A Step by Step Beginners Guide for Using Instagram Sponsored Ads
With 500 million plus users Instagram is now one of the fastest growing social media platform. The era of verbiage is now taken over by pictures and videos. For this very reason Instagram is becoming a big hit in the present times.
Instagram ads are highly targeted and allows audience of the required demographic connect with the brand immediately.
Instagram ads are being a big hit ever since it has started for the advertisers.
They are proving to yield much better results than even the most effective Facebook ads for some categories. Cosmetics and beauty as well as healthcare tops the chart.
If you choose to use Facebook ads manager instead of the power editor to run the Instagram ads you shall follow the following steps and start running ads immediately.
|Steps to Create Instagram Ads Using Facebook Ad Manager|
5 Steps Easiest Guide for Creating Instagram Ads with Facebook Ads Manager
Instagram ads are the most effective social media advertising methods to get the best visibility and reach out to the most targeted audience. Learn how to start with Instagram ads now!
Creating Instagram ads should not be that difficult. As you may know that Instagram is owned by Facebook. So, if you want to advertise on Instagram then you have to do it from Facebook Ads Manager. The good thing is that you can manage your Facebook and Instagram advertising campaigns from a single place by creating an account at Facebook Business Manager.
Read the below given steps to easily create ads for advertising on Instagram social media platform.
1. Connect Your Facebook Page to Business Manager
This is the initial step to get started with Instagram advertising. You are required to link your main Facebook page to Facebook’s Business Manager. Visit here to create a Facebook Business Manager account.
Once you’re done with this part, you have to now connect it with your Instagram ads.
If you are not aware of Business Manager & you’ll be going to use it for the first time then it would be better to know about its pros & cons & its working.
Steps to set up Business Manager:
– Click on get started.
– Answer questions about your business.
– Select your Facebook business Page.
– Write your personal details that are asked to fill.
You’ll see the new business account setting up.
After you’re done with this, you need to connect your business manager account to your Facebook page.
Follow the steps below:
– Click on Business Settings
– Choose pages from its pop-out menu
– At the top right, click on Add New Page button
– Based on the what page you want to add, follow the given options
2. Connect your Facebook Ads Account to Business Manager
As the header here indicates, you now need to connect Facebook Ads account to your business manager for your Instagram ads.
Follow these steps:
– Click on Business settings
– You see a pop-menu, select Ad accounts
– Add Facebook ads account to your business manager
– You need to choose from the options of 3
In case you already have a Facebook ads account, you further have to follow few different steps:
– Copy your account ID from Facebook Ads Manager Account Settings.
– Select the 2nd option i-e “Claim an Ad Account for My Business Manager.”
– Paste your account ID in the box shown.
3. Adding your Instagram Account to Facebook Business Manager
Here comes the 3rd step in the process of Instagram Advertising.
To-do list for this includes:
– Click on Business Settings.
– Select Instagram Accounts from the pop-out menu that appear.
– Enter your Instagram username and password to add your Instagram account.
– Now connect your Instagram account to the Facebook ads account that you want to use for Instagram advertising.
4. Setting up your Instagram Ads in Power Editor
For the same, you’re required to follow the steps below:
– Go to Facebook Power Editor page to check if you fulfill the eligibility criteria for Instagram Ads
– Go to Ads account in business manager
– Select link to Power Editor
Now in this step first time users of Power Editor will be asked to download certain stuffs.
Secondly, a message saying you can start using Instagram ads will appear.
If it doesn’t appear, you just click the + Create Campaign button enabling you to see your eligibility to use Instagram ads.
You can create a new campaign for your Instagram ad or choose the existing one. But for the purpose of advertisement, you must select from Clicks to Website, Mobile App Installs or Video Views.
– Next step from now would be to choose an existing ad set or create a new one, and then create a new ad.
– Create button will take you to your campaign in Power Editor. Click on the View Ad Set link to set your campaign spending limit.
– You can schedule your Instagram ad, set your budget in the Ad Set settings. Also you can configure your Instagram ad audience.
– Select where you want your ad placement. If you want for Instagram only, choose only that.
– Below it Choose from the options which devices you want to use it from.
– Choose your bidding option as per your budget & willingness to pay.
– Select from Advanced delivery options (Standard & Accelerated).
– Now click on the Ads icon to the left to find your ad settings to configure your ad finally.
– Select your Facebook page and Instagram account.
– Create your Instagram ad.
– At last, to upload your ad, click the green Upload Changes button & submit it to Facebook.
– Once you’re done with this step, Make sure you’re able to see your new Instagram ad in your Ads Manager.
5. Reviewing the Results
Once your ads start running then you should start analyzing and reviewing the performance of your overall account.
Keep on visiting your Ads Manager regularly to review the results of your Instagram ad campaigns.
Related Articles on Social Media Advertising:
Instagram Captions: Write Amazing Instagram Captions to Attract more Engagement on your Pictures with these top 7 tips for Beginners
When it comes to Instagram, we all know that it is all about pictures. In order to stand out and grab more followers you have to post unique pictures on your Instagram. People exist there to share & see pictures. Be it about promoting your brand, business or just sharing moments, style or so, remember the game is about appealing visuals.
