It will get you more and more repeated purchase and loyal customers that will be there to stay as they trust you.
4. Problem Solving
Make videos that solve some problems of your customers. May be a tutorial of how to use a camera that you launch for the best photography.
Product demos sometimes are important as customers fear a technology or may have some inhibitions which can be shed off with a nice demo video. It is good to understand all features and see them live before purchasing ad they use to ask for demo while traditional shopping.
6. Value Addition
A video is a value addition in customer’s buying decision as it is more captivating than an image and /or text and the buyers are reported to buy more after watching a video than just scrolling down the pictures.