e-Commerce: Shop directly from Youtube channel and increase the traffic on your e-commerce site also
From over a decade now YouTube has grown tremendously. It has seen 50% annual growth in video viewership as per the sources. The time spend by people on watching videos over this network is increasing like anything. With the YouTube mobile application the rate of increase is getting even bigger. People come here to watch, share and engage with video.
In order to make videos more interactive, a lot has been done by youtube over the years. Initially it launched Cards that allows you to share the content (product information) directly within your videos over all the screens.
Today Youtube has introduced a new ad unit that allows you shop directly from its videos you are watching. The concept of these shopping ads is quite similar to that of what you find on Google.
According to a survey, it was found that about one out of five 18-24 yrs of age group people go to youtube in order to search what cool and interesting stuffs to buy. Now the point here is, when people are so keen to search on youtube as to what they should buy then providing them with the platform to shop for products directly from the videos they watch is an idea that could generate immense amount of traffic to the videos and huge profits to the creator and site.
Without a doubt Shopping ads are new source of revenue for the creators bringing brand and video creators/ influencers together. These shopping ads are a way to monetize the product related videos.
Creators will make money off the sales, merchants will be able to sell off their products and get more leads and targeted audience and viewers will be able to shop directly from within the videos, getting all the necessary information they need to know about the product.