Learn some of the Common Mistakes that Startups and First Time Entrepreneurs make and How can you Avoid them.
1. Overlooking Content Marketing
Content marketing is crucial to up the sales game for any business. Its role is not confined to this rather content marketing also proved its importance in establishing brands as well.
Often it is seen that the leaders from technical backgrounds or say CEOs for that matter here, tend to overlook the need of content marketing as they hardly are able to understand the benefits it contain.
2. Not Realizing The Importance of ORM & Ignoring the comments around your brand
Another mistake that is made by the startups is that of avoiding ORM which means online reputation management. Although it is quite understandable that it is due the reason that ORM systems & software may seem to look expensive initially.
3. Not Able to track and measure results and success
Many startups give up early because they are neither able to manage the success nor the failure of their marketing efforts. Reason being they are not tracking & measuring the results of their efforts which is a much needed thing to be done in a business.
Setting benchmarks and then measuring the results against it paves way for the improvement. It lets you analyze how effective your efforts have been and where things are lacking. Keeping track on the progress of your business is imperative.