Having said that all, let us also not forget the importance of content in the form of captions that does the work of bringing your audience to you. A beautiful picture, amazingly edited is of no use if the caption is not apt and attractive. Therefore appropriate caption is crucial on Instagram. [ How to Use Instagram for Marketing your Business? ]
Top 7 Beginners Tips to Write Awesome Instagram captions
Instagram is all about pictures and videos. Inspiring users with the colorful interface with pictures from all across. Don’t forget to write a captivating Caption for your Pictures to get an extra attention and better post performance. Follow these simple tips.This article will guide you through the tips to write good Instagram caption. Let us get started:-
1. Write a Few Ideas First
Often it happens, when we are done with some action and later when we take a look back at it, we feel that we could have done it better. Similar is the case with Instagram posts. When we are done with publishing a post that’s when the best caption strikes to your mind.
The lesson here is, do not rush into things. Sitback, think for a bit, be creative, collect some ideas in your mind, ask your co-workers to suggest which one’s the best and then proceed.
Investing time in creating a good caption is worth it. It will interest your followers to check your post, encourage them to share it and will certainly help you get more followers.
2. Front Load the Important Content
Ever notice that after three or four text lines captions get cut off in users’ feeds?
Now, because of this reason do not think of keeping your caption short so that the readers doesn’t have to click “more” to read it further. Instead what you can do is, front-load the important content and keep the hashtags or mention to any handles for last.
Moreover use call to action at front.
3. Put Call To Action in your Captions
|Put Call To Action in your Instagram Captions|
Call to actions are the best way to get your audience/followers engaged with your post which ultimately increases the share-ability and visibility of it. When people see these CTAs with the pictures on Instagram, it propels them to do some action as mere scrolling is not much fun.
You may use CTAs like “Double tap if you relate”, “hit like if you find it funny” or “Share if you get it”, “Share your story in the comments”, “comment your views” etc.
Other than these, there are some cool ideas which can prompt people to engage like:
– Asking a question.
– Directing people to check out the link in bio.
– Tell them to tag their friends. Example:- “it’s yoga day” tag your friend who is the fittest.
– Run Instagram contest. Invite people to participate.
4. Keep your Hashtags Limited
Hashtags brings together people looking for a common thing, common topics, similar brands, events etc and binds them in a conversation.
Anyone can reach your hashtags if your account is not private i-e the people who are looking for the hashtag you put. Hashtags are of great advantage but this doesn’t mean that you can make your post horrible by flooding it with too many hashtags.
Too many will look spammy. Therefore, it is recommended to use hashtags sensibly and sparingly. Try to keep it upto four. This will reflect genuineness of your post and attract the audience’s interest.
5. Reflect Authenticity in your Tone
Different tones work apt for different social media. The tone you will use on LinkedIn must be different from that of what you use on Facebook or Instagram because LinkedIn is a professional network.
Therefore, go easy on Instagram. Be light and ad a bit of fun to your posts but wherever it fits. Don’t use jargons or heavy words here. Be more personable & authentic in your posts so that you are able to go in sink with your brand’s voice.
6. Use Emoticons in your Posts
Using emojis is fun. You can find them on any smartphone easily (download emoji keyboard).
These are small cartoon like icons with different expressions and signs of things. Even top & serious brands use them in their posts. Add them at the starting of post so that it can grab attention of people.
7. Cross Promotion across other Social Media channels
Yes, cross-promote your other social media accounts via your caption. Let them know on what other social media platforms you are present so that they can follow you there too.
This will increase your followers on all your social media accounts.
Example:- “Tweet us your questions on our twitter handle @xyz123”
➤Instagram Advertising : Introduced Clickable Links for the Instagram Ads
Top 10 Social Media Sites in India for 2018-19. Best Websites for Extending your Social Networks.
List of the Main Social Sites in India.
Top 10 Social Media Sites in India for 2019
Detailed List of The Most Popular Social Media Websites in India for Yr 2018-2019.
#1. Facebook – It’s No. 1 in India too
|Facebook- The Best Social Networking Site in India ever!|
#2. Twitter- The Most Popular Social Media Site in India among Smart Users
|Twitter.com- The second Largest Social Networking Site in India for Micro bloggers|
#3. Instagram India : The Best Social Site in India for Sharing via Images-
#4. LinkedIn: The Leading Social Media Platform for Professionals.
#5. YouTube- The Outstandingly Popular Site for Video Sharing and Watching
#6. Pinterest- The Social Site Revolving around Awesome Pictures
#7. Google Plus:-
|Tumblr- the best micro blogging site in India|
#9. BharatStudent: Joined by Millions of Users in India for so many things.
#10. Flickr: The Best Online Place to be to find Amazing Photos and Talented Photographers
Social Media for Business: What are the Largest Social Networking Sites for Marketing and Branding?
Get here a detailed list of the Top 10 Social Media Sites in the World for Business and Marketing!
The Top 10 Social Media Platform that are used by people of all walks of life from all over the World! The legends of Social networking Sites that are also best known for their use in personal sharing, socially connecting, and Business Marketing for Branding and Leads.
Marketing through Social Media is one of the fundamental parts of Internet Marketing campaigns. Social Media Networks are perfect platforms to promote your business. Most of them are free but they also have paid advertising schemes for brands that want to attract even more audience.
If you want your business to run smoothly on a social platform, you need to study how it works and choose which site appeals the most to your target audience. For that, you need to possess some really powerful tools that are built having social media marketing in mind.
|10 Best Social Media Sites Worldwide for Business Marketing|
List of 10 Most Popular Social Media Sites for Business and Marketing across the World:
The list contains the social media sites that have influenced the most to the people from across the world. The Social Networking Sites in the list are most popular in 2018-19 for various reasons and sectors, like :
- Social Sharing and networking where people share and connect to each other for similar interests
- Business development
- Digital marketing (actually, social media marketing)
- Sales, Conversions, Branding, and Lead Generation:
- SEO, Blogging
1. Facebook– The #1 Social Media Giant
|Facebook -The Social Networking Giant for the Masses!|
The biggest and largest social media platform on the internet is Facebook with the most number of registered users from all over the world.
