Increase Conversion on your Website and reduce the Per Customer Acquisition Cost
Online business tips to generate leads and convert them into sales.
Improving website conversions is a matter of concern and cannot be overshadowed. Converting site visitors to paying customers is indeed the game all about. The existence of your business depends on customers. More the customers, bigger and better the business.
There is a technique called “Split Testing” which is also known as A/B Testing used for the purpose of increasing website’s conversion rate.
Tips to Increase Website Conversion
26 Tips to Grow Sales and Conversions on your Site
Attracting lot of traffic to your website would be easy but are you able to convert those potential leads into customers? Are they buying from you? That’s the question arises.
For conversion optimization and turning website visitors to buyers, a few tips which can be followed are stated below:-
Take a look!
1- The customers/ users should not be forced to register themselves before they place or complete their order as this would be unnecessary waste of time for them.
2- Live chat option should be taken into consideration and made available for the users. This would help in grabbing the attention of those who would otherwise hardly take interest in you.
3- Unnecessary links that doesn’t serve any purpose should be removed from the lead capture pages. The entry page of website and other important sections should depict the clear objective of the business/brand.
4-Try use ‘Order now’ call to action button instead of ‘Buy now‘. It gives a more positive vibe.
Remember your customers do read them for the purpose of decision making.
6-Write stuff keeping/making your customer as the center of your business.
Lay emphasis on ‘you/ your’ instead of ‘i/ we.’ As you know that every business or service exist just because of the customers. Your customers must be in the center of anything you say about your business. This shows that you are running the business to help and assist others and not merely making benefits for yourself.
7- Stretch the guarantee span and test which one is doing well for you. No matter if you’re required to make it more than what’s the industry standard. Go ahead!
8-Text that create urgencies should be supported by active language like “Buy”, “Register”, “Subscribe”, etc.
9- The white space should be effectively used in your design. This will help in attracting users towards the ‘call to action.’
10- The most important information should be kept on the top and bottom of your pages as these are read first by the users. Use Website Loading time optimizer
11-Make your site navigation easier for the visitors. Make sure the format is such that allows them to reach wherever they want to go on the site in less than 3 clicks. eCommerce Website navigation – 5 Mistakes to remove
12- The entire process after ‘call to action’ button/ stage should be smooth, easy and moreover anticipatory.
13-Tackle the issues of customers with direct confrontation. Do not get upset of or avoid complaints or bad reviews. Take them as a guiding tool to deliver even better and resolve them.
14- Try testing different kind of offers and schemes with your products. Also try tying-in some bonuses like free-shipping, free-gift etc that would help you in getting the leads converted into customers.
15-Use Web Progress Indicator Bars at register, login, and Checkout pages. Sometimes the design of a website is such which involves series of steps in checking out process. If similar is the case with you, showing a progress indicator can be of help to let the users know what next step they need to go on.
16-Real photos of staff as well as stock should be used. Realistic things help in building trust and generating excitement.
Read this product photography guide for creating awesome photographs of your products.
17-Forms validation is imperative. Your form doesn’t accept error code. Mention clearly, it accepts A-Z or a-z so that the process doesn’t stops in between and you may not lose the lead.
18- Avoid shocking customers by surprising them with certain hidden charges or other issues once they are near to checking out. Make the experience pleasant for them.
19-For more clear directions to certain pages or to take them to the next step/ page, you may attract their attention towards arrows, asterisks, links or other signals/ indicators. Excess usage of such may distract the customers though. Keep them limited. [ How to Sell products in International Markets ]
20- You can use audio or video display on your website for the demonstration of your product and its details. Also you could include helpful and interesting tutorials to guide your customer on product’s usage.
21-Make your products look tangible by including micro pictures of them so that customers do not miss out on them or discontinue further interest.
22- Freshen up your old pages for new visitors.The content should not be one that becomes outdated with the passage of time. Make sure it is undying, eternal and evergreen.
23-Be ready with the answers to the general questions which you think your customers might ask. For instance, how is your product better than the competitors product. Genuine answers would make a difference.
You should also check out these question and answer sites and consumer forums where customers publish their honest opinion and reviews about the services they strongly like or dislike.
24-Try to make the page sharing steps easier for the customers in case they want to share it with friends via social media or email. It should be a one step process with the scope of personalized messages. See, the example of Amazon website.
Amazon puts the social media sharing option in front of their customers who have just made a purchase. Generally, at the time of purchasing anyone happens to be in a good mood and they want to share or tell their friends about what they have just purchased.
25-Lay down precisely all the benefits of your product before asking for order.
Not every customer may be well educated and aware about what you are offering. So, take the responsibility to make them educate and aware about the benefits of your products or services. Give them some good reasons to why they should buy your service or product.
While explaining all this, make your write up or sales copy impressive and properly formatted to enhance its impact.
Make good use of eye catching headlines, impressive photographs, and easily readable content.
26- Take feedback from customers on the working of product after they receive the order. Ask them if they need any kind of help, guidance or assistance. This will lead to repeated patronage of customer.