- It is a highly recognized site so it can easily connect people from various parts of the world with your business and increase its popularity.
- Facebook was launched in February 2004 for college students and since then, it has made a lot of progress in becoming a multifaceted social platform where everyone can connect with their friends, families, celebrities, and businesses also.
Facebook is a great platform to start your business of any type. You can easily create your business page on Facebook because of its simple interface. You can also post business updates, share pictures and videos to make it more appealing to the audience. You can also use the techniques of content marketing on social media websites and ensure a larger audience.
This larger audience can be thought of as potential customers for your business and the products you are interested in selling. The content should be compelling for the readers. Furthermore, you can advertise your business on Facebook which will help lure more traffic to your social media page and increase brand awareness.
Facebook-based social advertising and marketing guides:
2. Instagram Social Media Platform for Images
|Instagram-The Top Social Media Place for Celebrities, Biz Tycoons, and Masses|
- Instagram is a pictorial social media site based completely on photos and video posts. Instagram has distinct filters and editing options for photos and videos that make it popular among the audience.
- For the marketing purposes an owner of some brand, restaurant or company, etc can make an Instagram account and post related photos, video clips and can even share reviews of people, which were posted by different people in the form of pics and short video clips.
- The audience is millions of people around the globe that may increase the popularity of a particular brand. The more people that follow, the more is the popularity of that brand.
Instagram based social advertising and marketing guides:
➤ How to use Instagram for your Business
3. Twitter– The Largest Micro Blogging Platform
|Twitter is the undisputed Number one Micro-Blogging Social Media Site|
Twitter a multi-featured social website where you can upload almost anything: photos, video clips, share descriptive paragraphs, links, polls and updates, etc. This social website has above 300 million users around the globe and its target audience is from individuals to multi-national companies.
Moreover, Twitter is among the list of top 10 websites globally that are considered best for business marketing. Due to a large number of users, you can also use Twitter to know customer reviews and serve them better. If you are more active on Twitter, more people will express their interest and share their thoughts on your brands or business.
➤Tricks to boost post engagement on Twitter
4. Pinterest Social Networking Site
|Pinterest – Business Marketing via Images- Very Popular Social Site|
Pinterest is a very effective social media site if your products are visually attractive to the audience. Pinterest was launched in 2009 and is regarded as a photo sharing site and connects people having shared interests and same taste of different things.
Users create and organize theme-based boards and setting up these boards with a ‘pin it’ button consisting of photos, videos, and gifts related to those boards. Users can follow and also ‘re-pin’ the items pinned by a particular brand or a company.
This media platform also has unique kind of pins called ‘Rich pins’ that can help various brands to share even more things like details of the product and even location map of the brand with its audience. Companies can get a huge amount of followers in little time if they post product photos actively and attract more audience.
Pinterest is a great marketing site for every business but its best in some particular businesses like fashion, food, sports, photography, and health-related projects.
➤Start selling through Pinterest Ads
5. LinkedIn– #1 Social Media Site for B2B Marketing
LinkedIn is the largest online network for Professionals!
|LinkedIn- The Best Social Networking for Business Professionals|
LinkedIn is a productive social networking site launched in 2003 with a total of 135 million active users in 200 countries. Earlier viewed as a place to put your resume and look for a job, LinkedIn has progressed a lot to make its name in today’s booming networking sites.
LinkedIn is the best channel for B2B leads and sales. That’s why to generate leads for B2B most of the businesses trust LinkedIn and they dont hesitate to invest some money in their premium subscription.
Unlike Facebook, you can target people based on their work position or profile in any segment or industry.
For example, if you are running a company that sells products to the people who are in a managerial role in any software company around NYC areas. In this case you can use LinkedIn ads and show the ads ONLY to the people who are manager in a software company around NYC. This is the best thing which is only offered by LinkedIn. It is very effective way to target B2B clients so successfully!
Recently Microsoft acquired LinkedIn in a much talked about deal of well over 26 Billion dollars.
Maintaining your LinkedIn profile every day and keeping it up-to-date will ensure huge benefits and flourish your business with more job listings and interest groups. You can share job-postings and company research and description with the people through LinkedIn.
You can also look for clients for your business and employ individuals interested in your brand through the LinkedIn network. Through particular advertising programs, LinkedIn is great for connecting people in the similar kind of industries and increasing the reputation of one’s business.
The more active you are on all kinds of social media, the more your business will prosper. It will help in gaining a lot of audiences. A social media coordinator is necessary for your business if you want to see your company’s name thriving on all kinds of social media.
Every social media site has its distinct features so you need to enlighten yourself on all the social media sites and design a profitable social strategy. If you can be consistent on these websites and really work hard then there is definitely a chance that you will reap the results of your efforts. It will take time and it will not happen overnight so perseverance is essential in these kinds of endeavors.
LinkedIn social media marketing and advertising guides:
How YouTube, Tumblr, Vine, Google plus and Yelp are Great for Social Media Marketing
Social media marketing is a great way to attract attention and gain traffic to your website or product that you would like to sell. In this new generation of internet, people have found tons of ways to attract attention to their firms, business, companies, and websites that allow them to share their product information to the entire world and hence creating a new marketing scheme that allows them to dominate the overall business and getting ahead of the competition.
Through social sites, people can add links to their product or merchandise that they want to sell and hence gaining attention for their product but it is to say not all social sites are good for attracting attention. I mean mainly it would seem that some sites are good for attracting attention but if the popular platforms are dominated then it would surely be your win.
Here I will discuss the 5 other famous platforms in the Top 10 list of sites for social media marketing.
6. YouTube– Promoting your Business via Videos
|YouTube- The Number #1 Video Marketing Social Site Worldwide|
We all have heard about YouTube. It is a site that displays video content to the users and in turn, gives them information about particular topic or point. Many people create their channels on this site and those people share tons of video content to their users and help them to notify about recent activities or help them through a challenging task.
Now the first thing that comes in mind is how is it a great way for social media marketing? Well, people all over the world use YouTube for their daily problems and needs.
Now imagine that you place a video content on this site and thus creating a link to your product. Once people will be on this site looking for information then if your product is what they were looking for it would instantly allow your product to gain attention.
YouTube does a tremendous job of keeping its audience engaged and once they are done, you will have a perfect opportunity to come up as a related video and stealing the attention.
7. Tumblr -The Top Notch Micro blogging Platform
|Tumblr -The Business marketing Platform via Micro Social Blogging|
Tumblr is another social site where many people have created their accounts and they share blogs, articles, post, pictures and videos. Tumblr is also a great way for social media marketing because many Tumblr users are here for looking for some uniqueness and creativity in this site.
The best way to social media market is here not giving a direct outlook of what you trying to gain attention for but simply being creative in a way that shows humor and creativity.
The best way to that is simply pair your product with an image that spike engagement or create a funny GIF that links to your product. This way many people will start to give attention to your product and ultimately you will gain traffic on your item. It’s all about how much people re-post your funny content; this is the best way to create hype for your product.
|Vine – The Highly Popular Social Networking Site for Biz Marketing via Videos and Photos|
Vine is yet again a great tool for social media marketing. Vine is a site that creates a short film about anything but it is to be noted that the time lapse is only 6 seconds and it is crucial that you deliver the message in six seconds time limit.
Now you have to be clever and keen with a sharp mind that is also creative that comes up with a unique vine that attracts attentions. People hate old, boring and dull content that deliver straight meaning.
Being funny and creative but also linking your product in it is the best way to gain attention and become popular on this social media site with your product.
9. Google plus
|Google Plus – Popularly Known as a Google Social Networking Site|
Google plus is also a social site with over 150 million people on it sharing their posts and contents with each other sure it isn’t as popular as Facebook or twitter yet it is another way for marketers to build up attention for their product and gain traffic.
The best ways to market your product is the about page which is fantastic opportunity to give a fast overview about your product or business. Make sure that you include important information about your products so that searchers would want to come back to the product.
Use bullets in a description and create an easy-to-read list of your products. By making an overall good appearance and making your product noticeable is the main goal.
|Yelp- A Great Business Networking Site for Local Marketing and SEO|
Yelp is an online review site where millions of people come to give reviews about a certain business or product of a company although seems to have been for quite some time yet it has tons of people giving positive reviews and feedbacks about their business.
By making a yelp account on yelp and having the strong photography is the best way to attract attention and in the description, if you place the most accurate information people are surely going to be fascinated in knowing how it is.
And if your product is ongoing topic their then make sure to give responds to the reviews that way more people will be determined to know what it actually seems to be.
Hire Social Media Influencers for broadening your influence over social networks
You may be already well aware about influencer marketing. It is a great way to expand your reach over social channels with the help of influencers. You can hire such influencers easily from influence marketing platforms.
I am going to give you a few names of the most popular platforms where you can find such influencers who are willing to provide their services for branding and marketing your business over giant social sites.
#1. Activate– Hire Influencers for branding and impactful social media marketing campaigns.
#2. Influence.co– Find social media influencers from all over the world.
#3. Hellosociety – A New York Times Company for full services regarding social media marketing and social story telling.
#4. TribeGroup– An Influence marketing platform that connects micro-influencers and businesses.
How Instagram is continuously evolving with more marketing opportunities for the Businesses: Introduced Clickable Links for the Instagram ads.
Instagram has recently announced about it coming with the new and improved options for the advertisers. With these new ads, advertisers can put together various photos in sequential form which could best help the users to know more about the brand or product. A “Learn more” button along with the brand’s choice website link will be accompanied in the last photo of series. This website link will open in an internal browser within Instagram.
How the Sponsored ads at Instagram are more beneficial for the advertisers?
Carousel ads on Instagram
On Instagram people can only browse photos and not the web. URLs are never allowed by Instagram. But mere photo was not enough for the advertisers to advertise and promote their product or service. [ See Also: How to make Impressive Instagram Videos? ]
They demanded more refined and impactful ways to attract people who can grow their business. In order to advertise the product companies need to show off more than one image to the audience.
|Carousel ads on Instagram|
The ones into designing, say Fashion brand/Fashion house can showcase their model wearing dress, accessories, bags, shoes, from all the ends, close up etc in their series of photos. Those in real estate can show the exterior, interior, surrounding of the house to the customers in their sequenced multiple pictures.
Brands enjoy more flexibility in telling their stories through carousel ads as these allow viewers of their ads to swipe left to see additional/multiple images and link to brand’s choice.website.
Instagram wants to keep things clean. Link/ URL sharing is not allowed here because it gives a smooth feeling unlike Facebook or Twitter or other social platforms where people just keep on discovering new links jumping from one site to other.Here on Instagram, links will be allowed only on succeeding slides of carousels and people will be able to see it when they engage with an ad.
[ See also: Free advertising sites for your Business marketing ]
Generate some real business with Instagram Videos with these Killer Tips
Editing forms to be a very important part in videography. Be it a video related to any field, journalism, documentary, social media, marketing, advertising, corporate, music videos or anything.
A good editing leaves no room for errors. Keeping other areas of videography aside, lets talk about Instagram videos. Instagram as we all know is becoming a huge craze amongst people especially youth and now not only pictures but we can also post videos to Instagram very easily with 4.1 update.
The videos be it in your phone, laptop, computer can be uploaded without much a do. You can add effects, fast or in slow motion mode, add sound and play around with lots of other stuff the video has got to do with.
Instagram has got such amazing filters that you feel like no less than a model in your pictures and videos provided if you capture the moments nicely. Imagine the videos without editing. There would be no cuts, starting or ending. In order to become the master of taking videos for Instagram, you need to know about various tools, apps and other tips to make it a killer one.
Here’s bringing to you a few tips, Check them out!
1- Video shooting
Shooting videos on Instagram is not necessary rather you can use your phone’s native camera app or another interesting camera app which has got cool filters that could enhance your video. Multiple clips can be shot and arranged in a proper sequence to be posted on Instagram like you wish it to be.
Apps like vintagio, 8mm, KitCamera, imovie etc are available for you to assist in video making. In case you want to take videos from another camera to your mobile device than with the help of EyeFi wireless card, you can do so. Also you can transfer files from other devices like DSLR, laptop, computer etc to your phone by making use of iFlash Drive.
2- Apply Transitions
Although there are apps like iMovie, WeVideo that helps you add special effects transitions for the videos, but other than that for a more cinematic view what you can do is, cover up the camera lens with some object, say with a piece of paper or any other to get a black screen in between shots. This will act as divider between two different scenes.
3- AKA Rack Focus
It is a technique in which you change focus during a shot. You would have seen in the movies that often there are scenes in which the object in the foreground appears to be sharp and that in the background looks foggy and when the background comes into focus and appears sharp, the foreground appears to be out of focus.
This happens because of the Rack focus technique that adjusts focus from one object to another to give the video a more dreamy and dramatic feel leaving the viewers focusing more attention on certain object. Now how you do that in case of Instagram video is the concern here.
You can do it in 3 different ways:-
a) – By Tapping To Focus:- Tap your screen to keep what you want in focus.
b) – Using Telephone Photo Lens:- The focusing ring lets you manage your focus.
c) – iPhone SLR Lens Mount:- Use SLR lenses while shooting videos from iphone.
Extremely important stage which further consist of 3 stages namely; Planning, Chopping & Sequencing.
– Planning:- Plan the beginning, middle and the end of the video. This is the initial stage.
– Chopping:- Trim down the video after you load it on Instagram (if it is too long). Upload, Hit Next, Use the slider to cut short the video length as per you want.
– Sequencing:- You can adjust the order of your clips and the transition therein. You edit as the video gets shot within Instagram too. Adding and deleting scenes. You can try editing videos by taking it to your computer, rearranging the order and transferring file back to your phone.
5- Speed Up Or Slow Down
To make the video scenes more impactful by showing them in slow motion or fast one then you can use these tools like vintagio, twixtor, hyperlapse etc that respectively does the work of giving the effects you want. Some best for slow motion effect, other for speeding up the shots and likewise.
6- Sound & Music
You can add sound effects, edit the same before posting your video on instagram. Add music or recording (whatever you like), import it from your phone’s library or take it from another device to your phone and add. Mute if you prefer.
7- Apply Filters
Various apps are available to do this part amazingly. You can either use the tools like 8mm, iMovie, Vintagio etc or Filter the video by hand. Wondering how to do it? Use stuff like plastic, coloured glass over camera lens and others to give required effects according to the demand of the scene.
8- Panning Time Lapse
Time-lapses are when the film frames taken over a long period of time appears to happen quickly at set intervals but panning is slightly different, It is when your camera moves in a way like someone is shaking their head from side to side of an aircraft moving into a different angle.
Therefore, a panning time-lapse is when your camera pans across a landscape and at the same time shoots a time-lapse. Two ways to make a panning time-lapse are; Using a slider that moves your camera horizontally or using the rotating mount (known as Camalapse) that slowly and steadily turns your camera 360 degrees.
9- Stop Motion
You can even make a stop motion on your phone by using these three cool tips:-
– Let your camera NOT move. Either put it on a tripod or place it somewhere it stays still.
– The light where you are shooting should be stable.
– Prevent your phone from inadvertently moving by using camera phone remote. This will make shooting short clips easy.
[Best Mobile apps for Food Lovers] [Best Websites for Free Online Education] [Best Mobile apps for Students]
Why has Instagram Increased its Video Limit to 60 Seconds from the Previous limit of 15 Seconds?
More creativity, more fun, more flexibility, more engagement, more clarity. Yes, everything is going to be double if we say for that matter. Wondering what we are talking about? Well, there’s a good news. Who doesn’t love Instagram? We all do. Right?
Now to all the insta fanatics, guess what? Instagram has now increased its video length limit to 60 seconds which was 15 seconds. How cool is that. This new update allows the users to upload 60 seconds video on Instagram.
The fact that one cannot showcase his/her creativity within 15 seconds of a video that they post is now actually realized by the company and so this step is being taken and a better and updated feature is being offered to the users across the world.
Instagram wants to bring more fun for their users. People love to watch the videos posted by their favorite celebrities, tutorials be it makeup, hair video, cooking etc. 15 seconds video was not enough and creativity of the video was not enhanced as a result of it.
Videos were not able to deliver the complete message or tell a complete story and had to miss out on one or the other thing by cropping it short to fit it into 15 seconds time frame. But now that’s no more an issue left.
This is the strategy that will also prevent users to switch to other platforms like Snapchat or YouTube for that matter.
As per the information on a blog, it is revealed that there has been more than 40% increment in the time spent by people in streaming videos. It gets difficult for the bloggers to plan out their videos be it for tutorial or fun or learning to fix it up and cram in 15 seconds video. The content that way could be less engaging and must be missing out on one or the other thing.
In the words of Kathleen Chaykowski from Forbes, she said that perhaps Facebook has realized that videos are key to boosting Instagram’s business, considering the impact of video ads on Facebook.[ Best Mobile apps to Create Appealing Pictures for Instagram ]
Alongside, Instagram is also working on one more aspect and planning another good news but for iOS users.
That is enabling to make videos out of multiple clips right there in your camera roll. Yet another uber cool effort by Instagram to make the platform more creative and more fun for the users. This one’s for iOS users though.
It is also expected that users can see more new video related features in near future, it could be later this year itself too.
The fact cannot be denied that videos are the key factor in the success of Instagram business. Exploring ways to make things better for the users would only take it higher and higher.
Escalate to the Crest of Instagram Marketing with these 8 Killer Social Media Marketing Tips.
Strategies are important for any kind of work we do. Be it business or running home. Now that we are talking about social media and marketing strategies, especially focusing on Instagram, Let us take a look what all tips needed to be followed to make Instagram promotions a success.
Instagram is one of the best Social Media Sites today for business marketers. Make full and effective efforts to draw maximum out of your social marketing from Instagram. Never do the mistake of ignoring its presence and effect over the mass world over today!
8 Social Media Strategies to be Successful with your Instagram Marketing Objectives:
Below are some of these Instagram marketing strategies:
1. Hashtags are Necessary- Use them Effectively to Draw Attention:
One of the most important things that cannot be ignored are hashtags. This is the best way to reach out to the prospects. When hashtags are used, the photos and videos started showing up in the live feeds and this could grab the attention of the prospect.
Your post can be visible to those outside your followers circle. Now what needs to be given focus is the hashtags you use. There are further strategies with regards to hashtags.
|Make use of hashtags smartly on Instagram|
– Use hashtags thinking from prospects point of view as to how they would search for the kind of product you deliver. For example, if you are into ethnic wears; In such case you can use #fashion #collection #bespoke #elegance #dress #fashionshow #bridal #desifashion #womensfashion or some designers names etc.
– Hashtags to attract new followers could be like #followforfollow #instalike #follow #followme #tagsforfollow etc.
2. Focus on Engagement-Put all your strength to be Vastly Visible:
For Instagram marketing, you need to establish a connection with the targeted audience or general people by liking and commenting on the pictures, videos.
You can also take active part in Instagram contests, Instagram campaigns that takes place for good causes as these would attract traffic to your page. Post videos from the events, shows you attend or organize. Pictures with famous people if you meet along with hashtags.
Let your instagram be your image that tells your visual story.
3. Establish Partnerships that may Draw Huge Attention and Engagement to your Campaigns:
Partnership can do wonders. Here we are talking about collaborating with the one who can have affect on the customers/ prospects. Say for example; If a Health drink is promoted by a sportsman, can be more impactful and attract huge traffic including his followers/fans.
4. Keep a healthy balance between Posting and Engagement:
You can post often but make sure the engagement part is not suffering as a result of too frequent posts. Moreover try to strike a balance between both engagement as well as posting that you can manage them optimally.
5. Be Regular and Consistent with your Content Sharing and Marketing:
Creative posts, good hashtags, Awesomely attractive image captions, regular engagement will get you huge amount of organic followers and likes that can be your potential customers who were aiming to target and later who could love to purchase your stuff leading to great sales for your business.
6. Link your Instagram
8. Be Responsive:
Respond to the queries asked through comments or direct messages. Do not avoid or even miss out on one as you never know who can be your customer. Be polite and positive in your speech that customer should find the experience of connecting with you a pleasing one and shall come back again.
Picture Editing apps to Create Appealing Instagram Pictures
Everyone wants more engagement after all that is what Instagram is for, more followers, more like and more comments.
Top 9 mobile Apps for Editing your Instagram Images
1. Tiny Planet
Tiny planet turns your photos into a little planet. No purchase is required and everything in this editing app is free. It works best with panoramic photos, but you can use any image. It is easy to use as you can directly choose to open images from the gallery, edit them in Tiny planet and share to Instagram, Facebook and other social networks.
Textgram allows you to create beautiful graffiti and photos out of any text and share it with your friends on social networks or instant messaging applications, it also allows you to write on top of your photos and add stickers, frames, filters and other stuff.Textgram Store contains lots of free backgrounds, frames, and fonts that you can download and use.
Pixgram is an app that you can customize your own slideshow with photos and music.
Only three simple steps, Pick Up Photos, Choose Filter effects and Music, then you can create a video and share everyday wonderful moments with your family and friends.
Other features include, a variety of filters for photo editing in slideshow, make a video gift from the memory, Instant sharing on Instagram, Facebook, Twitter, etc.
Flipagram is the easiest way to create, edit and share amazing music videos, slideshows and stories with your photos, videos and tons of free licensed music (videos currently only supported on most Android 4.1 Jelly Bean and 5 Lollipop devices). With tens of millions of monthly users worldwide and growing, Flipagram is the world’s favorite way to tell an amazing story.
Share your stories privately, or with the Flipagram community and beyond. Get featured, go viral, become a Flipastar! Our editors are always looking for fun, inspiring, or creative Flipagrams to feature to our fast-growing community.
Then explore the world by browsing channels, trending tags, or following all sorts of musicians, celebrities and interesting Flipagrammers, to keep up with their inspiring stories from around the world.
You can add photos add videos, free 60 sec music clips, autotime for Instagram or vine, style with 15 stunning filters and get more likes and comments.
An interesting feature Reflip public Flipagrams and collect more likes when you get reflipped
Channels, like selfies, funny, animals, timelapse to help your discover popular Flipagram content
Flipagram Fan 50 charts of most liked Artists on Flipagram
You will find beautiful fonts, fFind friends to follow, get notifications of interesting activity, explore users, #hashtags and editor’s picks
Control the privacy of your profile and each Flipagram that you create, It facilitates easy sharing to all your favorite apps: Instagram, Facebook, Twitter, YouTube, Vine, Tumblr, Email, Text, Pinterest, FB Messenger, WhatsApp, KIK, or LINE.
5. Photo Grid
Over 100 millions fans, Photo Grid is the most popular photo collage maker. With Photo Grid, you can combine ordinary photos into worth-share photo collages with perfect design layout for Instagram; you can decorate your pics by applying fantastic filter, adding stickers and text; you can enjoy with your friends and families by sharing works to popular photo social networks.
– Grid allows to quickly combine multiple photos with classical and funny layouts into a beautiful picture.
– Photo Editor stylize your shots with perfectly categorized filter effects.
– Scrapbook to pin moments to a customized board. Scrapbook allow you add photos, texts, stickers to a customized background.
– Video Slides turn your photos into stunning video stories. Video Slides allow you create beautiful video stories by using photos, adding music, text and stickers you love!
P.S. Video Slides feature requires Android 3.0 and up. What’s more, Video Slides feature may not perform good work on Android 3.0 – Android 4.0.
-Template to decorate your images with funny and cool magazine layouts and templates to be the popular guy on the magazine cover.
– FilmStrip to tell a story via a long picture, combining multiple photos via text and stickers!
– Create fun collages with 300＋layouts for Instagram.
6. Square InstaPic
Post full size picture on Instagram with free Square InstaPic – No Crop photo squarer app.
This photo editing app makes all pictures into high quality squared instasize images for social networks. No more frustration when you have to crop your great full-size photos before posting them on social networks. This is the best app for Instagram photo squaring.
Post entire photos on Instagram. The easiest way to post high-quality full-size instashot picture on Instagram without cropping them! One click and you got your square photo for Instagram, Facebook, WhatsApp, etc.
Create beautiful images with nice blurred backgrounds. Available only on Android 4.0 and up.
Unleash your creativity with hundreds of Emoji stickers. Make your stylish pictures to stand out from the crowd. Available only on Android 4.0 and up.
Add filters and text to your pictures. Add great filters and typography to your photos.
Fine-tune your pictures with Contrast, Brightness, Saturation etc. tools.
Add over 50 pattern backgrounds or use unlimited choice of background colors.
Use Eyedropper Tool to easily choose best matching background color form selected picture.
Use the Collage option to create beautiful collages.
Simple, but powerful user interface helps you to get job done much quicker.
7. Photo Editor Pro
Photo Editor Pro is a powerful editor with many amazing filter effects.A very comprehensive photo editor and pretty much everything you could ever want to do on your phone!
There are so many effects, stickers and features to apply to your photos!
Key Features include:
– One-tap auto enhance
– Gorgeous photo effects and frames
– Fun stickers
– Color balance
– Crop, rotate, and straighten your photo
– Adjust brightness, contrast, color temperature, and saturation
– Sharpen and blur
– Color temperature (“Warmth”)
– Color Splash
– Focus (Tilt Shift)
– Draw and add text
– Create your own memes
– Share to social network
8. PIP Camera
Best Photo Frame for selfies! Make your photos extra fun with creative frames and collage layouts!
PIP Camera sets your photo in another photo frame with some creative frames. Easily making your photo more stunning than other photo frames. PIP Camera is a spinoff of FotoRus’ popular Pic-in-Pic mode, and it is more powerful and more fun with the addition of the new PIP Frames mode and PIP magazine Collage mode.
1. Import photos from gallery or take from camera. You can choose existing photos in gallery by using the default gallery, or just capture in Camera mode. You can also use the default camera, or any of the camera apps like FotoRus，BeautyPlus，Camera360，Line Camera, Candy Camera, then import.
2. Numbers photo in photo frames with different shape and style to make your photos in glass, hand, camera, board…Just apply the theme that you like.
3. The photo in photo blur automatically, and the filters for background and foreground in Classic mode both can be changed.
4. More than 10 collage frames. The background also blur automatically. Collage your photos with awesome magazine layouts and frames to be the popular guy on the magazine cover.
5. More than 10 photo filters for decorating your photos.
6. Frame, Collage Library will be constantly updated.
7. Easily share the photo on Instagram, Twitter and Facebook to wow your friends and share this wonderful photo editor app.
8. TOP photo app in Japan, Korea, Taiwan, Thailand, Malaysia.
9. Beauty Plus
The ultimate selfie camera app that will automatically enhance your beauty instantly.
Add shutter mute function!
With our new silent camera mode, take high quality selfies whenever you want.
– Auto beauty enhancement and auto face-lift in one fast tap! All you need to do is press the shutter and we’ll do the rest!
– Enhance beauty while retaining the natural look of your skin and hair and even improving the image quality.
– Intelligent Exposure allows you to take clear and glowing pictures of yourself even in low-light conditions.
– 5 levels of beauty enhancement strength to choose from in one fast tap.
– Intelligent Exposure enables you to easily take great shots at night or in darker environment.
– Multiple face recognition in real time. Have fun taking perfect selfies together with your friends!
– 3 second delay auto timer allows you to get the perfect shot hands-free!
– Instantly share your beauty on Facebook, Twitter, etc.
– Beauty Filters: 11 quality one – tap effects specially designed for selfies that will make you stunningly beautiful in an instant!
– Smooth and whiten skin: Remove wrinkles, optimize skin tones and give your skin a perfect look.
– Remove blemishes：Tap to remove acne, blemishes or any other skin imperfections.
– Slimming：Face-lift or weight-lose with the touch of your fingers. Get the perfect body shape that you always wanted.
– Remove dark circles and bags under the eyes.
– Enhance eyes: Brighten and enlarge your eyes to look amazingly attractive!
– Fancy Brush: Give your photos a fantastic new look with our unique effect brushes: Glow, Neon, Stars, Hearts and much more!
– Cartoon Brush: Decorate your photos with a variety of cute roller stamps.
– Pen: Enjoy finger painting with numerous color pens.
What are you waiting for? Try it now and impress your friends with your beautiful selfies!
Instagram Tools and Mobile Apps for Getting Leads: Online Tools and Apps for Instagram Marketing
Let us explore in this article, these fantastic tools to catalyse your Instagram marketing and get more results in lesser time.
|Instagram Marketing tools for Social media marketers|
Instagram Marketing: Most Popular Online Tools
If you use these online tools which are designed for marketing over Instagram, you can be sure of getting leads without difficulty. The tools mentioned here offer several options for effective social media marketing for your content or business.
You’ll get not only some great content to share, but also referral marketing when they share their pictures with your network. Incentivize the sharing with a contest or coupon code.
1. Viraltag- The Top Instagram Marketing Platform for Brands
|Viraltag- Social Media Marketing tool for Instagram|
Viraltag allows you to manage all of your content in one place, edit your photos and prepare your captions. You can also schedule your posts at a specific time or automate your sharing.
|Reposting on the go at Instagram|
Share Content From Your Communities with Repost. Repost is a mobile app that allows you to browse through content from your community and repost this content, giving full attribution to the person who posted the picture in the first place.
|Bitly App for Deep linking on mobile|
Use Bitly or Google’s URL Shortener to create your own shortened link, and then add it to your Instagram profile description. To track click-throughs with Google Analytics, add your UTM parameters using Google URL Builder. You can then see how changing your content and your call to action impacts your click-through rate.
Latergramme is another great option for Instagram scheduling. An Instagram-centric platform, Latergramme also allows you to upload photos from your desktop and schedule posts to Instagram.
Following Instagram’s rules, any scheduling tool will require you to approve postings at the scheduled time by clicking a notification on your phone. But being able to plan and execute the majority of your posts in advance will help you seize opportunities at key moments.
You have to connect your Instagram in order to register at Later and they ask you to download their app on your mobile or tablet (available for both, Android and iPhones platforms).
Iconosquare is an amazing tool for us because we can analyse the key metrics of our account. It’s easy to know how many followers we’ve gained (or lost), which contents were the most attractive, the best time to post. Thanks to your platform, we’re able to build a real strategy and engage our audience by providing them what they really want to see.”
Iconosquare is the go-to Instagram analytics tool for marketers: it allows Instagram users to monitor and analyze comments, likes, followers and messages.
This free tool sorts out the analytics of your Instagram account and puts them all in one dashboard. It’s the only Instagram tool that is this in-depth.
Here are a few handy Iconosquare functions:
The bulk commenter makes it easy for you to keep track of your follower’s commentsShows you who has unfollowed you in the last week and onwardSpecific comparative growth statistics that help you grow your followers
Posto is a posting and scheduling tool. It was initially created for Instagram, but other platforms have been added over time.
In general, you probably just take pictures when you are out and about and share them instantly with Instagram. But what if you want to share a bunch of pictures? Rather than sharing them all at once, it might make more sense to schedule them.
Postso provides the functionality to do exactly that.
JustUnfollow provides an easy way to manage your followers on Instagram. It’s a web-based application that helps grow your followers, while identifying users who aren’t engaging with you.
Use this tool to clean out the list of people you follow, and focus more on the ones more relevant to your business.
Twtrland started off as a Twitter analytics tool, but recently added Instagram and Facebook. The Instagram functionality allows you to analyze your competitors’ accounts on Instagram.
Search for a competitor based on skill, location or name.
From the resulting list, pick out the account you want to analyze and open up their profile. You’ll have the option of viewing their Twitter or Instagram details.
9. Flipagram.com for the full details and the download links for apps
Flipagram allows you to take a series of photos and put them together to create a quick slideshow video for Instagram. They call them “photo video stories.”
This type of Instagram post is a quick and easy way for followers to consume their products it’s much faster than going through photos manually – as the photos are only seen for about a second before it flashes to the next.
10. Layout (Instagram’s Collage App )
Layout is Instagram’s collage app, and it’s by far the easiest app of its kind. It allows you to combine 2-9 of your photos into one image.
There are three options from where you can select your photos: camera roll, recent photos and an interesting “faces” option where Layout compiles the photos you have of people(‘s faces).
There are also a lot of creative features included: such as mirroring, flipping, resizing and rearranging with just a few taps. It has a photo booth feature which includes a countdown where you can snap up to 4 photos in a row.